David Y. Email & Phone Number

• Maintained close collaboration with operational teams and senior leadership to define clear KPIs and requirements and deliver impactful results, achieving significant time and cost savings and improving operational.
• Directed a team to create reports for diverse departments including technical operations, vendor management, HR, finance, IT asset management, retail operations, and employee engagement and improved report delivery.
• Led a change in vendor performance reporting and authored scorecards that resulted in savings of US$4 million
• Employed Agile and Kanban frameworks to manage and track analytics strategies and tasks, using Jira to enhance project tracking efficiency
• Migrated reporting solutions to Snowflake cloud data warehouses, ensuring uninterrupted service delivery and reducing data retrieval times
• Built reporting solutions and dashboards for various teams, significantly enhancing their operational efficiency by cutting manual data gathering time by up to 75%

• Organized and conducted meetings with colleagues from Finance, Demand Planning/Inventory Management, Sales, and HR to identify key operational metrics and define crucial KPIs to guide discussions
• Coordinated the consolidation of data from various sources, including SAP, Teradata, TM1, and Excel to enhance data accessibility and reliability
• Developed a comprehensive cross-functional business intelligence dashboard for the Emerging Markets GEO team, facilitating efficient weekly and monthly reviews and reducing preparation time by 50% for each function

• Identified and launched the data analytics effort for the Nike+ platform, addressing the need to leverage data from over 20 million members and thereby opening the way for increased data utilization for strategic.
• Gained proficiency in SQL, Tableau, and Adobe Omniture SiteCatalyst/Report Builder, improving analytics capabilities and reporting accuracy
• Collaborated with data partners for in-depth analytics projects, such as multi-dimensional member segmentation, and defined high-value consumers, boosting targeted marketing efforts by 25%
• Managed reporting functions across all Nike+ categories, including Running and Fitness, standardizing KPIs across groups and global brand categories.
• Implemented shoe-tagging and terrain-tagging features for running product insights. supporting the Nike Global Running team in formulating more effective marketing initiatives
• Ensured data privacy and protection of personally identifiable information (PII) of members, maintaining 100% compliance with data privacy regulations

Seoul, South Korea

• Provided editing and translation for corporate communications and marketing content across various media, enhancing the clarity and effectiveness of web content, printed reports, press releases, presentations.
• Localized storylines and dialogue for a Massively Multiplayer Online Role-Playing Game (MMORPG), improving game engagement and user experience for a diverse player base
• Crafted press releases targeting young professionals for the Volvo C30 in Korea, contributing to increased brand awareness and a successful product launch
• Created marketing web copy to highlight new service features and the duty-free business of Korean Air, boosting online engagement

Seoul, South Korea

• Transitioned from the Global Marketing Division to lead a fully-funded venture to organize an international "ESports Olympics" called the World Cyber Games, thereby establishing a more prominent role for Samsung in the.
• Managed strategic planning, business development, operations, marketing communications, and talent acquisition, thereby driving comprehensive project success and organizational growth
• Secured partnerships with global game publishers/developers, obtaining rights to their games and establishing joint marketing initiatives
• Initiated and directed relationships with international partners to budget and execute local events, expanding participation from 14 countries in the first year to over 70 countries by 2004.
• Organized an annual conference alongside the video game tournament, attracting industry leaders for keynotes and lectures, to enhance Samsung's thought leadership position in the gaming sector

Bachelor Of Arts - Ba, Economics

Mayor's Scholarship Recipient

Master Of Business Administration - Mba