Dave Koromaus Email & Phone Number

Chesapeake Division

Account manager at UPS

Greater Philadelphia Area

Greater Philadelphia Area

Philadelphia, Pa & West Palm Beach, Florida

• Principal strategist managing implementation of advertising and marketing initiatives across portfolio of key accounts. • Lead strategic planning and execution in both traditional and digital media. • Facilitated sales data compilation and analysis as well as budget management for all accounts. • Developed campaign content focused on value, customer pain points and critical business issues.• Served as a key partner to the sales, market development, consulting and client… Show more • Principal strategist managing implementation of advertising and marketing initiatives across portfolio of key accounts. • Lead strategic planning and execution in both traditional and digital media. • Facilitated sales data compilation and analysis as well as budget management for all accounts. • Developed campaign content focused on value, customer pain points and critical business issues.• Served as a key partner to the sales, market development, consulting and client partner teams. • Responsible for directing internal agency team and account managers to ensure consistent and open communication with clients and seamless implementation of campaigns to drive results. Key accomplishments:• Successfully pitched and won key account for agency. Massage Envy business grew from 1 market & 20 locations to 11 markets and 211 locations.• Directed comprehensive regional marketing campaigns for Massage Envy client while maintaining solid profit margin of 30% for over three years.• Lead strategy and implementation of marketing plan for Drexel University that produced the largest freshman enrollment in the history of the institution. Show less

• Provided end-to-end management of accounts while holding concurrent responsibility as media planner/buyer. • Oversaw client relations and drove revenue growth. • Developed and implemented local market strategies for franchise and corporate owned restaurants within Northeast, Southeast and Midwest territories. • Participated in the process of replying to RFP/RFI inquiries. • Purchased media in both English and Spanish for multiple industries. • Key accounts included KFC,… Show more • Provided end-to-end management of accounts while holding concurrent responsibility as media planner/buyer. • Oversaw client relations and drove revenue growth. • Developed and implemented local market strategies for franchise and corporate owned restaurants within Northeast, Southeast and Midwest territories. • Participated in the process of replying to RFP/RFI inquiries. • Purchased media in both English and Spanish for multiple industries. • Key accounts included KFC, Taco Bell, Midas, TLC and Winn-Dixie.Key accomplishments:• Developed, sourced and marketed the first regional new product for South Florida QSR client. The launch resulted in a 17% increase in top-line sales and 20% increase in same store sales transactions. • Grew agency business in the Southeast by doubling amount of co-op markets and more than doubling agency revenue. Show less

Ba, Communications And Rhetoric

Digital Marketing Certificate, Digital Marketing