“The idea is to go from numbers to information to understanding.” - Hans RoslingI’m a communications leader with 20+ years of experience in journalism, PR, marketing, and digital communications who serves as a trusted advisor to startups and global brands. I’ve worked in newsrooms and boardrooms, and know what’s needed to find, tell, and spread a good story in today’s ever-changing media landscape. Combining years of editorial experience with data-driven insights, I help organizations efficiently uncover and package the stories lurking in their own backyards so they can achieve maximum impact. I advise brands on how to think and act like publishers, assisting with everything from strategy to scriptwriting.I’m also a staunch believer in the value of public diplomacy and a strong Transatlantic relationship, with an emphasis on Swedish-American ties based on the vibrant and ongoing exchange of people, ideas, goods, and services.Some specific areas of expertise include:Content Marketing | Communications Strategy | Public Relations/PR | Employer Branding | Sustainability Communications | Thought Leadership | Strategic Communications | Social Media Strategy | Media Training | Storytelling | Copywriting | Corporate Communications | Content Management | Digital Publishing | SEO | Media Relations | Copywriting | Editing | Content Production