Dave Lloyd Email & Phone Number

Open to consulting work. Taking a career pause after 25 years working in tech. Pursuing additional training in digital marketing, enterpreneurship, leadership, communication.

San Jose, CA, US

San Jose, CA, US

• As a leader in Digital Strategy consulting, balance priorities between Customer Experience and Delivery, People Leadership, and Practice and Sales Contribution. Directly managed a team of 11 (hired 5 in the year).
• I lead the Customer Experience practice focused on Content Strategy, Omni-Channel Marketing, Customer Journey, Personalization, Search Marketing, and User Experience. Customer deliverables related to Content Reuse.

San Jose, CA, US

• Partner with senior leadership in Fortune 500 companies to develop and execute digital strategies that align with key business objectives and create value.
• Functional focus on AEM, Campaign, SEO, and Site Search to deliver consulting engagements to Anthem, Caesars Entertainment, Comcast, Cars.com, CycleTrader, Dish, FedEx, Grainger, Houzz, HP, Intel, JP Morgan Chase.
• Design programs for Executives and Subject Matter Experts including Digital Foundation, Site Re-platforming, Enterprise Site Search, Email Marketing, Content Marketing & SEO, Experience-Driven Commerce, Audience.
• Delivery Owner providing strategic recommendations using industry best practices, customer journey and competitive analysis, and digital maturity assessments. Deliver product recommendations based on MVP feature.
• Provide thought leadership to clients on best-practices for creating personalized customer journeys from initial customer touch points (e.g. social, display, search, email) to user experience design, and eventual.
• Support product and service development teams in improving Adobe's product design, global service offerings, and overall customer experience.

San Jose, CA, US

• Directly responsible for team leadership, budget, strategy, global KPIs, and day to day oversight of customer acquisition (ecommerce and lead gen) via Organic Search Marketing, Site Search, and App Store Optimization.
• Head of Global SEO with a team of 7 Search professionals across 3 continents and drives collaboration with 20 Paid Search team members. New innovations resulted in 3 new headcount and 30% yearly budget increase.
• Own organic search budget to drive the strategic plan for SEO in 62 geo sites and 32 languages. Annual SEO visits increases of 12-17% yearly with SEO between 28-84% of total traffic, depending on site. Lead Site Search.
• Harness relevant data with quantitative analysis, leveraging Adobe Marketing Cloud solutions including Adobe Analytics, Adobe Experience Manager, and Adobe Target to deliver KPI-driven results. Work with Marketing.

Mountain View, CA, US

Through support and association with U.C. Davis Extension, I developed all coursework and presented material (4 modules each with 10 hours of content) as an instructor for one of Coursera's most popular online Specializations, the Search Engine Optimization (SEO) program that has reached nearly 25,000 international learners with 10,000 completing the.

San Jose, CA, US

• Made career shift (from 10 years in Executive and Technical Recruiting & Management) to oversee global SEO program, driving 30-40% of overall traffic and 18% YoY traffic growth.
• Collaborated with Paid Search team to decrease yearly CPC 30% through tighter integration: improved campaign structure, keyword selection, bid management, and landing page optimization.
• Continued work with US-focused product stakeholders on organic search strategy. Executed Search program for 15 domestic product groups to increase search ranking on branded/non-branded queries for 450 URLs, increasing.