David J. Larson is the founder and CEO of Sales & Marketing Technologies, a leading full-service digital marketing, web development, and marketing automation company headquartered in Orlando, Florida. Before founding Sales & Marketing Technologies, Dave co-founded New Directions Marketing Research, a full-service marketing research company. Utilizing focus group and survey research, the company provided primary research information to corporations and organizations operating in Florida. Some of the clients included: Orange County, Orlando Regional Medical Center, National Research Group, Disney and Universal Studios.Prior to New Directions, Dave was involved in the computer industry. His knowledge of computers was the foundation of his work for Entre’ Computer Centers, Coordinated Financial Services, Connecticut General Insurance and Rax Restaurants of Florida.Dave has served as the President of the Central Florida chapter of the American Marketing Association and 4 years on the Board of the Orlando Advertising Federation.Specialties: Digital marketing, eCommerce, direct marketing, CRM systems, sales funnels, copywriting, and promotion.