Dave Matli Email and Phone Number
California, United States
Dave Matli's Location
San Francisco Bay Area, United States, United States
Dave Matli's Contact Details
Dave Matli work email
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About Dave Matli
4x CMO | 2 Exits | Brand & Product Marketing Expert & Team Leader - Both B2B and B2C from Startup to Enterprise:An experienced marketing leader with uniquely broad skills and track record of success leading Marketing teams (from 1 to 120+ person departments) across a wide range of industries and company stages. • B2B product and brand launches spanning Enterprise Cloud Storage to AI SaaS Content Moderation, AI Synthetic Training Data for LLMs, Blockchain/Web3 and Fintech startups.• B2C & Consumer Brand turnarounds (Westfield, Harry Potter for Warner Bros), product launches (50+ for LeapFrog alone), global consumer brand licensing and activations spanning entertainment studio brands, toys, consumer electronics, kids gaming and apps, healthcare payments, insurance and telehealth.Currently:• I work as a fractional CMO for Series-A stage VC-backed startups, helping them build, manage and optimize their GTM/Marketing to achieve revenue and funding targets.• I am also a GTM & Marketing advisor and investor working with 5 - 7 pre-seed/seed-stage startups helping to establish product-market fit, traction and build their first Marketing/GTM teams.• I'm experienced working in and managing teams within large enterprises (rose from Creative Director to VP Marketing to CMO) - and also founded/operated an agency servicing clients such as Disney, Warner Bros, Universal Music Group, Lego, Hagerty Insurance, Iron Mountain, Paramount, MGM/Amazon, etc. before selling it. Some past successes:• Achieving +13% YoY employee satisfaction while cutting marketing costs 50% and doubling brand recall among target consumers at LeapFrog• New brand creative direction that turned Harry Potter's product licensing from a failure to Warner Bros' most lucrative licensed brand in 1 yr.• Leading the B2B SaaS Marketing team at Spectrum Labs AI to double pipeline, build the largest community of Trust & Safety experts and eventually exit.• Helped fin-tech Parasail Health raise $18M in funding, $400M in loan capital, build B2B network of 3000 providers on its platform and B2C $65M in patient loan applications… within 15 mos.• Repositioning strategy, brand/messaging/ad guidelines for Westfield Malls as entertainment destinations, not shopping centers: led to +13% YoY growth in declining category.• B2B strategy, product marketing/messaging and sales enablement helped Iron Mountain launch Entertainment division's Secure Cloud Storage for enterprise business, scaling globally +10% YoY by expanding into 3 new vertical markets.Some case studies at: MatliConsulting.com
Dave Matli's Current Company Details
Dashlx
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Chief Marketing Officer (fractional)
California, United States
- Website:
- dashlx.com
- Employees:
- 24
Dave Matli Work Experience Details
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Chief Marketing Officer (Fractional)DashlxCalifornia, United States
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Chief Marketing Officer (Fractional)Kinzoo Family Apr 2024 - PresentVancouver, British Columbia, CaProud to work with the talented Kinzoo team to bring safer (and funner - is that a word?) alternatives to Facebook/Snapchat/Instagram for kids and families – with no ads, no data mining, no addictive UX design (like forever scrolls or streaks), no Like buttons or other self-esteem-harming features that impact kid and tween mental health. Just fun face filters, cool stickers, wallpapers, creative play and games, chats and group videos that encourage connection with real-world friends and family.If you've ever wanted to let your kid do group chats and videos with their friends but worried they might end up talking to strangers or don't trust that their data is actually being protected from exploitation by big tech companies, check out Kinzoo Messenger on Apple App Store or the Google Play Store. It's free to use - and has more games and activities (and better reviews) than any other kids' messenger or video call app. -
Chief Marketing Officer (Fractional)Dashlx May 2024 - PresentFlagstaff, Arizona, UsMarketing, Brand and Product Launch strategy, team leadership and execution for fast-growing AI data integration startup DashLX, which turns marketing into relationships by converting customer opted-in wearable data into real-time, real-world brand activations, product recommendations and product testing. Working with performancewear and active lifestyle brands including Brooks Running and Lululemon, DashLX helps active brands exponentially grow their customer loyalty and brand engagement - with higher open rates, click-through rates, average order value and revenue per customer.
