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Creative Brand/Channel management professional with broad experience in NAM, EMEA and APAC. Strong record of developing and implementing innovative brand positioning strategies across multiple product categories that resulted in long-term brand equity. Equipped with a set of well-honed skills in marketing automation, web, social media and influencer groups, event and webinars and collateral creation from messaging and copy writing to page layout and fabrication. Deep knowledge of sales and marketing B2B, B2C in a wide range of vertical technology channels from SaaS and service offerings to Security Software, Wireless Networking, Material Sciences, Connected Home Markets as well as Broadcast, Telecommunications and Enterprise Computing.Specialties: Product roll-out, creative design and layout, department management, budgeting and media buys, campaign and persistence marketing, product management.
Pathion Inc.
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Vice President Of Marketing CommunicationsPathion Inc. Jan 2014 - Present• Creating programs, content, and assets for the Energy Storage System Market• Building a marketing communications strategy and brand presence in the Microgrid and Utility Energy Storage Markets• Helping to define the road map for PATHION Holdings and its subsidiaries• Delivering brand awareness programs via thought leadership opportunities and industry events.
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Marketing Communications ConsultantProzess Technologie Feb 2014 - Nov 2014St. Louis, Missouri, UsWorking on a product and program launch for spectrascopic analysis (using light to measure), enabling customers to understand and control manufacturing chemical processes in real time. Prozess has had significant success in Pharma and Life Sciences and is now poised to move into food & beverage, agriculture, and petrochemical. Their solutions include unique, ready to deploy hardware, measurement software and reporting tools and professional support services. -
Global Program ManagerHgst, A Western Digital Company Oct 2011 - Feb 2014San Jose, Ca, UsHelped to increase the TAM by exposing, championing and driving into an adjacent vertical market with minimal messaging changes. Created and drove an ambassador/affinity program NAM, APAC and EMEA of key influencers that permeated including collateral, presentations, trade shows, road shows and sales and enablement tools including on-line, social and search media. • Built a global awareness program to 10MM followers through social media platforms via ambassadors and affinity groups.• Set-up initial GTM program plan for roll out, on-line presence, logo, and launch materials and collateral. • Planed and executed major and minor trade shows as well as custom partner road shows and events.• Produced a wide variety of content for the web including testimonials, promos and webinars.• Maintained educational and pro vertical channel relationships through industry events and support. -
Marketing Comunications ConsultantAdgods Consulting Nov 2010 - Oct 2011Specializing in supporting technology companies produce clear and concise messaging and imagery for consumer facing pathways to market including collateral, presentations, trade shows, road shows and sales and enablement tools including on-line, social and search media.• Deployed a QR Code Website for designed to create and track code success in campaigns.• Set-up initial presence and marketing materials for government facing energy fuel cell think-tank.• Developed a GTM plan and roll-out materials for an OTT Set top box manufacturer. • Designed a GTM plan for a new high-resolution audio company
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Sr. Mgr. Ww Retail MarketingSandisk Corporation Jul 2008 - Oct 2010Milpitas, Ca, UsResponsible for product launch planning, life cycle management, development of MRDs, presentations, product demos and reported on ROMI. Developed and delivered all sales and channel training materials including industry trends, forecasts, product value proposition and competitive positioning. Assisted with the design, development and testing of product packaging and collateral. Participated in international cross-functional teams. Worked with top retail accounts in NAM, EMEA and APAC as well as developed new programs in BRIC countries.• Delivered a 360º marketing campaign in NAM & EMEA for mobile resulting in a 10-23% lift in sales.• Drove global branding campaign for all retail lines producing the high ROI results.• Created award-winning tradeshows, product videos and on-line, social media based campaigns with high return.• Managed agency and vendors for creative, translation, media buys and on-side event promotions -
