Media strategist of eight e-commerce product lines. Executed marketing activation and field marketing activities. Launched and directed the company's social media sales and branding initiatives, including the integration of corporate branding and influencer marketing. Planned and executed highly targeted social media campaigns focused on key customer segments. Leveraged customer data to build a consumer profile for future marketing and sales initiatives. Negotiated cross-promotional partnerships with retailers such as Williams Sonoma retail stores and williamssonoma.com. Managed customer engagements and online reputation management. Directed the creation of collateral materials, point-of-purchase cards, brochures, and paid social media advertising.

Content creation for the largest organization of its kind. Responsible for media planning, purchasing, and campaign execution across multiple platforms, including radio, broadcast television, cable, and OTT (streaming). Directed affiliate relations and individual underwriting and sponsorship initiatives with 600+ radio and television partners. Writer for 2,500+ pieces of daily web content. Directed creative team in the design of television ads, web display ads, and radio commercials. Negotiated media buys to generate maximum reach and frequency , while securing added value components to enhance campaigns. --Leveraged Search and Social Media spend to target desired segmented demographic and psychographic groups.-Launched the organization’s first ever event marketing initiative, featuring an onsite event/experiential ecosystem, onsite signage and displays, co-branded direct marketing pieces, promotional items and apparel design and production-Communicated with internal stakeholders to gather requirements and translate into content needsMedia relations liaison between executive leadership and broadcast networks

Marketing and media supervisor for a health & wellness startup. Brand architect and creative director for all digital and print content, including web copy, blogs, video production, mobile applications, and print pieces. Managed team of designers and creative contributors to create high-performance marketing campaigns. Drove consumer engagement with on-brand creative support. Created perfect user experiences to help cement consumer loyalty. Directed e-mail marketing and loyalty campaigns. Reimagined and recreated their website, including a rewriting of 100% of their web copy as well as a total replacement of all images and iconography. Provided creative direction for the rebrand and expansion of the company.

Media strategist of four e-commerce product lines. Executed marketing activation and field marketing activities. Launched and directed the company's social media sales and branding initiatives, including the integration of corporate branding and influencer marketing. Planned and executed highly targeted social media campaigns focused on key customer segments. Leveraged customer data to build a consumer profile for future marketing and sales initiatives. Negotiated cross-promotional partnerships with retailers such as Williams Sonoma retail stores and williamssonoma.com. Managed customer engagements and online reputation management. Directed the creation of collateral materials, point-of-purchase cards, brochures, and paid social media advertising.

Created and executed high-performance marketing strategies. Drove consumer engagement with on-brand creative support. Created perfect user experiences that help cement consumer loyalty. Marketing toolbox includes digital assets such as websites, web content, copywriting, blogging, band social media campaigns, as well as traditional marketing such as broadcast and print. Showcased client brands through relevant and impactful messaging, while protecting brand standards. Planned and rolled out market plans including sponsorship and event strategies to support paid advertising campaigns. Created both paid and free geotargeted social media campaigns to grow the digital audience. Clientele included law & legal, healthcare, health & wellness, real estate, home builders, early education, restaurant, food and beverage, and consumer services. Extensive writing in print publications, including magazines, newspaper, annual reports, and collateral pieces.Client results: -Creation of a CMS-based client retention campaign resulting in $54,000 of recovered revenue -Establishing top-tier presence for a retail brand on Amazon.com-Client penetration into one of the largest specialty gourmet/kitchen furnishings companies

Marketing Director and copywriter for the world's most interactive social media app in a startup environment. Helped clients take corporate-customer engagement to a new level, allowing their customers to jump in, speak up, and be heard. Planned in-app ad placement strategy. Directed the creation of marketing campaigns designed to promote consumer and corporate mobile app usage. Directed the gaming experience and app development with offshore designers. Secured cross-promotional partnerships to increase downloads while enhancing the user-consumer experience.Writer of all marketing content, including web copy, digital ad copy, social media, and e-marketing campaigns-Authored FAQs, “how-to” training content, and contesting legal rules-Created marketing and promotional decks for B2B presentations-Negotiated cross-promotional partnerships with professional sports franchises, political organizations, -YouTube personalities, and radio stations

Ghost writer for the world's premier matchmaking service for online dating. Learned and captured each client's online "voice" and generated hundreds of real-world connections, dates, and relationships.Managed and coordinated multiple projects while ensuring timely completion.-Met deadlines while maintaining high-quality deliverables-Represented the company as the subject of radio interviews-Managed multiple writing assignments simultaneously while adhering to tight deadlines-Revised and proofread existing content for quality

Created and sold ROI-based marketing strategies across the Northeastern U.S. and Canada. Product suite included direct mail products, magazines, newsletters, social media, mobile applications, online components, content management systems, and client relationship management tools. Prospecting col leads and converted them to contracted long-term clients.⋅Contributing feature writer for consumer marketing publications.⋅Collaborated with departmental leaders to establish organizational goals, strategic plans and objectives

Sales trainer for 73 advertising account executives across eight training modules. Wrote five training modules covering the best practices of prospecting, cold calling, interviewing, presenting, and closing. Combined classroom-style presentations with small group discussions to teach and discuss selling strategy and tactics. Joined each seller during live prospecting calls and subsequent "four-legged sales calls." Supported new account executives through on-boarding and mentoring. Managed the recruitment and hiring of new sales employees, conducting resume reviews, phone interviews, in-person interviews, and professional profile tests. Reduced employee turnover by more than 50%. Wrote and secured a state-sponsored grant to underwrite the training program. Collaborated with key stakeholders including sales managers and market President to ensure corporate growth goals were being met. Invited to serve as a guest presenter of Solutions-Based Selling at Clear Channel University.

Consultative media sales of marketing products, including broadcast, print, in-store, direct response, consumer redemption, web, experiential, and events. Specialized in building innovative integrated marketing experiences for retail, automotive, professional services, food/beverage, and grocery. Leveraged third-party sponsorships to boost impressions, share hard costs, and enhance overall promotional program value. Created high-profile brand activations for Starbucks, Mercedes-Benz, and Beringer Wines. Helped direct strategy and budget allocation for multimedia campaigns.-Collaborated with creative agencies on developing video content that resonates with target audiences-Coordinated with internal teams including marketing, design, product development, sales, and customer service to ensure successful execution of projects