Dave Hurley Email & Phone Number

• Creating programs, content, and assets for the Energy Storage System Market
• Building a marketing communications strategy and brand presence in the Microgrid and Utility Energy Storage Markets
• Helping to define the road map for PATHION Holdings and its subsidiaries
• Delivering brand awareness programs via thought leadership opportunities and industry events.

St. Louis, Missouri, US

Working on a product and program launch for spectrascopic analysis (using light to measure), enabling customers to understand and control manufacturing chemical processes in real time. Prozess has had significant success in Pharma and Life Sciences and is now poised to move into food & beverage, agriculture, and petrochemical. Their solutions include.

San Jose, CA, US

• Helped to increase the TAM by exposing, championing and driving into an adjacent vertical market with minimal messaging changes. Created and drove an ambassador/affinity program NAM, APAC and EMEA of key influencers.
• Built a global awareness program to 10MM followers through social media platforms via ambassadors and affinity groups.
• Set-up initial GTM program plan for roll out, on-line presence, logo, and launch materials and collateral.
• Planed and executed major and minor trade shows as well as custom partner road shows and events.
• Produced a wide variety of content for the web including testimonials, promos and webinars.
• Maintained educational and pro vertical channel relationships through industry events and support.

• Specializing in supporting technology companies produce clear and concise messaging and imagery for consumer facing pathways to market including collateral, presentations, trade shows, road shows and sales and.
• Deployed a QR Code Website for designed to create and track code success in campaigns.
• Set-up initial presence and marketing materials for government facing energy fuel cell think-tank.
• Developed a GTM plan and roll-out materials for an OTT Set top box manufacturer.
• Designed a GTM plan for a new high-resolution audio company

Milpitas, CA, US

• Responsible for product launch planning, life cycle management, development of MRDs, presentations, product demos and reported on ROMI. Developed and delivered all sales and channel training materials including.
• Delivered a 360º marketing campaign in NAM & EMEA for mobile resulting in a 10-23% lift in sales.
• Drove global branding campaign for all retail lines producing the high ROI results.
• Created award-winning tradeshows, product videos and on-line, social media based campaigns with high return.
• Managed agency and vendors for creative, translation, media buys and on-side event promotions

US

• Oversaw a $1.5MM budget. Responsible for direction of product brands, promotional events, collateral and point-of-sale for three corporate subsidiaries from residential integration services and consumer electronics.
• Developed co-branding partnerships with Sears, Cox & Charter Cable, Monster Cable, Bosch, D-Link and Napco.
• Developed products in the data, voice and video segments with full life-cycle plans from patents to EOL.
• Oversaw all marketing functions including PR, Enablement and Customer Support for subsidiaries.
• Produced national trade-show events and internal corporate meetings including press conferences.
• Administered national dealer program for Sears Connected Home growing dealer base 20% YoY.

• Responsible for sales and marketing of A/V and broadcast product brands for Education, Government and Enterprise.Managed sales to maximize profits and minimize expenses. Ensured the achievement of territory.
• Grew customer base by 12% YoY
• Grew revenues by 8% during tenure

• Developed corporate identity and product branding strategies for wireless broadband services. Accommodated nationwide marketing strategy for ISP roll-ups. Managed several agencies, vendors, and consultants in the.
• Introduced artwork and messaging for campaign rollouts resulting in 10% lift in customer acquisition.
• Created and delivered presentations for community portals and the development of physical infrastructure.
• Researched customer demographics for feature and option programs delivering 8% higher take rates.

• Created and operated a dealer sales organization for the residential structured wiring market. Developed and launched a complete line of structured wiring components and home control products. Implemented a.
• Oversaw North American launch of the brand through trade media, trade shows and sales materials.
• Produced Store-in-a-store concepts and marketing materials for partners Shea, Pulte, D.R. Horton, and KB Home.
• Established marketing and sales procedures, programs and techniques for reps and the direct sales force.

Defined product direction, feature sets, and user interface. Managed in-store merchandising. Introduced several training programs throughout US and Canada. Managed and developed key accounts like: Radio Shack, Best Buy, Costco, Fry’s Electronics, Tweeter, B&H Photo, CompUSA, Circuit City, Wolf Camera.

B.A., Communications

A.A., Business