Director Of MarketingHome Director Jan 2004 - Jul 2008UsOversaw a $1.5MM budget. Responsible for direction of product brands, promotional events, collateral and point-of-sale for three corporate subsidiaries from residential integration services and consumer electronics manufacturing to partnership programs between Fortune 100 companies. Directed the introduction of products to distribution channels. Drove promotions and programs requiring cross-functional input and support. • Developed co-branding partnerships with Sears, Cox & Charter Cable, Monster Cable, Bosch, D-Link and Napco. • Developed products in the data, voice and video segments with full life-cycle plans from patents to EOL.• Oversaw all marketing functions including PR, Enablement and Customer Support for subsidiaries.• Produced national trade-show events and internal corporate meetings including press conferences.• Administered national dealer program for Sears Connected Home growing dealer base 20% YoY. -
Regional Manager, Silicon Valley/Monterey Bay AreaTroxell Communications Aug 2002 - Jan 2004Responsible for sales and marketing of A/V and broadcast product brands for Education, Government and Enterprise.Managed sales to maximize profits and minimize expenses. Ensured the achievement of territory sales/profit goals. Assesses area potential and develops annual business plans to ensure development of current business and the addition of new business. Developed and cultivated good customer relations via face-to-face contact. Generated relevant reports for Market Managers and Corporate management as needed and Analyzed the regions financial and operational performance. • Grew customer base by 12% YoY• Grew revenues by 8% during tenure
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Director Of MarketingUniversal Internet Jan 2001 - Apr 2002Developed corporate identity and product branding strategies for wireless broadband services. Accommodated nationwide marketing strategy for ISP roll-ups. Managed several agencies, vendors, and consultants in the wireless broadband arena. Assisted with marketing analysis of acquisitions during venture capital and purchase phases. Created direct mail marketing campaigns and offers.• Introduced artwork and messaging for campaign rollouts resulting in 10% lift in customer acquisition.• Created and delivered presentations for community portals and the development of physical infrastructure.• Researched customer demographics for feature and option programs delivering 8% higher take rates.
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Director Of MarketingSmartamerica 1999 - 2001Created and operated a dealer sales organization for the residential structured wiring market. Developed and launched a complete line of structured wiring components and home control products. Implemented a comprehensive marketing strategy for North and South American markets. Customers included the home theatre retailers, integrators and top 100 builders. Developed and delivered marketing and training materials with Lucent, Avaya and ADT. • Oversaw North American launch of the brand through trade media, trade shows and sales materials.• Produced Store-in-a-store concepts and marketing materials for partners Shea, Pulte, D.R. Horton, and KB Home.• Established marketing and sales procedures, programs and techniques for reps and the direct sales force.
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Consumer Products Channel ManagerVideonics Jun 1989 - Aug 1999Defined product direction, feature sets, and user interface. Managed in-store merchandising. Introduced several training programs throughout US and Canada. Managed and developed key accounts like: Radio Shack, Best Buy, Costco, Fry’s Electronics, Tweeter, B&H Photo, CompUSA, Circuit City, Wolf Camera.
Dave Hurley Skills
Dave Hurley Education Details
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San Diego State UniversityCommunications -
Cabrillo CollegeBusiness
Frequently Asked Questions about Dave Hurley
What company does Dave Hurley work for?
Dave Hurley works for Pathion Inc.
What is Dave Hurley's role at the current company?
Dave Hurley's current role is Brand and Channel Marketing Professional.
What is Dave Hurley's email address?
Dave Hurley's email address is da****@****ods.com
What is Dave Hurley's direct phone number?
Dave Hurley's direct phone number is +140894*****
What schools did Dave Hurley attend?
Dave Hurley attended San Diego State University, Cabrillo College.
What skills is Dave Hurley known for?
Dave Hurley has skills like Product Management, Marketing Strategy, Product Marketing, Cross Functional Team Leadership, Mobile Devices, Product Development, Strategy, Strategic Partnerships, New Business Development, Direct Marketing, Social Media Marketing, Competitive Analysis.
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