David Holston Email and Phone Number

• Served as a senior member of the Marketing and Communications leadership team for the leading Youth Development organization in the country. • Led the internal creative team and outside agencies in the creation of brand advertising, conference and environmental design, digital, photo/video, and print communications.

• Served as a senior member of the Communications and Marketing leadership team. • Led a twenty-plus in-house agency of editors, writers, art directors, designers, web developers, photographers, and videographers.• Led redesign of the Emory website, conducting UX/UI research, building personas, managing site optimization and conversion, and ensuring ADA compliance to enhance accessibility and user experience across all platforms.• Responsible for the creation of high-impact, integrated marketing, and communications in support of top-level university initiatives.

The Strategic Designer: Tools and techniques for managing the design process.Published by F+W Media/Simon & Schuster, 304 pagesBased on professional experience and over 100 interviews with leading communicators, designers, researchers and strategist, the book provides an overview of design process best practices, with an emphasis on linking business strategy to design communication, creative collaboration and design process improvement. Show Me Don’t Tell Me: Visualizing Communication StrategyPublished by F+W Media/Simon & Schuster, 224 pagesThis book utilizes 75 exercises to help solve strategic communication problems. Developed around a framework that examines business goals, considers the audience's needs, surveys the competitive environment, identifies a unique value proposition and establishes a metric for success, the book provides a range of tools and activities to help communicators engage clients on a strategic level. Design for Online Engagement: SEO, Content and Design Optimization for Editors and Designers Published by F+W Media/Simon & Schuster, 88 pagesThis book provides communicators a straightforward guide to utilizing design optimization and SEO to create and maintain an effective website. Readers learn how to attract qualified visitors to their sites by understanding how search engines work, and how to harness the power of keywords, social signals and optimized design to inspire those visitors to take action.

• Led digital strategy, marketing communications and creative strategy at the Institute level. • Responsible for the rebranding of Georgia Tech including developing a competitive positioning strategy and the creation of visual and verbal brand standards.• Responsible for the redesign of the Georgia Tech website, including strategy development, implementation management and optimization.• Created formal content strategy including hiring content strategy staff, developing a yearly editorial plan based on institute and audience goals, creation and promotion of content, alignment of content teams, and procurement of analytics tools. • Directed a team of thirty plus creative professionals in the support of Executive, Admissions, Development, Research, and News and Media communications.

• Planned, developed, and maintained the Georgia Tech website. • Recruited, hired, and supervised web development staff.• Expanded and maintained Institute-wide content management system (CMS) • Researched, planned, and implemented new media communications and marketing initiatives including social media properties.• Supervised video production processes and personnel including photographers, videographers and directors. • Provided creative input for marketing and branding efforts with special attention to the online environment.

• Established the university’s first centralized creative marketing team.• Developed the first formal long-term communication strategy for the university including brand research, brand strategy, brand implementation and brand measurement.• Led the redesign of The University of Texas Web site including team coordination, project management, strategy, content development, CMS selection, visual design, usability testing, content migration and site testing.• Managed a team of fifteen creative professionals including art directors, designers, marketing researcher, project managers, Web programmers, copywriters, photographers, videographers, and outside consultants. • Reorganized the university’s communication and design function, implementing standardized processes, project management and customer service feedback system. • Developed the first social media properties in support of university public affairs activities. • Created a design research team responsible for conducting user-centered research, including qualitative and quantitative research, persona development, conversion analysis, prototyping and A/B testing. • Managed department budget including revolving accounts and charge-back systems.

• Managed the development of print and Web communications in support of the $1.7 billion University of Texas at Austin Capital Campaign initiative. • Worked closely with development leadership and gift officers to provide targeted appeals. • Conducted qualitative research with Alumni Relations to ensure messaging was cohesive and effective.

• Served in a leadership role working collaboratively with the marketing team directing brand direction. • Implemented an integrated marketing communications approach through the coordination of advertising, event, public relations, marketing, and promotional messages. • Developed brand identity standards and implemented across print and digital channels. • Created user-centered interface designs through analysis of users' needs, functionality requirements, and visual design preferences.• Oversaw the development of interface and hardware prototype designs, company website, marketing, and event collateral.

• Managed the development of brand, digital, packaging, identity, marketing, and public relations material for leading European PC game company. • Managed North American design staff and coordinated with European design and marketing teams. • Worked closely with marketing and public affairs directors to reach sales goals.• Launched the Blue Byte Game Channel - the first online gaming portal.• Acquired and supervised freelance and specialty creative agencies and vendors. • Employed UX (user experience) process in the development of Web and game interfaces.

• Provided marketing and communication direction on business-to-business advertising initiatives. • Developed integrated marketing campaigns for print, Web, broadcast, radio and interactive.

• Managed the creation of print collateral, Web site design, and development in support of marketing communications and public affairs initiatives for $1 billion-dollar business with 20,000 employees.• Oversaw the development of the Lockheed Martin Government Services first Web site.• Planned, researched, and implemented computer-based design production capability.