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Venture Partner - Senior Startup Advisor For Go-To-Market & GrowthZas Ventures Sep 2021 - PresentSan Francisco Bay Area, Ca, UsMy role: Venture Partner & Senior Advisor for GTM, Marketing & Growth - advising founders to build, grow and scale their GTM teams, processes, techstacks and tracking capabilities for scale and US market entry.About ZAS VC:Startups from Eastern Europe & Ukraine produce 5.6x more return-on-investment than early-stage US ventures.That's because Eastern Europe has been the outsourced tech workforce for Silicon Valley for the past 20 years. And while the talent is world-class, entrepreneurs there - many whom are running their startups with remote teams while their homes are under fire from the Russian invasion (talk about grit!) - have little access to the VC capital, operator expertise, connections and Go-to-Market expertise needed to scale globally.ZAS Ventures is here to fix that. With experienced operators advising founders on all aspects of company-building we have partners on the ground in Ukraine, Poland, Romania and other EEC countries while other partners based in San Francisco and Silicon Valley help EEC founders with global ambition and great products launch into US and Western European markets. -
Chief Marketing OfficerNurdle Ai Sep 2023 - Jun 20240-1 Launch of AI LLM synthetic data infrastructure startup backed by Intel Ventures, Greylock and others. Led brand and marketing development, creating pitch deck materials that secured seed funding within 2 months and lead generation campaigns resulting in +$250k revenue in 3 months (pre-product). Managed a small team to produce synthetic data & infrastructure SaaS lead generation content and events for AI (LLM) product managers and data scientists building LLMs and AI applications that rapidly scaled early pipeline and qualified leads (from 0 to $1.5M piped opportunities in 1 quarter with hundreds of MQLs in pipe. -
Chief Marketing OfficerSpectrum Labs May 2022 - Sep 2023San Francisco, California, UsLed Marketing team in rebrand, product marketing & lead-gen from Series B to Exit: Grew enterprise B2B pipeline 3x in 1.5 years, +2.3x in MQL>SQL conversion rate; +30% MoM Community Growth (+255% overall - with 92% retention); +9% MoM Social Audience growth; Cost/Lead decrease -31% in 1 yr through SEO content marketing that drove 90% of Sales-Qualified Leads in final quarters before acquisition.Promoted from Head of Brand Marketing to CMO within 2 months of hire.About Spectrum Labs:Spectrum Labs uses the most advanced NLU AI to scale content moderation for major gaming, social media, messaging and dating platforms, creating better user experiences, improving retention and making the internet a better/safer place for everyone. With one of the largest Trust & Safety communities in the world, the #TSC, the Spectrum Labs brand holds a leadership position in the online community management space - leading to its acquisition by ActiveFence in August 2023. -
Fractional Cmo & Cpo - Misc Seed-Series A Co'S: Brand & Product Strategy & Launch SpecialistMatli Consulting Llc 2014 - Jul 2022Full stack brand, marketing & creative consultant experienced in both the strategic/user analytics as well as UX/creative/production aspects of product definition, launches & growth.PROJECTS INCLUDE:• WESTFIELD: Brand repositioning, global brand guidelines & style guide (grew 9% YoY in notoriously declining sector after repositioning to experience rather than shopping based positioning)• UNIVERSAL MUSIC GROUP (Capitol, Motown, DefJam, Blue Note and others): Brand opportunity analysis, consumer research design and oversight, brand licensing and promotional partnership positioning and pitch materials resulting in launch of new revenue streams for all brands • PARASAIL HEALTH(fin-tech startup): Positioning, marketing and go-to-market strategy (later joined as their VP Marketing & Product UX where I led product management and product UX as well as marketing and creative) - details below• IRON MOUNTAIN Entertainment Services: Market expansion opportunity analysis, B2B enterprise sales funnel definition, profiling & path-to-purchase (decision-makers & influencers - 4 verticals), enterprise sale positioning & messaging – (tripled in size, expanding from single-niche domestic business to international with 3 additional vertical markets).