Dave Kimball Email & Phone Number

- Lead key new business pitches by setting the strategic approach based on the prospect needs and objectives- Ensure creative excellence while fostering collaboration among integrated teams to develop thoughtful and creative solutions to business problems - Develop, implement and optimize processes to strengthen delivery to prospects- Create and evolve agency story to differentiate within the industry

Clients: New Balance; Foresters Financial; Globoforce; Boston Athletic Association (B.A.A.); BOSE; Massachusetts General Hospital (MGH); Newton Wellesley Hospital (NWH); South Shore Health; NSAF; IHS Markit (CERAWeek); Mount Ida College, LaSell CollegeOverall Experience - Lead the digital senior leadership team with a focus on new business, delivery and operations- Drive strategic leadership within the digital practice- Responsible for optimizing and implementing and processes that lead to more efficiencies and profitability- Key participant in Agency new business development and pitches resulting in many new clients including MGH, Foresters Financial, Globoforce; Mount Ida College, and B.A.A Project Highlights- Boston Athletic Association (BAA) - a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. They are best known for their signature race, the Boston Marathon. My engagement focused on converting Marathon traffic spike into long term value for the BAA, delivering a consistent, modern representation of brand across all touch points - including responsive web design; elevating the user experience on the app—especially related to runner tracking. - National Scholastic Athletic Foundation (NSAF) - as the host of the most prestigious Nationals competition for track & field high school athletes, I had the opportunity to help enhance their event by creating a new app with event integrations designed to increase the engagement of competitors, coaches and spectators. - Other website redesigns: Globoforce.com, CERAWeek.com, Mount Ida College

Greater Boston Area

Clients: New Balance, BOSE, WorkhumanSenior Leadership Team Experience- Ensured overall agency profitability and revenue goals are achieved- Partnered with CEO, CSO and CFO to identify and build strategies to address mid and long-term opportunities to maintain and grow the overall health of the agency- Managed proper prioritization of client projects and create risk mitigation plans- Responsible for financial management to build long-range model and revenue forecast - Actively lead and managed Digital team New Balance Experience - Actively established, grew, and sustained senior-level client relationships across all global business units to reach organic revenue targets (including Women’s, Running Field of Play, Channel, Brand/Corporate, Lifestyle and North America)- Assumed responsibility for the health of the account by pro-actively identifying and formulating recommended approaches to address business opportunities - Created global digital programs that support business goals including loyalty/retention, activation and acquisition- Developed digital strategies that deliver optimal user experiences while pushing brand perceptions forward

Boston

SUBWAY(R) Restaurants ExperienceLead all digital services to create programs that achieve business goals and support communications strategies – inclusive of Social Media, Video content, OLA, eCRM, mobile, branded experiences, rich media, etc.Jiffy Lube ExperienceServed as Account Lead to oversee the strategic efforts in establishing a revitalized brand identity: new logo development, store environment redesign, creation and management of the new brand standards

Royal Caribbean Experience Managed an integrated team in the strategic and creative development of online and offline solutions throughout the customer lifecycle – including, lead acquisition, conversion, up-sell, loyalty, repurchase and win-back effortsFidelity Investments Experience Led development of an overall brand vision by creating the company positioning, communicating it externally by way of print and online media and illustrating the brand’s strengths to the end-client in collateral and sales presentations

Clients: Monster, Polaroid, Green Mountain Coffee, Stop & Shop, Peapod, Giant Eagle and Qwest Communications Overall Experience: Led marketing communication and CRM program strategy (acquisition, retention, loyalty and win-back) for both online and offline solutions, assisting in segmentation studies, audience targeting and testing strategies.