Director Of Marketing At 101.9 The Mix, Throwback 100.3, 97.1 The Drive
Current• Execute on-air, online, mobile, social media campaigns and brand marketing strategies with a focus on revenue-generation, new client partnerships, and client retention. Oversee the planning and launch of station contests and special events to strengthen client / consumer relationships and facilitate strategic partnerships. • Generated $300M in non-spot revenue with seasonal and on-air campaigns with the Chicago Bears and Chicago Blackhawks.• Restructured and lead a 15 person, multi-media, events, marketing team.• Manage a community outreach program that has raised $30MM for Lurie Children’s Hospital, $500M for The Gus Foundation and the Super Jake Foundation, increasing annual sponsorship revenue by 10%.• Plan $3MM+ in out-of-home media, purchasing direct digital, direct mail, outdoor, telemarketing, and television campaigns.