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@adobe.com
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2 phones found area 949 and 408
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Dave Lloyd is listed as Senior SEO and Digital Marketing leader at Career Break, based in Los Angeles Metropolitan Area, United States. AeroLeads shows a work email signal at adobe.com, phone signal with area code 949, 408, and a matched LinkedIn profile for Dave Lloyd.
Dave Lloyd previously worked as Professional development at Career Break and Sr. Manager, SEO at Adobe. Dave Lloyd holds B.S., Business from University Of California, Davis.
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Creating impactful digital experiences. Solution-oriented and value-focused leader with 20+ years of Marketing and Consulting experience.I thrive in solving hard problems, growing teams, and driving growth and value. I’ve led or advised every function in global marketing including content, search, and multi-channel strategies, digital transformation, corporate and brand marketing, integrated marketing, competitive analysis, strategy roadmaps, value confirmation, field enablement, go to market delivery, and program management.HighlightsPeople and Stakeholder Leadership: 8 years of people leadership, talent development, and leading teams through strategic change, successful project execution, and exceeding utilization and performance goals.Marketing Execution: Driving global content and search strategy outcomes for global brands including Adobe and Cisco, working with cross-functional stakeholder teams. As Adobe Marketing Manager, drove an enterprise-wide demand generation practice, engaging 40+ global stakeholders, and resulting in 5 years of 15%+ YoY KPI growth.Practice Development and Program Optimization:Directly growing Adobe Experience Cloud license and services revenue by leading a Strategy practice and go-to-market teams of consultants. Business scope is $10M in direct services revenue and $200M+ in software license revenue with stakeholders including Sales, Product Marketing, Industry Strategy & Marketing, Solutions Consulting, and Enterprise Architecture.
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Open to consulting work. Taking a career pause after 25 years working in tech. Pursuing additional training in digital marketing, enterpreneurship, leadership, communication.
San Jose, Ca, Us
• As a leader in Digital Strategy consulting, balance priorities between Customer Experience and Delivery, People Leadership, and Practice and Sales Contribution. Directly managed a team of 11 (hired 5 in the year) supporting 54 Experience Cloud Strategy customers, leading to 40% YoY ($6M in FY20 to $10M in FY21) services revenue growth. • I lead the Customer Experience practice focused on Content Strategy, Omni-Channel Marketing, Customer Journey, Personalization, Search Marketing, and User Experience. Customer deliverables related to Content Reuse, Experience Strategy & Design, SEO, Personalization at Scale, Usability Testing, Use Case Discovery, Content Velocity & Workflow, UX Experience, and Information Architecture.
San Jose, Ca, Us
• Partner with senior leadership in Fortune 500 companies to develop and execute digital strategies that align with key business objectives and create value. • Functional focus on AEM, Campaign, SEO, and Site Search to deliver consulting engagements to Anthem, Caesars Entertainment, Comcast, Cars.com, CycleTrader, Dish, FedEx, Grainger, Houzz, HP, Intel, JP Morgan Chase, Morgan Stanley, Panduit, PwC, Shutterfly, Sunlife, Synopsys, United Healthcare, Wegmans, and William Morris Endeavor.• Design programs for Executives and Subject Matter Experts including Digital Foundation, Site Re-platforming, Enterprise Site Search, Email Marketing, Content Marketing & SEO, Experience-Driven Commerce, Audience Management and Paid Media, Campaign Design & Configuration, and Connected Experiences.• Delivery Owner providing strategic recommendations using industry best practices, customer journey and competitive analysis, and digital maturity assessments. Deliver product recommendations based on MVP feature utilization, Time to Value, and team enablement required for go-live execution.• Provide thought leadership to clients on best-practices for creating personalized customer journeys from initial customer touch points (e.g. social, display, search, email) to user experience design, and eventual customer acquisition and brand advocacy. • Support product and service development teams in improving Adobe's product design, global service offerings, and overall customer experience. • Led year-long Bridgestone Digital Acceleration engagement across 5 use cases & 11 workstreams, resulting in receiving the quarterly Beyond Award based on customer impact and overall strategic engagement outputs.
San Jose, Ca, Us
• Directly responsible for team leadership, budget, strategy, global KPIs, and day to day oversight of customer acquisition (ecommerce and lead gen) via Organic Search Marketing, Site Search, and App Store Optimization.• Head of Global SEO with a team of 7 Search professionals across 3 continents and drives collaboration with 20 Paid Search team members. New innovations resulted in 3 new headcount and 30% yearly budget increase.• Own organic search budget to drive the strategic plan for SEO in 62 geo sites and 32 languages. Annual SEO visits increases of 12-17% yearly with SEO between 28-84% of total traffic, depending on site. Lead Site Search initiatives using Google Site Search. Team tracks 70,000 keywords, 250 subdomains and regional sites, and 270 unique competitors.• Harness relevant data with quantitative analysis, leveraging Adobe Marketing Cloud solutions including Adobe Analytics, Adobe Experience Manager, and Adobe Target to deliver KPI-driven results. Work with Marketing Insights team on attribution modeling and multivariate testing strategies.
Mountain View, Ca, Us
Through support and association with U.C. Davis Extension, I developed all coursework and presented material (4 modules each with 10 hours of content) as an instructor for one of Coursera's most popular online Specializations, the Search Engine Optimization (SEO) program that has reached nearly 25,000 international learners with 10,000 completing the certification.
San Jose, Ca, Us
• Made career shift (from 10 years in Executive and Technical Recruiting & Management) to oversee global SEO program, driving 30-40% of overall traffic and 18% YoY traffic growth.• Collaborated with Paid Search team to decrease yearly CPC 30% through tighter integration: improved campaign structure, keyword selection, bid management, and landing page optimization.• Continued work with US-focused product stakeholders on organic search strategy. Executed Search program for 15 domestic product groups to increase search ranking on branded/non-branded queries for 450 URLs, increasing traffic 12% YoY to Cisco.com properties.
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Dave Lloyd works for Career Break.
Dave Lloyd is listed as Senior SEO and Digital Marketing leader at Career Break.
AeroLeads has found 1 work email signal at @adobe.com for Dave Lloyd at Career Break.
AeroLeads has found 2 phone signal(s) with area code 949, 408 for Dave Lloyd at Career Break.
Dave Lloyd is based in Los Angeles Metropolitan Area, United States while working with Career Break.
Dave Lloyd has worked for Career Break, Adobe, Coursera, and Cisco.
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Dave Lloyd holds B.S., Business from University Of California, Davis.
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