Leading a team of 25 people who support the Commercial Bank in data management, reporting, and advanced analytics.

• Headed the development of the Digital Insights team within the Commercial Bank.• Managed a high performing team of direct reports and offshore resources.• Implemented Adobe Analytics and other KPI reporting, created a data foundation, and progressed Machine Learning model development.

NLPro.ai is an AIaaS (AI as a Service) company that utilizes the power of Artificial Intelligence and NLP (Natural Language Processing) to scale, optimize, and transform businesses.

• Fostered environment of innovation around new methodologies and tools to advance Data Science practices.• Drove the research, testing, and implementation of machine learning solutions.• Led team initiative of migration to cloud. Worked with IT to manage data and tool implementation.• Trained the Analytics Team in use of BigQuery, Python, and R. • Managed productionization of Machine Learning models and reports to cloud environment.

• Led multiple initiatives to drive the business forward in the area of digital acquisition and engagement. • Managed digital marketing initiatives that include omni-channel report development, campaign testing structure, vendor onboarding for greater digital reach, and implementation of a DMP. • Headed digital analytics project to identify online fraudulent activity.

• Managed program to reach Shop Your Way members at every stage of the customer lifecycle. • Proactively initiated projects to uncover actionable customer insights that guided member engagement and acquisition programs.• Drove the organization toward a multivariate testing structure. The ability to test multiple offers concurrently helped to identify the optimal offer, message and channel for each member.

• Managed a high performing team of direct reports and offshore resources in the Marketing Analytics, Pre-Approved Acquisition area. • Led cross-channel initiative to incorporate digital targeting in the pre-approved direct mail population. This helped to increase reach and improve expenditure by allocating budget to the optimal channels. • Redesigned prospect selection tool to improve response rate. Along with improvement in run time and ease of use, this improved enrollment rate by 5%.• Headed weekly meeting with the business partners to deliver a recommendation on which 8 million prospects for the week to target with pre-approved offers.

• Led the analytical support of the Rewards group.• Performed market segmentation, designed test/control strategy and collaborated on predictive model development. • Managed the development of a net lift response model for direct mail campaigns that optimized response and marketing spend. The implementation of the model resulted in an 86% lift in incremental customer response.• Using various statistical methodologies, identified optimal market segments to target for email campaigns in order to maximize sales and ROI. This resulted in an average cost savings of 35% and a 44% increase in sales.

• Supported the Rewards, Extras and Shop-Discover areas. • Received President’s Plate Award for collaboration with the Redemption Team in developing marketing strategies for the launch of a partnership with Amazon.com. • Proactively created ad-hoc analyses to help optimize marketing efficiency and reach the right target audience. • Managed a strategy holdout test by working cross-functionally with multiple groups within the company to ensure the proper set up and execution. Collaborated in the creation of the test measurement using SAS.• Using SQL and Excel, developed a reporting tool to help measure performance and streamline campaign sizing and scoping. Trained the teams in Riverwoods and Shanghai in the use of these.

• Led the development of the Pricing Analytics team.• Developed reporting and analyses which identified opportunities to improve image, market share, margin, and profit. • Regularly met with upper management to share recommendations and collaborate on strategy. • Created a process to improve the markdown program through use of price elasticity and clearer insight into inventory, leading to a $20M annual increase in profit.• Constructed a program to identify items with retail transmission errors which resulted in an annual savings of over $1.5M in profit.• Working with the VP of Purchasing, facilitated development of a report that monitored changes in cost and profit margin.

• Initiated an audit of past bank fees to identify inconsistencies that saved the company $200k. • Created a spreadsheet used to monitor bank charges. This was utilized on a monthly basis to track and help reduce costs.