Global Head Of Revenue Operations
CurrentRemoving friction between functions. Developing scalable revenue systems by seamlessly integrating sales, marketing, and customer operations for direct sales and partner success across US and UK teams.
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@wegift.io
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2 phones found area 866
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Dave Kennedy is listed as RevOps Leader | Obsessed with Building Scalable and Predictable Revenue | GTM Strategy & Operations | Demand Gen, ABM, ABS | Intent Data & Predictive Analytics Expert at Runa, based in Aptos, California, United States. AeroLeads shows a work email signal at wegift.io, phone signal with area code 866, and a matched LinkedIn profile for Dave Kennedy.
Dave Kennedy previously worked as Global Head of Revenue Operations at Runa and VP, Strategic Marketing Operations at Bombora. Dave Kennedy holds B.S. 📚, Business Management - With An Emphasis In Entrepreneurship from California State University, Monterey Bay.
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Driving scalable growth through strategic RevOps and marketing operations, my career has spanned roles where I've spearheaded initiatives to significantly increase pipeline and revenue for growth companies. At Runa, I focus on creating scalable revenue systems by integrating sales, marketing, and customer operations for direct and partner success across the US and UK.Previously, at Bombora, I played a pivotal role in driving over $32 million in sourced pipeline and influencing $7.3 million in post-close won pipeline in 2023 alone. I led the establishment of a unified RevOps function, launched Bombora's first SDR team, and architected ABX efforts that enhanced account prioritization and demand generation strategies. My implementation of campaign operations functions streamlined planning, execution, and reporting processes, furthering marketing and ABX effectiveness.At The Digital Gorilla, as an Owner and Solopreneur, I specialized in RevOps, MarOps, and ABX architecture, optimizing Salesforce.com and HubSpot platforms for data-driven decision-making. My entrepreneurial journey also includes founding CordCutting Affiliate Marketing, where I utilized SEO, inbound, content, and affiliate marketing best practices to achieve significant growth.In other leadership roles, I have generated substantial sales opportunities and marketing-derived revenue, developed international marketing, inside sales, and BDR teams, and executed integrated demand-generation campaigns. My strategic planning, digital marketing expertise, and proficiency in tools like Salesforce.com and HubSpot have been central to achieving these outcomes.Excelling in startup to scale environments, I thrive on driving growth and innovation in dynamic settings.
Listed skills include Lead Generation, Salesforce.Com, Crm, Email Marketing, and 36 others.
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London, Gb
Removing friction between functions. Developing scalable revenue systems by seamlessly integrating sales, marketing, and customer operations for direct sales and partner success across US and UK teams.
New York, New York, Us
In my tenure at Bombora as a Go-to-Market MOPs Leader, I was instrumental in driving scalable growth and operationalizing significant business outcomes, notably contributing to over $32 million in sourced pipeline and $7.3 million in post-close won pipeline influence in 2023. My efforts in establishing an integrated RevOps function—merging SalesOps, MarOps, and CustomerOps—laid the foundation for a unified, customer-centric revenue strategy in close collaboration with product and finance teams.My leadership in launching Bombora's first SDR team demonstrated immediate business impact, drawing from my deep expertise in SDR/BDR team dynamics. As the primary architect behind Bombora’s Account-based Sales and Marketing (ABX) efforts, I developed and optimized lead and account scoring models based on fit, intent, and engagement data. This work was pivotal in enhancing account prioritization and enabling sophisticated demand generation and nurture strategies.Further advancing our marketing and ABX effectiveness, I spearheaded the implementation of a campaign operations function. This initiative streamlined planning, execution, and reporting processes, resulting in highly accurate campaign data. It also paved the way for the adoption of multi-touch account-based attribution, offering a granular view of the customer journey and optimizing engagement with target accounts.
As Owner and Solopreneur, I specialized in advising on RevOps, MarOps, and ABX architecture. My role involved implementing CRM-based marketing-to-sales lead management and lead generation processes, alongside developing an Account-Based Everything (ABX) Go-to-Market (GTM) strategy. I optimized and administered Salesforce.com and HubSpot marketing automation platforms, enabling data-driven KPI reporting and the creation of comprehensive performance dashboards.
Built from the ground up using SEO, Inbound, Content, and Affiliate Marketing best practices. This resulted in a 30% year-over-year increase in organic search traffic, averaging 100K users per month. I monetized through affiliate marketing sales and saw a 111% growth rate over the last 3 years, with over 7K products sold.
As the leader of international marketing, inside sales, and BDR teams, my strategies and leadership were pivotal in generating 865 sales opportunities and driving $43 million in marketing-derived revenue. I also played a crucial role in developing the marketing and lead generation practices that significantly contributed to the successful acquisition in 2017.
Mountain View, Ca, Us
Oversaw the complete spectrum of demand generation operations, encompassing the development and management of SDR teams, and the execution of email and referral marketing, SEO, SEM, retargeting, and ABM strategies. Spearheaded partnership development efforts and significantly enhanced high-volume pipeline management by driving the strategic implementation and adoption of Salesforce processes. This comprehensive approach led to the generation of 74 sales-qualified opportunities and a marketing-generated pipeline of $1.1M.
San Jose, Ca, Us
Collaborating with Fortune 1000 technology companies in Silicon Valley, strategies were deployed to integrate demand generation, capture, and lead nurturing campaigns, seamlessly blending these efforts with marketing-to-sales handoff processes within SFDC. A Service Level Agreement (SLA) process was put in place, aligning clients' sales teams with marketing spend, which led to enhanced customer loyalty and retention. This strategic framework not only improved the return on investment for marketing campaigns but also significantly boosted client retention rates. The established processes and structure contributed to a marked increase in client retention, critically supporting the company's successful exit in 2012.
Launched and managed a sales team, improving productivity, efficiency, and inventory accuracy. Increased total company sales by 16.6% and new account sales by 62% in Q1 2006. Established customer inquiry support and developed a marketing plan to expand sales areas.
Milpitas, California, Us
Coordinated testing, analysis, and troubleshooting of product beta releases and was the primary point of contact for customer support for product usage and troubleshooting.
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Dave Kennedy works for Runa.
Dave Kennedy is listed as RevOps Leader | Obsessed with Building Scalable and Predictable Revenue | GTM Strategy & Operations | Demand Gen, ABM, ABS | Intent Data & Predictive Analytics Expert at Runa.
AeroLeads has found 1 work email signal at @wegift.io for Dave Kennedy at Runa.
AeroLeads has found 2 phone signal(s) with area code 866 for Dave Kennedy at Runa.
Dave Kennedy is based in Aptos, California, United States while working with Runa.
Dave Kennedy has worked for Runa, Bombora, The Digital Gorilla, Cordcutting Affiliate Marketing, and Catbird Networks (Acquired By Cyxtera).
You can use AeroLeads to view verified contact signals for Dave Kennedy at Runa, including work email, phone, and LinkedIn data when available.
Dave Kennedy holds B.S. 📚, Business Management - With An Emphasis In Entrepreneurship from California State University, Monterey Bay.
Dave Kennedy is listed with skills including Lead Generation, Salesforce.Com, Crm, Email Marketing, Digital Marketing, Demand Generation, Marketing, and B2B.
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