• BLOCKWRK - blockchain HR platform; fractional CMO• FINEXIO - FinTech payments solution; Interim Head of Marketing• NEX SYSTEMS - Custom Flooring Systems; fractional CMO• ADBRIDG - B2B MarTech - Brand & GTM ConsultantSpecializations:• Product development (MVP definition & requirements, UX/UI design, product management, messaging and user flow)• Growth marketing (KPIs/funnel/Analytics setup, agile campaign development and testing)• New product/brand launch (positioning, brand development, go-to-market, pitches, PR, marketing, website)• Marketing/Sales optimization (marketing strategies & materials, SEO content marketing, messaging, sales pipeline definition, sales messaging guides and collateral for target profiles)
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Chief Marketing Officer & Head Of Product Ux (Fractional)Blockwrk May 2018 - May 2022Cyberspace, Wrk, Oo0 - 1 Launch of a new blockchain-based employee payment, rewards & benefits app with workplace safety and remote worker management using smart contracts. I work in close partnership with the CEO, CIO and COO as we've defined the strategy, raised funds, minted & launched a new cryptocurrency on 5 exchanges, built IoS and Android apps for employees who are now beta-testing it in US companies. BlockWRK, an Ethereum ERC-20 based token, is invisible to end users who can redeem earned crypto for performing workplace performance, safety and personal health goals via a BlockWRK Visa card... Or they can keep their earnings in crypto and save or trade it. But it allows managers to reward employees for all of the small things they do daily to improve productivity, reduce safety risks and absenteeism by using smart contracts to reward daily small behaviors that add up to make a big difference.My role - Product UX, Marketing and Growth strategy and management, brand experience. See more about the token at: https://blockwrk.io/ - or see more about how it helps employers at: https://blockwrk.com/ -
Chief Marketing Officer - Head Of Product (Fractional)Vino Vault, Llc Sep 2020 - Mar 2022Los Angeles, Ca, Us0 - 1 Launch of a new wine storage brand to consolidate the wine storage industry worldwide and provide new technology solutions to make collection management effortless. (a private-equity backed M&A roll-up).My role has been working with the executive team to help raise initial funds, define the brand positioning, messaging, go-to-market strategies, digital product strategies and product roadmap, brand experience and form and lead a new product team - including sourcing, hiring and managing a globally-dispersed engineering team to produce VV's first apps, and oversee all marketing, PR communications and acquisition integration communications, CRM and sales pipeline creation, PPC & SEO marketing setup through our first 6 storage business acquisitions. The business has grown from 0 locations and 5 employees to 6 locations and 20 employees (as well as PR agency, outsourced engineering team, PPC/SEO agency and sales service reps) in 10 months.See https://vinovaultwine.com/ for more info. -
Chief Marketing Officer (Fractional)Exokinetics, Inc. Aug 2020 - Feb 2022West Chester, Pa, UsCreated the launch strategy, brand positioning and product launch plan for the Zeen mobility device... See GoZeen.com for more information on this life-changing mobility product. Sourced and managed all marketing teams in 2 week marketing sprints to launch product, rapidly test channels and markets to determine product-market fit and begin traction growth marketing (teams included: PR, social media, video/content production; website/ecommerce; PPC/SEO growth, customer support/ops/CRM; influencer and content marketing). Created and managed all sales and marketing budgets, interfacing with CEO, board members and investors. Oversaw all marketing and brand activities as well as consumer testing, price testing, CPC and conversion optimization strategies. -
Co-Founder, Chief Product OfficerConcntric Apr 2019 - Nov 2020Greenbrae, Ca, UsAs co-founder of ConCntric, I partner with construction industry veteran executive Steve Dell'Orto (previously Clark Construction) to create new technology solutions that reduce risk and increase transparency and collaboration in the pre-construction phase of construction projects. We're redefining how construction is done by creating cloud-based collaborative dashboards and predictive analytics insights for an industry that is only now awakening to the productivity gains possible through advanced tech solutions.For interested investors, general contractors who would like to try the product or potential employees who are interested in revolutionizing the last multi-trillion dollar industry to transition to cloud-based data management, please reach out – and check out our site at www.ConCntric.io -
