I am the founder of Bold Approach, Inc., a full service sales and marketing consulting firm specializing in scientific, persuasion based storytelling and direct marketing both online and offline. As the President of Bold Approach I direct a team of skilled marketing professionals to deliver websites, apps, graphic design, copy and events for clients who are executing against plans to dynamically grow their businesses. Additionally, I regularly write books on the topic of persuasion and marketing and speak on the largest platforms in the world on the topics. I've currently been in 126 countries and spoken to several million people in the past 15 years on these topics and have appeared frequently in major national media as well as online media. I'm a skilled and creative business problem solver, expert story teller, and strong manager who brings out the best in all my teams. Clients include:Bodybuilding.comP&GGETheSleepDoctor.comMorter HealthSystemDr. Dave's Bestand literally hundreds more

Full service payroll services company. Providing access to outsourced payroll services for small - Fortune 100 sized companies at a highly competitive rate.

Principal and COO at Idaho's premier Professional Employer Organization (PEO) We manage all the aspects of Human Resources, Benefits, Payroll and Liability for your company. We provide small and mid-sized companies access to large group health insurance policies, 401K plan, Cafeteria plan and more through the legal arrangement of co-employment (not to be confused with temporary or outsourced employees)

Lead the global retail systems division of Systime a company called VersaPOS. Assisted in the acquisition of a leading point of sale software company. Lead and concerted the rebranding of the company. Lead the growth and development of the leading point of sale software integrating with ERP giant JD Edwards. Responsible for growing a global sales team serving clients including Robert Mondovi Wineries, Elizabeth Arden, Red Door, and many more tier 1 retailers. Grew company sales, profitability and revenue year over year. Hired and trained a global sales team. Oversaw development and innovation of the software product in India with a team of more than 100 software developers and product managers.

CEO of INC 500 Check Printing and Banking Software CompanyRecruited for a contract position to turn around a family owned company that had lost its place in the marketplace and oversee development of a new family of B2B payment processing products that would create a completely paperless purchase order to payment receipt, electronic payment transaction. Full P&L responsibility for a $7.6 million budget. Negotiated all development contracts, as well as large sales contracts. Concepted and lead the Management Team through development of a new corporate identity, product line extensions and product family names. Reorganized the organization to reduce costs by more than 30% in less than six months through a combination of cost cutting and saving initiatives and personnel reassignment. Increased sales of a 10-year established product line moderately in six months. Developed a professional management team from a combination of family members and existing personnel. Developed new business including Primus (Ford Motor Credit) and General Electric as clients for the new product. Personally managed internal and external sales team. Report to the Board of Directors. Company was not profitable when I arrived, but was profitable every month I was there. Maintained personal sales quota of $1 Million related to large accounts and new business.Selected Achievements:• Took the development project from a failing Utah based development house to India for completion. Reduced estimated $1m projected project completion cost ($2m already invested and two years behind schedule) to $300,000 and successfully completed development in 90 days• Reorganized sales and marketing team to support new initiatives while increasing sales. Created new compensation plans, territories and quotas. Redeveloped sales and distribution partner channel. Identified and opened large accounts including Primus (Ford Motor Credit) and General Electric.

Managed a global sales and marketing team focused on Point of Sale Hardware and software solutions for the retail industry. Created a new concept point of sale terminal and worked with a design team to bring it to market for multi state fish and game licensing outlets. Implemented direct marketing client acquisition strategies including online advertising, direct mail, and industry specific trade show participation to grow the business. Built and developed a vibrant reseller channel. Built and oversaw the relationships with multiple channel partners and manufacturers to create profitable joint venture opportunities. Clients included CompUSA, Hickory Farms, Waffle House, Multiple States Department of Fish and Game, and dozens more.

Directed global sales and marketing efforts one of the pioneering Accounting software and payroll development companies. Responsible for the sales, marketing and public relations teams. Conducted media tours, developed direct response advertising campaigns with a budget of approximately $500,000 spent across print media like Computer Shopper and PC Magazine to direct response radio and television campaigns. Was able to successfully achieve more than $10m in PR placement that resulted in year over year fastest growth in company history. Also helped design and launch a standalone Point of Sale software that became an industry leader in many vertical markets. Managed the reseller channel and strategic partnerships which grew to over 300 partners at the high point. Broke every sales record in company history year over year.