Dave Kooi Email and Phone Number
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I have rich experience working in online communications, social media, education and marketing for more than 20 years. With a record of success at The Walt Disney Company, Freedom Communications, Times Mirror, and more I have proven to be a valuable thought partner within teams that have transformed traditional brands into a digital powerhouse.Recently I moved home to Illinois to help care for my family. I have continued working in the periphery of marketing for a few local companies in which I have notable success building their online presence and digital acumen. Previously I was the V.P. of marketing and technology efforts within a regional nonprofit agency in Southern California. A critical partner leading teams dedicated to developing direct relationships with customers, clients and donors and to employ active two-way communication – these channels being integral to influence an audience while adding credibility and awareness of the nonprofit organization.The programs I develop actively engage advocates and consumers whom, in turn influence intenders by providing communication that occurs through multiple platforms simultaneously. Why engage? Because audiences are already mixing and matching media, therefore companies and organizations need to be represented on the platforms they are utilizing as this keeps brand image and appeal of the organization top-of-mind.My background, knowledge and proven success across a broad array of business operations has enabled myself to tap into my truly unique history and experience to drive business growth and consumer acquisition.Skills & Expertise: Online Strategy, Social Media, Content Development, Brand Messaging, Emerging Media, Online Marketing, Interactive Marketing, Account Management, Contract Negotiations, Brand Management, Communication, Public Relations, Photo Editing, Art Creation, Art Direction, Agile and Kanban Methodologies. Team Engagement and Influence. Learn more at www.DaveKooiResume.com
Digital4Startups Inc.
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Senior Account ManagerDigital4Startups Inc. Aug 2021 - PresentChicago, Il, UsCreative thought partner and senior manager within a small but robust digital marketing firm dedicated to building strong relationships, and developing measurable strategies with clients of all sizes, from large public companies to sole proprietors. Coordinating with internal and external teams to deliver first class solutions that meet clients needs, and identify growth opportunities. Digital4Startups specializes in integrated marketing, SEM, SEO, Paid Search, Analytics, Conversion Rate Optimization, Social Media (Facebook, Instagram, Snapchat, Pinterest), and Email Marketing A proud member of 1871 in Chicago, and a Google AdWords Premier Partner Agency. Key accomplishments:- Worked with team leaders to develop new processes for onboarding clients that are not only scalable to client size, but client knowledge and experience level. - Incorporated new software and tracking logs into team processes thus allowing more knowledge sharing and sharing of internal technical resources Key responsibilities:- Oversee and manage key accounts across both for-profit and nonprofit portfolios- Drive client retention, renewals, innovation, and satisfaction- Leverage technical tools and quantitive data to manage campaign success - Provide input and develop new processes and workflows- Manage campaign status documentation and strategy observations- HR management specific to healthcare, training, and state reporting
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Patient Access Associate / Revenue CycleOsf Healthcare May 2019 - Jul 2021Peoria, Illinois, UsEmergency Department mission partner serving OSF St. Luke Medical Center Hospital. First in-line person emergency room patients see when entering the hospital. A high degree of deductive reasoning and logic skills are necessary in order to solve issues that can arise in a complex multi-player organization.Track patients and visitors through their ER journey, gather demographic data and provide billing along with other essential documentation ensuring a complete and accurate medical record. I assist ER doctors, nurses and technicians in providing essential service.Key accomplishments:- Quick study serving as the night technical expert for my team regarding EPIC, MyChart, and SAP EMR Software, as well as Experian Health OneSource insurance / personal identity verification. - Recipient of two Sunflower Awards from St. Luke Medical Center. Honorees are mission partners who "demonstrate excellence through their expertise and extraordinary compassionate care and service. ... and are recognized as outstanding role models within the Community of Caregivers." -
Manager Service & MarketingJohnson Heating & A/C, Inc. Nov 2016 - May 2019Kewanee, Illinois, UsManager of the service team and marketing initiatives at Johnson Heating & A/C, a busy family owned HVAC and Appliance company serving three counties for over 80 years. Johnson installs, maintains and repairs business and residential systems and maintains a loyal customer base. I continue to maintain their online marketing initiatives and manage their website as a freelance agent.Key accomplishments:- Built/Designed a new website used for the HVAC and Appliance business. Developed a suite of URL’s to be used in print and online campaigns. Engaged Podium messaging for 24/7 chat service reducing after hour calls. - Developed a social media strategy for Appliance and HVAC Facebook messaging, using inexpensive targeted advertising ($200 per year) Solid increased in page likes > over 10 times and a reach of 27,070 users / 54,467 impressions.- Negotiated contract with AVB Marketing in Sacremento to push all available Appliance products online and to an interactive display within the store to extend the reach virtually of what a small family business can carry physically in stock. -
