Dave Jacobs Email & Phone Number

Chicago, IL, US

New York, NY, US

Leading a team of 25 people who support the Commercial Bank in data management, reporting, and advanced analytics.

New York, NY, US

• Headed the development of the Digital Insights team within the Commercial Bank.
• Managed a high performing team of direct reports and offshore resources.
• Implemented Adobe Analytics and other KPI reporting, created a data foundation, and progressed Machine Learning model development.

NLPro.ai is an AIaaS (AI as a Service) company that utilizes the power of Artificial Intelligence and NLP (Natural Language Processing) to scale, optimize, and transform businesses.

London, GB

• Fostered environment of innovation around new methodologies and tools to advance Data Science practices.
• Drove the research, testing, and implementation of machine learning solutions.
• Led team initiative of migration to cloud. Worked with IT to manage data and tool implementation.
• Trained the Analytics Team in use of BigQuery, Python, and R.
• Managed productionization of Machine Learning models and reports to cloud environment.

London, GB

• Led multiple initiatives to drive the business forward in the area of digital acquisition and engagement.
• Managed digital marketing initiatives that include omni-channel report development, campaign testing structure, vendor onboarding for greater digital reach, and implementation of a DMP.
• Headed digital analytics project to identify online fraudulent activity.

Chicago, IL, US

• Managed program to reach Shop Your Way members at every stage of the customer lifecycle.
• Proactively initiated projects to uncover actionable customer insights that guided member engagement and acquisition programs.
• Drove the organization toward a multivariate testing structure. The ability to test multiple offers concurrently helped to identify the optimal offer, message and channel for each member.

Riverwoods, IL, US

• Managed a high performing team of direct reports and offshore resources in the Marketing Analytics, Pre-Approved Acquisition area.
• Led cross-channel initiative to incorporate digital targeting in the pre-approved direct mail population. This helped to increase reach and improve expenditure by allocating budget to the optimal channels.
• Redesigned prospect selection tool to improve response rate. Along with improvement in run time and ease of use, this improved enrollment rate by 5%.
• Headed weekly meeting with the business partners to deliver a recommendation on which 8 million prospects for the week to target with pre-approved offers.

Riverwoods, IL, US

• Led the analytical support of the Rewards group.
• Performed market segmentation, designed test/control strategy and collaborated on predictive model development.
• Managed the development of a net lift response model for direct mail campaigns that optimized response and marketing spend. The implementation of the model resulted in an 86% lift in incremental customer response.
• Using various statistical methodologies, identified optimal market segments to target for email campaigns in order to maximize sales and ROI. This resulted in an average cost savings of 35% and a 44% increase in sales.

Riverwoods, IL, US

• Supported the Rewards, Extras and Shop-Discover areas.
• Received President’s Plate Award for collaboration with the Redemption Team in developing marketing strategies for the launch of a partnership with Amazon.com.
• Proactively created ad-hoc analyses to help optimize marketing efficiency and reach the right target audience.
• Managed a strategy holdout test by working cross-functionally with multiple groups within the company to ensure the proper set up and execution. Collaborated in the creation of the test measurement using SAS.
• Using SQL and Excel, developed a reporting tool to help measure performance and streamline campaign sizing and scoping. Trained the teams in Riverwoods and Shanghai in the use of these.

Deerfield, IL, US

• Led the development of the Pricing Analytics team.
• Developed reporting and analyses which identified opportunities to improve image, market share, margin, and profit.
• Regularly met with upper management to share recommendations and collaborate on strategy.
• Created a process to improve the markdown program through use of price elasticity and clearer insight into inventory, leading to a $20M annual increase in profit.
• Constructed a program to identify items with retail transmission errors which resulted in an annual savings of over $1.5M in profit.
• Working with the VP of Purchasing, facilitated development of a report that monitored changes in cost and profit margin.

• Initiated an audit of past bank fees to identify inconsistencies that saved the company $200k.
• Created a spreadsheet used to monitor bank charges. This was utilized on a monthly basis to track and help reduce costs.

Master Of Science, Predictive Analytics

Mba, Marketing

Study Abroad, International Marketing

Bs, Sociology