Dave Mclean Email & Phone Number

Toronto, On, Ca

Vaughan, Ontario, Ca

Reporting directly to the CMO, accountable for the evolution of digital channels and digital marketing capabilities.

Toronto, On, Ca

Reporting directly to the SVP of Data & Technology, accountable for the Business Relationship Management (BRM) practice.- Initiated the BRM practice, establishing a common methodology including principles, processes, technologies, and behaviours to drive true business innovation and strategy.

Toronto, On, Ca

Reporting directly to the EVP of Digital & Innovation, accountable for the digital strategy development, web/mobile product roadmapping, release planning/execution, and overall digital business results.- Product lead on the launch of the LiVE by CF mobile app across iOS and Android platforms, created to reduce friction in the physical shopping experience, and to re-think how consumers engage with CF while in one of its 18 premier shopping centres. [Result: The ability to digitally engage with – and influence – hundreds of millions of visits to CF shopping centres annually.]- Product lead on the redesign/replatform of core CF websites, in particular the corporate site (cadillacfairview.com) as well as the consumer-facing site (cfshops.com). [Result: A more mobile-friendly and modern representation of the CF brand and a more effective acquisition channel for the LiVE by CF mobile app.]- Product lead on the underlying technologies to enable these digital experiences, including the data and analytics platform, customer data platform, and content management system.

Toronto, Ontario, Ca

Reporting directly to the VP of Operations & Partnerships, accountable for digital strategy development, web/mobile product roadmapping, release planning/execution, and overall digital business results.- Led the product launch of the SCENE mobile app across iOS and Android platforms. [Result: The public launch of a 4.5+ star rated app that gave SCENE an entirely new channel to engage its members.]- Led the product launch of the SCENE.ca web re-platform and re-brand. [Result: Dramatic cost savings from bringing web content management capabilities in-house (confidential).]- Led the product launch of mobile wallet capabilities for partner coupons. [Result: Increase in the redemption rate of partner bonus offers at partner restaurants (confidential).]- Accountable for reporting on the digital business on a monthly basis and deriving insights from member behaviour across digital channels.

Toronto, Ontario, Ca

Reporting directly to the VP of Online Operations, accountable for mobile strategy development, product roadmapping, release planning/execution, and overall business results.- Co-founder of Reco, an Indigo-funded mobile platform built to disrupt the world of book discovery.- Led the product launch of the Indigo Mobile App across both iOS and Android platforms. [Result: The public launch of a 5-Star rated best-in-class retail – and omnichannel – app that successfully leveraged mCommerce and digital loyalty capabilities.] - Accountable for driving the mobile business – downloads, engagement, and revenue.- Successfully delivered mobile enhancements throughout the year and spearheaded mobile contests/marketing initiatives in order to drive business results. [Result: Double-digit YoY mobile revenue increases (confidential).]

Toronto, Ontario, Ca

Reporting directly to the VP of IT, accountable for driving product innovation by exploring new eCommerce/social/mobile growth opportunities.- Spearheaded the Indigo innovation movement in IT, exploring new eCommerce/social/mobile business models and opportunities. [Result: The creation of an Indigo innovations lab, from whichseveral new eCommerce opportunities were explored.]- Pitched 4-6 'big ideas' to the senior management team, working directly with the CEO to understand and articulate customer needs.

Toronto, Ontario, Ca

Reporting directly to the VP of IT, accountable for bridging the technology and business teams to ensure the delivery of the right business value, while driving online innovation and creating a highly engaged team in the process.- Championed Indigo’s IT transition from waterfall to agile software development methodologies. [Result: The first agile project, Indigo Mobile (m.indigo.ca), experienced a 30% faster time to market than had it been done under a waterfall framework.]- Led a pilot of a new on-site search engine for Indigo.ca, based on the analysis of voice of the customer feedback. [Result: A 17% increase in site conversion rate over the course of the pilot and generating annualized site revenue increases in the millions of dollars (confidential).]- Coached and mentored a team of Business Analysts to successfully deliver online holiday releases. [Result: Unprecedented eCommerce sales results over consecutive holiday seasons (confidential).]- Championed Indigo.ca’s social integration, finding a suitable vendor and then ensuring the user experience was optimized for social sharing. [Result: Social sharing on Indigo.ca increased 48% YoY and social-referred traffic increased over 1,200% YoY.]- Spearheaded the development of IndigoIdeas.ca, Indigo’s innovation management solution, as a forum for customers to share and vote on ideas that they have to make Indigo better. [Result: Thousands of ideas submitted and actioned on by Indigo, and an engaged and vibrant community for customers to collaborate.]