Vice President, Marketing & TechnologyMy Day Counts / Orange County Adult Achievement Center Dec 2014 - Oct 2016Anaheim, California, UsLeader of marketing and technology efforts for a regional nonprofit agency with one clear mission - "Making Life Better for People with Disabilities". Founded in 1951, My Day Counts is California’s premier provider of innovative services for adults with developmental and intellectual disabilities. Key areas of influence:- Grants and nonprofit giving- Technology innovation.- Team training and mentoring.- Internal and external communications.- Rebranding and strategic realignment.My technology focus is data management and hardware needs that meet strict HIPAA requirements while ideating creative and contemporary solutions meaningful to the agency. My marketing focus showcases the overall brand while emphasizing growth of business partnerships, vocational training, community-based employment, and fundraising opportunities. The rebranding of the agency from The Orange County Adult Achievement Center to My Day Counts placed the agency in a contemporary context to better compete for funding and to make programming changes.Key accomplishments:- Full rebranding for the nonprofit agency including legal name change from Orange County Adult Achievement Center to My Day Counts. The agency moniker used throughout all divisions; My Job Counts (Job Support and Placement), My Family Counts (Family Connections Services), My Life Counts (On-Site Day Programs), My Home Counts (Independent and Group Living Services, and My Cup Counts (on-site coffee brand / employment). Cross strategy integration included style guide for use of logos, photography, client images, online and outdoor CTAs - Never before done agency social media program featuring public facing Facebook, Instagram, Twitter, YouTube, and LinkedIn profiles. Additional tactics for private moderated Facebook groups targeting communication between clients and families. -
Manager, Internet Strategy And Business ManagementWalt Disney Parks & Resorts Online / Disneyland Resort Jun 2005 - Dec 2014Anaheim, UsKey player in product development and project management with Disney Parks & Resorts Marketing and Public Relations as well Synergy Strategy across ALL Disney corporate brands. (Studio, Broadcast, Music, Publishing and Interactive) During my tenure I served as a core team member for the award-winning public relations team responsible for unprecedented coverage of Disneyland during its 50th anniversary. Expertise in supporting the Disneyland Resort brand Marketing efforts through ideation and management of a suite of high-profile interactive online products. I am an excellent strategic thinker with a through understanding of the marketplace by way of:- Revenue growth.- Innovative solutions.- Online strategy and development.- Multi-year thinking.Key accomplishments:- Cars Land Website and Holiday Overlay - Integrated website to support Cars Land, the Disneyland Resort’s newest Land at Disney California Adventure Park. Prelaunch, Launch and Sustain tactics for multi-year use allowed content updates and overlays to support pre-opening communication, cadenced messaging during the first season of operation and a holiday overlay to support re-visitation. - Disneyland Mobile Website - not a facelift but a new mobile site made speed-to-market (eight weeks) using agile methodologies. Goal was to ultimately meet customer demand (requirements) for content available via smart devices that enhance the in park experience as well as pre-visitation research. - Official Disneyland Resort Podcast - Ideation and execution of the first ever Podcast produced for the Walt Disney Company. This podcast series has been identified as one of the first successful corporate podcasts. - Pirates of the Caribbean Red Carpet Live Webcast - Relation management between Disney and MSN for the first live online webcast showcasing the red-carpet arrivals for the premier of film 'Pirates of the Caribbean: Dead Man’s Chest' which pushed over 1.5 million live feeds. -
Team Leader, Content CenterThe Orange County Register 2001 - 2005Santa Ana, California, UsNewsroom Team Leader, Photo Editor and Art Director of Multimedia Design leading a team of award-winning imaging technicians and interactive designers. Areas of influence included:- Team mentoring- CCI Newsdesk workflow- Print to online ideation- Online revenue enhancementsIntegral in expanding the reach of traditional media distribution online through new and innovative online storytelling by way of interactive presentation models.Key accomplishments:- Led the Photo Imaging and Multimedia team online production of four award winning SNDies - A first for the organization. Awards for interactive presentations showcasing; Lucha Libre - history of the high-flying, risk-taking style of Mexican wrestling, Toxic Treats - the hidden threat of lead tainted children’s candy, Mars Attracts - the voyage of the planetary rover, Doorway to Space - history of Boeing Aerospace and space exploration innovation. - Super User of CCI Newsdesk pagination system. Traveling to Denmark and domestic support conferences. My work included identifying integration upgrades making online publishing more fluid and cost effective. -
Adjunct ProfessorCentral Connecticut State University School Of Arts And Sciences 1999 - 2001Taught and developed intermediary and advanced photography courses based on traditional and digital means of production. These courses intersected technique, design and the history of photography targeting the needs of undergraduate and graduate level university students.
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Photo Imaging Specialist IiiHartford Courant 1994 - 2001Hartford, Ct, UsExpertise in photo imaging technology for an award winning editorial photography team. Accurate process control from camera to print / online during unique shift from analog to digital means of production. Areas of influence include:- Color management training and theory.- Technology discovery and testing.- Solution management.- Process control.My achievements:- Served on various technical committees integrating new technologies into a traditional newsroom. Test and target pagination systems - choosing CCI Newsdesk in partnership with CCI Europe. Test and target digital asset management and archiving systems - choosing Cumulus by Canto.- Wrote imaging processing training procedures and workshop used by photojournalists and technicians to ensure ethical digital manipulation of images.
Dave Kooi Skills
Dave Kooi Education Details
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Central Connecticut State UniversityArt / Education -
Bradley UniversityPhotojournalism
Frequently Asked Questions about Dave Kooi
What company does Dave Kooi work for?
Dave Kooi works for Digital4startups Inc.
What is Dave Kooi's role at the current company?
Dave Kooi's current role is Marketing & Communications Leader | Online Strategy Solver | Thought Partner | Passionate About Design.
What is Dave Kooi's email address?
Dave Kooi's email address is da****@****ooi.org
What is Dave Kooi's direct phone number?
Dave Kooi's direct phone number is +194969*****
What schools did Dave Kooi attend?
Dave Kooi attended Central Connecticut State University, Bradley University.
What are some of Dave Kooi's interests?
Dave Kooi has interest in Social Services, Social Media, Education, Environment, Art, Community, Arts And Culture, Sculpture, Science And Technology, Mid Century Design.
What skills is Dave Kooi known for?
Dave Kooi has skills like Social Media, Online Advertising, Blogging, Seo, Web Analytics, Social Media Marketing, Digital Media, Facebook, Digital Strategy, Sem, Digital Marketing, Social Networking.
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