Dave Kuhlman Email & Phone Number

Irvine, California, United States

• Act as a forward-thinking leader to shape the market direction that Target SSD pursues with regards to planning, pricing, and trade management.
• Impact strategic decisions with both internal and external collaborators through successful partnerships and shared initiatives.
• Successfully negotiated a share index with Target, resulting in an incremental profit boost of $11M.
• Oversee performance management routines within the Target Account team to increase efficiency and… Show more
• Oversee performance management routines within the Target Account team to increase efficiency and productivity.
• Steer the formulation of comprehensive annual business plans, incorporating strategic goals and roadmaps.

Irvine, CA

• Responsibility for managing sales growth, profitability, and forecasting for large store customers within the Minute Maid Warehouse and DSD delivered route to market for the Western Region. 58M EQ cases, $422M in net.
• Finance lead during Target negotiations. Resulted in increased distribution and positioned MMBU for future success. Re-gained Simply OJ distribution, added Dunkin skus in 1,000 stores, and placed Gold Peak Tea as.
• Finance lead during Target negotiations. Resulted in increased distribution and positioned MMBU for future success. Re-gained Simply OJ distribution, added Dunkin skus in 1,000 stores, and placed Gold Peak Tea as.
• Manage price/mix to provide guidance and influence Sales to drive productivity and profitability
• Key planning partner for the Annual Business Plan. Challenged teams to develop complete strategies by examining trends, sources of growth, spend, and gross profit versus key metrics
• MMBU Engagement Team Leader. Advocated enhancements to amplify employee engagement and empowerment across the business unit.

Brea, CA

• Manage all aspects of Financial support for the Sales and Marketing organization, covering $600M of trade sales and marketing spend
• Coordinated of sales forecasts and budgets across 30 customer groups and 6 business units
• Prepared monthly Trade Sales Scorecard and North America Net Sales by Product report
• Analyze ad hoc reports such as; BTS forecasts, Flux Analysis, Sales/POS, and customer channel reviews for staff meetings
• Presented financial reviews to the Sales… Show more
• Presented financial reviews to the Sales Leadership Team on a quarterly basis Show less

Lake Forest, CA

• Supported GM of Canada. Reported to Driector of Finance. Directed a team of 4 Senior Financial Analysts. Financial steward of the Canada P&L with revenues of $140M annually.
• Planned and prepared annual operating budgets and monthly estimates. Analyzed performance and presented results to senior leadership, commenting on variances to plan, estimate, and prior year.
• Evaluated the viability of Sales programs, proposing suggestions to drive sales and enhance operating… Show more Supported GM of Canada. Reported to Driector of Finance. Directed a team of 4 Senior Financial Analysts..
• Evaluated the viability of Sales programs, proposing suggestions to drive sales and enhance operating margins
• Redesigned the Sales Incentive Plan, adjusting tiers and metrics to align with business KPIs
• Developed ad-hoc financial models, translating the information into strategic initiatives.

Lake Forest, CA

• Supported VP of Retail Sales. Reported to Director of Finance. Directed a team of 2 Senior Financial Analysts. Financial stewardship for $640k in annual revenues.
• Collaborated with Sales and Marketing teams on product line reviews, customer programming allowances, and promotional activity to grow net sales
• Financial lead in approving the Pegasus project at Home Depot. Generated a $21.0M sales lift.
• Developed dashboard reporting metrics to communicate business performance… Show more Supported VP of Retail Sales. Reported to Director of Finance. Directed a team of 2 Senior Financial Analysts. Financial stewardship.
• Developed dashboard reporting metrics to communicate business performance and trends
• Reviewed and approved retail pricing promotions, increasing POS 30% Show less

Lake Forest, CA

• Supported VP of Retail Sales. Reported to Finance Manager. Responsible for $500M in annual revenues.
• Performed ad-hoc project analysis and post mortem reviews
• Analyzed impact of sales proposals evaluating revenue gains and margin impact.
• Product Manager for the launch of 5 new Handheld Shower skus at TGI

Cypress, CA

• Managed Theoretical Food and Liquor Costs for Acapulco and El Torito restaurants
• Ranked and assessed store performance on variances between theoretical and actual costs
• Forecasted and recommended menu price changes valued at $3M annually
• Constructed coupon effectiveness reports analyzing offer efficiency and productivity

Anaheim, CA

• Created Resort programs to drive incremental attendance. Programs generated additional food and beverage purchases as well as promoted longer resort stays and hotel nights.
• Partner in developing After Dark in the Park Events and the Youth Educational Series
• Recommended and directed approval of pricing strategies for key programs
• Conducted financial analysis to determine the profitability and viability of products

Tempe, AZ

Airport Automation and Revenue Management

Atlanta, GA

Food Industry Executive Program

M.S., Economics

B.S., Marketing Research

Activities and Societies: Chi Phi, Alpha Kappa Psi Math Minor