Develop, manage and implement strategic digital communications across multiple channels including online, social and mobile, while managing department’s development team of four. > Develop and execute team’s Social Media strategy while maximizing fan engagement:: Launched and oversee team social media properties – Facebook, Twitter, YouTube, RavensReps fan ambassador program, Instagram, and Pinterest:: Grown followers across team social communities to nearly 2.1 million (July 2013):: Supervise 11-person volunteer moderator team that oversees message board community* Ravens Facebook fan engagement ranks #4 among 32 NFL clubs (2012 NFL Digital Scorecard)> Expand team’s digital presence into the rapidly-growing mobile space:: Led creation of mobile site:: Oversaw development of official club mobile app and direct ongoing feature enhancements:: Oversee development of official club tablet app:: Grown text alerts subscribers 147% in five seasons* The Ravens official mobile app has nearly 350,000 downloads and more than 100,000 monthly users (June 2013)> Assess digital strategy & new technologies and explore opportunities to increase revenue across team’s digital platforms:: Constantly evaluate emerging technologies, platforms and industry trends:: Log, categorize and assess new business and technology pitches from third-party vendors:: Evaluate and leverage analytics to optimize business activities from audience development and content creation to technology advancements and meeting the needs of the advertising marketplace* With the 22nd-smallest NFL market of 32 teams, improved unique visitor ranking from 31st in 2006 to 2nd in 2013 (comScore)> Highlights:: The Ravens website and social media platforms ranked #1 among 32 NFL clubs in overall engagement (Mar.-Dec. 2012):: Oversaw development of mobile platforms that now account for 53% of total traffic:: Increased digital traffic 581% and revenue 183% in five seasons (2007-2012)

After serving as Associate Director of New Media (Summer, 2004), hired full-time upon graduation from college as a Web Developer in the New Media Department and as the company’s sole IT person.:: Designed and created websites and web pages and made regular updates to existing sites:: Converted Photoshop design layouts into web pages and sites, often integrating audio, video and photos:: Created Flash content for websites:: Designed and created interactive CD-ROMs:: Clients included Citizen Watch Company, BP/Castrol, Mercy College, TAG Heuer, SAIC/US Army, Tufoil, EPCO, Kumon, Merial, Becton, Dickinson & Company, Astralis Ltd., Waverly, and Yamanouchi Pharmaceutical Co.:: Administrated, oversaw and regularly maintained the file and mail servers, as well as the company's network, workstations, printers and all technology:: Ensured that all hardware and software ran seamlessly:: Traveled on field assignments to set up and configure networks and video and audio promotional pieces at remote and mobile locations:: Offered insight and advice regarding workplace efficiency