Chief Marketing OfficerIcobox Jun 2018 - Mar 2019ICOBox is the world's most experienced and most successful Blockchain Services Agency, providing technical, legal, and growth solutions for blockchain & cryptocurrency startups. We've helped over 80 blockchain startups raise more than $650 million in worldwide token sales and direct investments. See ICOBox.io for details.My role was to lead a talented and forward-thinking globally distributed marketing, social media/communications and creative team to help the next generation of blockchain startups raise funds and build new user bases to create the decentralized apps that will redistribute value to individual users worldwide... This included business analysis and go-to-market strategy creation for our clients, positioning and messaging strategy, SEO and content marketing for ourselves and numerous startup clients and product development to provide new products for the growing blockchain market.Additionally, led product definition and development and launch of new growth products for blockchain startups.(Please check out some of the linked articles below about blockchain).
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Vice President Marketing & Product ManagementParasail Health Mar 2016 - Jan 2018Led teams responsible for branding, marketing, messaging, PR, go-to-market plans, sales enablement, marketing automation, product management, user experience and design helping a fin-tech healthcare startup grow from initial investor pitch deck (0 customers, 0 partners, 0 products, $0 revenue) to +3000 providers using payment platform, ~40k unique monthly visitors, +$29M loan application volume, 6 consumer payment products launched, $18MM in VC funding and $400MM in lending capital commitments (in 15 months). PRODUCT: Partnered closely with VP Engineering to lead product strategy, roadmapping, development, MVP launch, agile testing and optimization/adaptation. Developed a hybrid waterfall-agile backlog ranking system to allow executive input/re-prioritization without impacting weekly sprint effectiveness of design and engineering teams. Oversaw design, product management and writing teams; user profile definition, use-case flowcharting, UX, messaging, design, user testing, research and optimizationsB2B MARKETING:Initially focused on B2B sales funnel definition and sales enablement through in-office marketing, Hubspot marketing automation, SEO/Content/PR driving lead generation to top-of-funnel landing pages for qualification and list building before hand-off to the business development and enterprise sales teams to engage and close practices, hospitals, payment vendors and affiliate partners. Channel tested webinars, paid search, affiliate marketing, PR, SEO, webinars, trade shows and other approaches eventually defining an optimal B2B lead gen approach focusing on enterprise sales support.DTC MARKETING:Channel tested to define/optimize best go-to-market approach (Facebook, Search, Retargeting, Affiliate, Content/SEO/PR, organic social, print and video platforms). Over 3 months traffic grew +700% MoM with 15x increases in first-time applications, lowering cost/acquisition (completed applications) from ~$90 to $2/conversion - for <$5k/mo
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Vice President Global Creative (Interim Head Of Brand Marketing)Leapfrog Aug 2013 - Mar 2016Emeryville, California, UsLed the departments and teams responsible for creating all brand and marketing consumer touch-points and marketing executions across all media worldwide (in-store, ecommerce, digital, traditional advertising, email, trade events, app stores and online retailers). OPERATIONS & MANAGEMENT:Reduced campaign costs by over 50% by implementing uniform product marketing positioning methodology, team and individual KPI metrics, team budget management systems, global asset management system, print production requirements, product-line global