David Kirkpatrick Email & Phone Number

Middletown, New Jersey, US

General Manager designing all aspects of a brand-new major North American beverage product introduction. These responsibilities include branding, flavors, consumer messages and packaging. Designed every element of the introduction including pricing, route to market, use of brokers and wholesalers and advertising and marketing activities. This includes full.

Ann Arbor, MI, US

• Ann Arbor, MI. NSF International is a not-for profit leader in standards development, product certification, education, Worldwide with >$150M in annual revenue.Hired to design and develop a global customer sales.
• Built Customer team of 35 led by three Directors.
• Implemented global CRM using SalesLogix™ platform.
• Instituted enterprise-wide customer service training.
• Built NSF into the largest food safety certification provider in North America, with key clients such as Pepsico, Kellogg’s, Nestlé, Campbell’s and Hershey Foods.
• Personally managed key accounts including Costco, Target, Wal-mart and Kroger.

US

• Chicago, IL. $300M new VC-owned national snack food Company. Products included Poppycock, Fiddle Faddle caramel popcorn, Jay’s and Krunchers! chips, O-ke-Doke popcorn, and retailer private label snacks.
• Created team of 12 National Sales Directors with key customer focus for clients as diverse as Costco, Wal-mart, Target, Sears, Walgreens, CVS, Kroger, Publix, Dollar General.
• Instituted fact-based sales and dedicated customer marketing plans for key customers.
• Integrated multiple new product introductions into national sales model.
• Exceeded volume and margin plans across all of portfolio.
• Ubiquity Brands was purchased in 2007 by ConAgra Foods.

Cincinnati, Ohio, US

• New York, NY. Hired to engineer a turnaround of a declining $150M business. Managed total U.S. Yardley Sales across all channels. Directed national sales network of 70 brokers and distributors.
• Implemented customer forecasts, distribution objectives and performance measures.
• Personally managed major accounts including Walgreens, CVS, Target, Wal-mart.
• Began use of syndicated data (Nielsen, IRI, others), and fact-based sales templates.
• Discontinued over 60 unprofitable SKUs to improve sales rate and return on capital.
• Improved U.S. broker network while developing business relationships.

Atlanta, GA, US

• Managed over $500M in annual sales, $50M in marketing resources and acted as General Manager for key customers in Club, Dollar, Discount, and New Business channels.
• Built and led a 12-person national Team (with over 1,100 direct-store sales associates) responsible for Costco, BJ’s, Sears Holdings, Dollar General, Family Dollar, others.
• Created strategic marketing plans, resulting in these 2001 – 2003 highlights:* Sales + 89%. * Operating Income +105%. * Gross Profit + 102%.
• Led initiatives in Trade Marketing, Strategic Planning, Category Management and I/T.
• Developed talent for the organization: six Team members promoted from 2000 – 2003.
• Received recognition as best-performing National Customer Team at Coca-Cola.Held previous sales and marketing management roles with The Coca-Cola Company, including multiple moves over 20 years:

Cincinnati, Ohio, US

Green Bay, WIP&G Household Division