Reporting directly to the VP of Operations, accountable for the evolution of Workopolis.com.- Created the "Workopolis 3.0" product strategy, sold it to the board of directors/senior management team (and the rest of the organization thereafter), and created a sense of urgency throughout the organization that prompted the Technology team to adopt agile development methodologies in late 2010.- A key member of the leadership team formed to ease the transition from waterfall to agile.

Reporting directly to the VP of Marketing, accountable for the evolution of Workopolis.com.- Led the "Workopolis 2.0"​ product strategy for the redesign of Workopolis.com and with the team created 22 project charters over the course of a month (6 of which were completed by myself) to articulate this vision, which successfully launched in May 2010 to coincide with the Workopolis public brand re-launch.- Overall business leader of the Workopolis.com site redesign initiative, ensuring that the Product/Technology/PMO teams remained on track to deliver the agreed-upon scope successfully. [Result: A cleaner and simpler site look-and-feel consistent with the new brand standards of the public launch. Both the overall site experience satisfaction and task completion increased 15%.]- Led the product launch of the Employer Brand Optimizer, the vision of our newly-appointed President and Chief Brand Officer, by working with a third party vendor to translate a high-level strategic vision into an intuitive and engaging employer experience. [Result: Brought a new product to market that exceeded all of our President’s expectations and met business objectives (confidential), not to mention garnered international interest.]- Oversaw the overall objective/direction/messaging of the Workopolis social media initiatives (YouTube channel and Twitter feeds) as well as the creation of a Workopolis mobile site. [Result: Three 'firsts'​ in Canada for a career site – the "first job site to be on YouTube, Twitter, and have a mobile site".]

Reporting directly to the VP of Product Management, accountable for the evolution of Workopolis.com from a job seeker’s perspective.- Introduced the Product Management function to Workopolis, educating key internal stakeholders of its value and defining new processes to support its success.- Created a strategy to change the way a job seeker searches for jobs, through a refocused home page, a new job posting hierarchy, and a revamped job search engine.- Led the development of a beta version of a new job search engine with an external developer, using Google (and other best practices) to determine the right relevancy "mix"​. [Result: A 40% increase in job clickthroughs from the search results page, based on the new "best match" search algorithm. The beta has since been fully rolled-out to all users.]

Toronto, Ontario, Ca

Reporting directly to the VP of eChannels, the strategic opinion leader for the Internet Channel and owner of the long-term direction for CIBC Online Banking and CIBC.com.- Led and developed the Internet Channel 3-year roadmap, founded on the concept of customer advocacy (doing what's right for the customer, not just the bottom line). [Result: Gained organizational consensus and commitment as well as employee support for the overall direction.]- Led and developed the Web 2.0/social media strategy and tactical roadmap [Result: Buy-in of the strategy from the Customer Marketing department].- Internet lead on a CIBC.com cross-channel sales lead referral initiative ('Call-me-later' feature) driving mortgage online prospects into the contact centre. [Result: ROI of 2,150%.]

Toronto, Ontario, Ca

Investigator of online business opportunities to increase sales and customer satisfaction, with one foot in project delivery and the other relied on for strategic input.- Developed the CIBC.com sales strategy, prioritizing opportunities and outlining tactical ways to increase the overall sales effectiveness of the site (site as a sales funnel concept, guided navigation, page redesigns, search results, etc.). [Result: Reallocation of Internet Channel resources to deliver the strategy.]- Led the development of a cross-channel service request/product application status tracking solution, giving Online Banking customers the ability to check the status of a submitted request. [Result: A cost savings of approximately $100,000/year.]

Toronto, Ontario, Ca

A master in project initiation, translating the business needs of the project into technology asks, and the longer-term evolution of those products.- Created a financial model to determine which service calls should be migrated online, based on the analysis of call centre volumes and the voice of the customer feedback, in order to write the business requirements for a reusable service request application. [Result: Four service requests launched, a cost-efficient platform for future service request additions, and a cost savings of approximately $300,000/year.]- Interviewed 35 senior-level managers throughout the bank on the topic of secure messaging/alerting. [Result: Identified 40 sales/service opportunities and quantified 14 of those opportunities to form the business case for a secure messaging/alerting solution in Online Banking.]- Researched and developed an 80-page product roadmap for the introduction of a secure messaging/alerting solution in Online Banking. [Result: Convinced senior management of the benefits of the feature and used as the basis for release planning.]