styleguides, pre-negotiated photography/video/commercial contracts, creative briefing and approval processes. Teams produced more product launches (>150/yr) and marketing campaigns (>500/yr) at lower cost, in less time and higher ROI, engagement, video completion rates and click-thru-rates – while improving employee satisfaction by 15% YoY.BRAND CREATIVE & MARKETING EFFECTIVENESS:Analyzed and pitched a masterbrand campaign strategy (vs promotional product approach), gaining support of CMO and marketing exec peers. In 1 year, LeapFrog jumped from #7 to #4 “most trusted kids brand” by moms in the target demos. Marketing ROI increased across all media: CTRs +8%, VCRs +12%, B2B sell-in to all 3 top retailers of new tablets, causing lead competitor to exit the market. -
Head Of Strategy & Creative, Agency Founder & CeoMatli Group May 2006 - Aug 2013Hollywood, California, UsLed a brand strategy, product design & marketing agency serving clients including Warner Bros., Disney, Safeway, Fox, Zynga, MGM, Lego, Iron Mountain, W Hotels, Allstate, EMI Music, Abercrombie & Fitch and others. The agency specialized in market and consumer research with proprietary go-to-market and positioning IP – and award-winning design. 200% YoY growth for the first 3 years, sustaining through the recession to a successful exit to another agency in 2013. HIGHLIGHTS INCLUDE:Repositioning and launching 5 new revenue streams for Capitol Studios, including products, new on-site client experience of the Capitol Tower and new online user experiences; product line definition, pitches, design, packaging/in-store, global styleguides and materials for licensed product launches for: FarmVille, Alvin & the Chipmunks (franchise), Lego (apparel) and Wizard of Oz; Abercrombie & Fitch’s first social media strategy, presence and app concepts; 200+ SKU better-for-you food brand design and launch for Safeway and Warner Bros. (Eating Right Kids), B2B sales funnel definition, messaging and support materials to scale Iron Mountain's Entertainment division globally, New driver personas and marketing strategy to help Hagerty Insurance grow... more on the website.We developed a proprietary methodology for identifying untapped brand equity and defining how to position for new market opportunities. Full P&L oversight; Created all work quality assurance systems, ideation and discovery processes, account management and creative procedures and hired all senior staff within the agency, assigning defined KPI's for performance and goal tracking with paired incentivization. Managed direct reports ranging from 6 to 30 at any given time depending on current project workload and complexity.(formerly Matli::Elliott Inc.) -
Creative Design Director, Global Consumer ProductsSesame Workshop 2004 - 2006New York, Ny, UsLED REBRAND and rollout of new brand image for all Sesame home entertainment products and brands worldwide. Developed packaging, in-store signage, marketing collateral, etc. based on analysis of competitors, market, consumer needs. New branding resulted in reversal of decade-long loss of marketshare with commitments to increase shelf space from key mass retailers.NEW BRAND LAUNCH:Sesame Beginnings (a new infant care product line). Developed all packaging, point of sale, in-store promo materials, presskits and marketing materials as well as global packaging styleguide and pitch kits to launch the brand. The product launch sold out of WalMart stores within 14 days and sustained growth in Japan and EMEA.B2B SALES ENABLEMENT:Mined data and created visual-driven, data-backed enterprise pitches to help sales team secure multi-year contracts for new licensees in new categories. Drove immediate new revenue and industry recognition for Sesame’s Healthy Habits for LIfe initiative, with single-meeting deals signed with Del Monte, Sunkist and others. Recognition of Sesame Workshop by the Licensing Industry Merchandisers Association for their Healthy Habits for Life initiative as the Co-brand of the Year. -
