Dave Kennedy Email and Phone Number
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Driving scalable growth through strategic RevOps and marketing operations, my career has spanned roles where I've spearheaded initiatives to significantly increase pipeline and revenue for growth companies. At Runa, I focus on creating scalable revenue systems by integrating sales, marketing, and customer operations for direct and partner success across the US and UK.Previously, at Bombora, I played a pivotal role in driving over $32 million in sourced pipeline and influencing $7.3 million in post-close won pipeline in 2023 alone. I led the establishment of a unified RevOps function, launched Bombora's first SDR team, and architected ABX efforts that enhanced account prioritization and demand generation strategies. My implementation of campaign operations functions streamlined planning, execution, and reporting processes, furthering marketing and ABX effectiveness.At The Digital Gorilla, as an Owner and Solopreneur, I specialized in RevOps, MarOps, and ABX architecture, optimizing Salesforce.com and HubSpot platforms for data-driven decision-making. My entrepreneurial journey also includes founding CordCutting Affiliate Marketing, where I utilized SEO, inbound, content, and affiliate marketing best practices to achieve significant growth.In other leadership roles, I have generated substantial sales opportunities and marketing-derived revenue, developed international marketing, inside sales, and BDR teams, and executed integrated demand-generation campaigns. My strategic planning, digital marketing expertise, and proficiency in tools like Salesforce.com and HubSpot have been central to achieving these outcomes.Excelling in startup to scale environments, I thrive on driving growth and innovation in dynamic settings.
Runa
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Global Head Of Revenue OperationsRuna Mar 2023 - PresentLondon, GbRemoving friction between functions. Developing scalable revenue systems by seamlessly integrating sales, marketing, and customer operations for direct sales and partner success across US and UK teams. -
Vp, Strategic Marketing OperationsBombora May 2022 - Dec 2022New York, New York, UsIn my tenure at Bombora as a Go-to-Market MOPs Leader, I was instrumental in driving scalable growth and operationalizing significant business outcomes, notably contributing to over $32 million in sourced pipeline and $7.3 million in post-close won pipeline influence in 2023. My efforts in establishing an integrated RevOps function—merging SalesOps, MarOps, and CustomerOps—laid the foundation for a unified, customer-centric revenue strategy in close collaboration with product and finance teams.My leadership in launching Bombora's first SDR team demonstrated immediate business impact, drawing from my deep expertise in SDR/BDR team dynamics. As the primary architect behind Bombora’s Account-based Sales and Marketing (ABX) efforts, I developed and optimized lead and account scoring models based on fit, intent, and engagement data. This work was pivotal in enhancing account prioritization and enabling sophisticated demand generation and nurture strategies.Further advancing our marketing and ABX effectiveness, I spearheaded the implementation of a campaign operations function. This initiative streamlined planning, execution, and reporting processes, resulting in highly accurate campaign data. It also paved the way for the adoption of multi-touch account-based attribution, offering a granular view of the customer journey and optimizing engagement with target accounts. -
Sr. Director Of Revenue OperationsBombora Feb 2021 - May 2022New York, New York, Us -
Director Of Revenue OperationsBombora Oct 2019 - Feb 2021New York, New York, Us -
Manager Of Marketing Operations & TechnologyBombora Oct 2018 - Oct 2019New York, New York, Us -
Advisor Revops, Marops & Abx ArchitectureThe Digital Gorilla Oct 2017 - Oct 2018As Owner and Solopreneur, I specialized in advising on RevOps, MarOps, and ABX architecture. My role involved implementing CRM-based marketing-to-sales lead management and lead generation processes, alongside developing an Account-Based Everything (ABX) Go-to-Market (GTM) strategy. I optimized and administered Salesforce.com and HubSpot marketing automation platforms, enabling data-driven KPI reporting and the creation of comprehensive performance dashboards. -
Founder W/ Successful ExitCordcutting Affiliate Marketing Jan 2016 - Sep 2018Built from the ground up using SEO, Inbound, Content, and Affiliate Marketing best practices. This resulted in a 30% year-over-year increase in organic search traffic, averaging 100K users per month. I monetized through affiliate marketing sales and saw a 111% growth rate over the last 3 years, with over 7K products sold. -
Director Of Marketing OperationsCatbird Networks (Acquired By Cyxtera) May 2013 - Oct 2017As the leader of international marketing, inside sales, and BDR teams, my strategies and leadership were pivotal in generating 865 sales opportunities and driving $43 million in marketing-derived revenue. I also played a crucial role in developing the marketing and lead generation practices that significantly contributed to the successful acquisition in 2017.
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Director Of Sales & MarketingFrequence Jan 2012 - May 2013Mountain View, Ca, UsOversaw the complete spectrum of demand generation operations, encompassing the development and management of SDR teams, and the execution of email and referral marketing, SEO, SEM, retargeting, and ABM strategies. Spearheaded partnership development efforts and significantly enhanced high-volume pipeline management by driving the strategic implementation and adoption of Salesforce processes. This comprehensive approach led to the generation of 74 sales-qualified opportunities and a marketing-generated pipeline of $1.1M. -
Lead Generation Campaign And Account ManagerPipeline Jun 2006 - Dec 2011San Jose, Ca, UsCollaborating with Fortune 1000 technology companies in Silicon Valley, strategies were deployed to integrate demand generation, capture, and lead nurturing campaigns, seamlessly blending these efforts with marketing-to-sales handoff processes within SFDC. A Service Level Agreement (SLA) process was put in place, aligning clients' sales teams with marketing spend, which led to enhanced customer loyalty and retention. This strategic framework not only improved the return on investment for marketing campaigns but also significantly boosted client retention rates. The established processes and structure contributed to a marked increase in client retention, critically supporting the company's successful exit in 2012. -
Head Of Sales And MarketingHotline Showroom Dec 2005 - Jun 2006Launched and managed a sales team, improving productivity, efficiency, and inventory accuracy. Increased total company sales by 16.6% and new account sales by 62% in Q1 2006. Established customer inquiry support and developed a marketing plan to expand sales areas. -
Technical Support And Qa Lab TechnicianPlextor Americas Jun 2000 - Sep 2001Milpitas, California, UsCoordinated testing, analysis, and troubleshooting of product beta releases and was the primary point of contact for customer support for product usage and troubleshooting.
Dave Kennedy Skills
Dave Kennedy Education Details
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California State University, Monterey BayBusiness Management - With An Emphasis In Entrepreneurship
Frequently Asked Questions about Dave Kennedy
What company does Dave Kennedy work for?
Dave Kennedy works for Runa
What is Dave Kennedy's role at the current company?
Dave Kennedy's current role is RevOps Leader | Obsessed with Building Scalable and Predictable Revenue | GTM Strategy & Operations | Demand Gen, ABM, ABS | Intent Data & Predictive Analytics Expert.
What is Dave Kennedy's email address?
Dave Kennedy's email address is da****@****box.com
What is Dave Kennedy's direct phone number?
Dave Kennedy's direct phone number is 866.682*****
What schools did Dave Kennedy attend?
Dave Kennedy attended California State University, Monterey Bay.
What are some of Dave Kennedy's interests?
Dave Kennedy has interest in Family, Social Services, Children, Outdoors, Technology, Environment, Science And Technology, Sports, Music, Food.
What skills is Dave Kennedy known for?
Dave Kennedy has skills like Lead Generation, Salesforce.com, Crm, Email Marketing, Digital Marketing, Demand Generation, Marketing, B2b, Marketing Strategy, Seo, Strategy, Marketing Automation.
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