• Developed the strategy and marketing launch plan for Emerson Tool Companies largest retail product update and rollout in over 20 years• Work with Director of Marketing and New Product Development to align department with businessgoals for retail and digital channels• Direct graphics and manage content team to support sales and marketing for domestic andinternational product sales of RIDGID, WORKSHOP, CRAFTSMAN vac brands• Collaborate with internal teams to develop integrated campaigns, and optimize users path to purchase

• Manage Design and Digital Content Departments - providing Direction for all new Product Design, Graphic Design and Digital Assets• Oversee eCommerce website with B2B and B2C functionality• Lead Marketing efforts from traditional POP to Online Advertising

Ideate and Create Digital Content to Bolster Company Website and Social Media Outlets. Coordinating and Executing the Transitioning of our Department Website onto a New Platform while Working with Consultants, Vendors, IT Departments and Corporate Marketing. Develop and Execute Social Media Calendars Across all Chosen Outlets Including Facebook, Pinterest, YouTube, and Twitter. Wrote Scripts and Directed Video Shoots. Directed Photo Shoots.

• Work with internal marketing & web departments to maximize brand awareness• Direct design staff and freelance staff to complete projects while adhering to brand standards• Create and manage e-mail marketing campaigns• Manage Social Media efforts and create meaningful content• Photograph and retouch all product photography

• Concept and Design all marketing materials. Including full product catalog, POP displays, ads both online and print• Work with outside vendors for printing quotes and project management

• Designed product catalogs, brochures, in-store displays• Retouching product images including manipulation, color/texture changes and color corrections

• Responsible for all production work in an established, extremely fast paced ad agency• Head up day to day pre-press workflow for all projects including direct mail, outdoor media, print and packaging to meet tight deadlines• Acquired and managed freelance staff when workload demanded • Streamline jobs by organizing with internal departments and vendors while maintaining high quality of work• Perform office duties such as billing, ordering supplies & archiving work

• Oversaw all aspects of the art dept. from idea conception with clients through production• Worked with sales representatives to facilitate promotional products and services• Managed a staff of part-time and full time graphic artists • Generated sketches and mock ups for client presentations and proposals• Designed and provided up to date images for online corporate stores

• Designed corporate identities, logos, marketing and promotional pieces• Contributed with catalog coordination, organization, and imaging• Improved efficiency in the production of web images for a successful online catalog• Assisted with art direction of photo shoots