Dave Miller Email & Phone Number

Los Angeles, CA, US

Bromley, Kent, GB

• Splash Damage is a wholly-owned subsidiary of Tencent Games.
• Built and manage a publishing team with global responsibility over Brand Management, Corporate and Product Communications, Creative Services, Marketing, User Acquisition, Publicity, Influencer Management, Social Media.
• Publishing responsibility for Project: Astrid, a bold new take on the survival genre in partnership with creators Sacriel and shroud, Transformers: Reactivate, and Wardogs, an all-out warfare 100 person PvP shooter.
• Partner with VP of Business Development to pitch and manage Microsoft, PlayStation and Nintendo partnerships
• Manage licensee relationship to ensure integrated promotions and support for licensed games from the IP holder
• Work directly with studio heads to guide games in development through greenlight phases and gates

Malibu & Corte Madera, CA, US

• Telltale is the leading developer and publisher of narrative-based videogames on PC, console and mobile
• Manage global publishing for Telltale Games through the white label arrangement with Splash Damage
• Helped secure Series A and B fundraising rounds to stand up the new company
• Negotiated licensing deals with IP holders
• Optimize the Telltale catalog business to maximize recurring revenue from legacy games
• Manage social media and community activities to drive engagement

• Athlon Games, Inc., was a publishing division of Leyou Technologies and was acquired by Tencent Holdings. We developed and globally publish free-to-play games for consoles and PC, along with white-label premium.
• Established the company and responsible for building and managing a global team to handle the development, launch and ongoing management of a portfolio of AAA free-to-play games as services
• Responsible for business development and licensing negotiations, global publishing, IP relationships, first party partnerships, brand management, campaign development, global communications, human resources and finance
• Worked closely with LCG to evaluate and sign the deal to acquire the assets of the company formerly known as Telltale Games and secured global publishing rights
• Responsible for managing the Hasbro license and relationship supporting our development and publishing of the Transformers F2P game
• Manage the relationships between our teams in Beijing and Shanghai, and the western development teams to ensure games are built to appeal to western audiences

Carlsbad, California, US

• Recruited to lead a team responsible for all brand, marketing, and the entertainment and videogame platform development for national venue-based mobile gaming publisher
• Developed entertainment vision and plan for the business, including tablet, mobile and venue screen strategies
• Built and trained a new marketing team, including brand management, social media and community, publicity, email marketing, user acquisition, B2C and B2B demand generation, event management and creative services teams
• Responsible for game development and acquisition, including in-house design & content team, and 3rd party-developed games and licensed products for our 9 million registered players and 3,000 venues, including direct.
• Redesigned entire platform UX/UI and social engagement features to engage millennials and groups of players together, leveraging platform capabilities and augmented and virtual reality
• Managed partnerships with motion picture and television IP owners, and 3rd party promotional agencies and clients

Burbank, CA, US

• Jan 2010 - Oct 2014Responsible for global brand management of the immersive worlds videogame portfolio
• Developed and managed the global brand, social and community teams responsible for franchises on next gen console, PC (premium & F2P), and mobile platforms on Middle-earth: Shadow of Mordor, Mad Max, Bastion, The.
• Drove marketing campaign for Middle-earth: Shadow of Mordor, the most successful new IP launch in WBIE’s history
• Full P&L ownership with responsibility for delivering to global net contribution targets
• Responsible for mobile standalone and ecosystem products, including Kingdoms of Middle-earth (top 15 grossing iOS app in its first year of release)
• Managed relationship with development teams to build the product and portfolio strategy

Burbank, CA, US

• Oct 2014 - May 2016Responsible for global digital marketing for $ 2B video game division of Warner Bros. (#1 publisher H1 2015)
• Owned digital P&L for post-launch core game portfolio revenue
• Developed and manage a global team responsible for all social, community and digital revenue generation on the entire portfolio, including Batman: Arkham Knight and Mortal Kombat X, across Microsoft Xbox and Sony.
• Responsible for post-launch core game portfolio content strategies and pricing, including DLC/add-ons, Season Passes, digital skus and recurring monetization plans for core franchises
• Directed social strategies and platform adoption to engage existing communities and build awareness among potential converts, including 1st party and retail social networks, live streaming and esports
• Managed divisional CRM programs and WBPlay brand, working across multiple WB companies

Southam, Warwickshire, GB

• Responsible for all brand management, consumer and trade marketing, and publicity teams in North America for one of the world’s fastest growing videogame publishers
• Managed all U.S. marketing plans and budgets, publicity agency and creative and media agencies
• Built relationships with product development teams to ensure product feature set, timing and budget is competitive in the market and genre and delivers to global P&L commitments
• Developed metrics programs to evaluate and measure awareness and purchase interest versus benchmarks and competitive releases; drove adoption of social networking initiatives
• Launched DiRT 2 and Operation Flashpoint: Dragon Rising, the two most successful U.S. releases in the company’s history

Agoura Hills, CA, US

• Led global brand management team responsible for the racing and action/driving portfolio, generating $ 200 million in annual revenue
• Directed team responsible for racing and action/driving franchises, from greenlight through launch and lifecycle management, with full responsibility for U.S. P&L and long-term plan
• Managed THQ’s two most profitable owned IP’s, Juiced and MX vs. ATV, with global marketing budgets up to $ 12 million
• Grew the industry’s #1 off-road racing brand and THQ’s most successful owned IP, MX vs ATV (over 7.5mm units) by 18% in topline revenue and profits by 23% in latest release
• Developed new greenlight process with business development and senior management to ensure brand assurance, worldwide publishing approval, and set target fiscal hurdle rates
• Evaluated, forecasted and signed new internally- developed intellectual property and acquired publishing opportunities, including the Ultimate Fighting Championship (UFC)

Philadelphia, PA, US

• Lead the team responsible for North American strategic marketing efforts for theatrical event film franchises and high-profile catalog releases on DVD (Van Helsing, The Chronicles of Riddick, The Cat in the Hat, The.
• Lead brand marketing team responsible for development of marketing plans and implementation in all functional areas, including packaging, content development, publicity, retail marketing, media, promotions and trade.
• Spearheaded partnerships with SyFy Channel, USA Networks, VU Games, Marvel Entertainment, and various publishers and consumer products manufacturers to develop integrated programs
• Launched Universal’s TV on DVD initiative with Battlestar Galactica (’78) in conjunction with Vivendi Games and the SciFi channel, generating $ 24 million in revenue on a dormant brandMarketing Consultant (9/01-5/02)

• Developed strategic positioning and marketing collateral to launch large-scale interactive webcast technology, premiering with the Sony Pictures/Kids’ WB! Max Steel animated series
• Developed complex revenue models and proposals for major accounts and channel partners
• Managed in-house and external creative and PR services groups to create corporate website, marketing collateral, and co-branded online initiatives for affiliated partners

Beverly Hills, CA., US

• Managed sell-through marketing efforts for all DVD releases and select VHS branded lines, generating over $ 100 million in annual revenue
• Launched the MGM DVD product line, with complete P&L ownership for all DVD releases
• Developed strategic positioning, pricing and communication strategies, and complete marketing plans for the world’s largest home entertainment library

Burbank, CA, US

• Core member of team that successfully defined, developed and launched the DVD format into the home video marketplace in March 1997
• Managed cross-functional team of engineering, operations, creative and technical staff Developed DVD packaging design standards that were subsequently adopted industry wide
• Directed R&D group to advance DVD format’s capabilities in accordance with marketing goals
• Proposed, sourced and produced all added-value content for DVD releases and managed integration of content and new technical features into the product line

Mba, Marketing

Bs, International Management & Finance

Education record