Design Manager, Live Action Properties & New Initiatives (Consumer Products)Warner Bros. Entertainment Group Of Companies 2002 - 2004Burbank, Ca, UsCollaborated with Design Director to rebrand the Harry Potter franchise in all consumer product categories worldwide, after underperformance of licensing programs for HP2 resulted in removal of previous brand team. Despite lower box office, Harry Potter 3 became the most lucrative licensed property in Warner Bros’ portfolio after a 1 year turnaround and remains one of the largest in Warner’s history.Directly managed rebrand of all packaging and in-store retail marketing materials for HP3 and HP4. Directed all talent photoshoots with Harry Potter cast for use in licensing. Designed new operations structures including workflow management, approvals, quality-control and asset distribution systems to support the Design Director’s budget and timeline mandates. Wrote brand guidelines and artwork usage parameters for worldwide distribution to licensees and marketers to protect the brand globally.Assisted Design Director in creation of product licensing styleguides, product designs, management of all internal and external resources, pitch presentations to film makers, executives, retailers and licensees. Assisted Design Director in management of all internal and external resources used in rebrand effort. Designed new product concepts to develop new revenue streams. Designed all initial retail merchandising concepts for consumer testing. Directed licensees on product designs. Liased with film production, internal artists and marketing/sales groups to manage project. Developed new business initiatives and product concepts for other properties (Dukes of Hazzard, Looney Toons, Chips, Gilligans Island, Wonder Woman, etc.) to seek licensing revenues, resulting in a company-wide initiative to mine vault properties for licensing development. -
Senior DesignerSaban Entertainment 2000 - 2001Worked directly with the Fox Kids Worldwide marketing group to create global marketing outreach initiatives to expand the brand’s footprint globally. Miscellaneous design work for Fox Family Channel and Saban Licensing creative teams. -
Senior Designer - Freelance (Misc Companies)Aquent 1998 - 2000Boston, Ma, UsOn-site senior designer placed at miscellaneous companies for various projects: Disney Consumer Products, Kaiser Permanente Medical Group, Northrup Grummon, Goldmine Software, Kalis & Savage Advertising, DMB&B Advertising, etc. -
Art DirectorWongdoody Advertising 1997 - 1998Seattle, Wa, UsIntern Art Director and then hired as Art Director, working in the Seattle office on campaigns for Alaska Airlines, Continental Savings Bank, NBA Sonics Basketball. Created ad concepts with writing partners, drafted and laid out ad concepts. Directed photoshoots, Designed ads for publication in print and outdoor media. Responsible for the new image/design for all NBA Sonics tickets, ads, game booklets, collateral for 97-98 season.
Dave Matli Skills
Creative Development
Packaging
Entertainment
Licensing
Marketing Strategy
Consumer Products
Retail
Ideation
Creative Direction
Brand Development
Art Direction
Advertising
Graphic Design
Promotions
New Media
Integrated Marketing
Adobe Creative Suite
Product Development
Digital Marketing
Digital Media
New Business Development
Online Marketing
Concept Development
Marketing Communications
Market Research
Product Marketing
Copywriting
Marketing
Strategy
Creative Strategy
Digital Strategy
Corporate Branding
Interactive Marketing
B2b
Relationship Marketing
Positioning
Customer Insight
Business Development
Business To Business
Packaging Design
Management
Dave Matli Education Details
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Artcenter College Of DesignAdvertising -
Vistage - Key Executive & Ceo ProgramCeo & Key Executive Leadership
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Ventura CollegeCommunication And Media Studies
Frequently Asked Questions about Dave Matli
What company does Dave Matli work for?
Dave Matli works for Dashlx
What is Dave Matli's role at the current company?
Dave Matli's current role is Chief Marketing Officer (fractional).
What is Dave Matli's email address?
Dave Matli's email address is da****@****ail.com
What is Dave Matli's direct phone number?
Dave Matli's direct phone number is +132338*****
What schools did Dave Matli attend?
Dave Matli attended Artcenter College Of Design, Vistage - Key Executive & Ceo Program, Ventura College.
What skills is Dave Matli known for?
Dave Matli has skills like Creative Development, Packaging, Entertainment, Licensing, Marketing Strategy, Consumer Products, Retail, Ideation, Creative Direction, Brand Development, Art Direction, Advertising.
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