Strategically drive brand, audience, and creative initiatives for St. Jude Children’s Research Hospital. Champion brand growth through innovative strategies and disruptive creativity that captivate key audiences. Architect fully integrated campaigns, delivering substantial revenue growth to advance the critical mission of St. Jude.

Led all Marketing and Corporate Strategy efforts for the Vitamix and Vitamix Commercial brands. Established a external relevant corporate position in Whole Food Health. Served on the Executive Leadership Team and developed the long-term vision and strategic planning process. Transformed the marketing function to build capabilities and accelerate growth into digital commerce. Built a standalone Direct to Consumer (DTC) business unit with full P&L responsibility.

Managed the global beverageware portfolio, including Contigo, Bubba, Coleman, and Rubbermaid. Full P&L ownership with direct responsibility for Marketing, Research & Development, Analytics, and Channel/Trade Development.

Created marketing organization and rebuilt a consumer centric culture through the integration of Newell and Jarden. Led a $1.5B brand portfolio with responsibility for all global activities including Strategy, Marketing, Product Development, Brand Activation, Analytics, and Licensing. Responsible for global brand development of Coleman, Contigo, Bubba, Aerobed, Campingaz, Puddle Jumper, Stearns, Seyvlor, and Esky. Reported directly to the Division CEO. Served as interim Research & Development Leader for 2019.

Developed the global brand and category of the marker and youth art portfolio with revenue of $400M+. Direct management of all branding activities and product innovation to develop #1 global leadership position of Sharpie, while building plans to build Mr. Sketch, LATAM Youth Art, Esterbrook, and Reynolds.

Responsible for the strategic sales development of all current and new channels of distribution for the Calphalon brand, optimizing revenue and profitability targets.

Delivered sales, profit margin, and operating income growth in the flagship cookware category. Led all product development activity, utilizing consumer research and marketplace trends to achieve stretch revenue, margin, and market share targets.

Created and launched the Channel Marketing department at Calphalon focused on integrating product development and promotional initiatives with key account growth strategies. Created annual channel strategy to maximize business results and grow market share in current channels of distribution.

Responsible for core sales and profit growth in the premium cookware category for Calphalon. Led product development efforts on new and existing lines. Developed and maintained 3 year product and promotional strategies based on marketplace trends and consumer demands.

Responsible for Point of Sale growth for the box store and specialty retail channels. Developed and executed 2 year account specific strategies through assortment planning and exclusive differentiation.

Consumer Sales Representative and Key Account manager for Calphalon, managing cutlery, kitchen prep, and emerging categories for the Bed Bath and Beyond, Linens N Things, and Belk accounts.