Splash Damage is a wholly-owned subsidiary of Tencent Games.● Built and manage a publishing team with global responsibility over Brand Management, Corporate and Product Communications, Creative Services, Marketing, User Acquisition, Publicity, Influencer Management, Social Media, Community Management, Trademark Clearances and Renewals, 1st Party Relations, Platform Management● Publishing responsibility for Project: Astrid, a bold new take on the survival genre in partnership with creators Sacriel and shroud, Transformers: Reactivate, and Wardogs, an all-out warfare 100 person PvP shooter developed by our subsidiary studio, Bulkhead● Partner with VP of Business Development to pitch and manage Microsoft, PlayStation and Nintendo partnerships● Manage licensee relationship to ensure integrated promotions and support for licensed games from the IP holder● Work directly with studio heads to guide games in development through greenlight phases and gates● Pitch new projects directly to senior Tencent IEGG execs and collaborate with Tencent local publishing teams on executional marketing plans

Telltale is the leading developer and publisher of narrative-based videogames on PC, console and mobile● Manage global publishing for Telltale Games through the white label arrangement with Splash Damage● Helped secure Series A and B fundraising rounds to stand up the new company● Negotiated licensing deals with IP holders● Optimize the Telltale catalog business to maximize recurring revenue from legacy games● Manage social media and community activities to drive engagement

Athlon Games, Inc., was a publishing division of Leyou Technologies and was acquired by Tencent Holdings. We developed and globally publish free-to-play games for consoles and PC, along with white-label premium publishing for Telltale Games. The company was merged into Splash Damage, Ltd. following the acquisition by Tencent.● Established the company and responsible for building and managing a global team to handle the development, launch and ongoing management of a portfolio of AAA free-to-play games as services● Responsible for business development and licensing negotiations, global publishing, IP relationships, first party partnerships, brand management, campaign development, global communications, human resources and finance● Worked closely with LCG to evaluate and sign the deal to acquire the assets of the company formerly known as Telltale Games and secured global publishing rights● Responsible for managing the Hasbro license and relationship supporting our development and publishing of the Transformers F2P game ● Manage the relationships between our teams in Beijing and Shanghai, and the western development teams to ensure games are built to appeal to western audiences● Signed The Lord of the the Rings license for a free to play MMO; negotiated deal with Amazon to co-develop and co-publish the game globally

Recruited to lead a team responsible for all brand, marketing, and the entertainment and videogame platform development for national venue-based mobile gaming publisher● Developed entertainment vision and plan for the business, including tablet, mobile and venue screen strategies● Built and trained a new marketing team, including brand management, social media and community, publicity, email marketing, user acquisition, B2C and B2B demand generation, event management and creative services teams● Responsible for game development and acquisition, including in-house design & content team, and 3rd party-developed games and licensed products for our 9 million registered players and 3,000 venues, including direct and indirect monetization strategies● Redesigned entire platform UX/UI and social engagement features to engage millennials and groups of players together, leveraging platform capabilities and augmented and virtual reality ● Managed partnerships with motion picture and television IP owners, and 3rd party promotional agencies and clients

Jan 2010 - Oct 2014Responsible for global brand management of the immersive worlds videogame portfolio● Developed and managed the global brand, social and community teams responsible for franchises on next gen console, PC (premium & F2P), and mobile platforms on Middle-earth: Shadow of Mordor, Mad Max, Bastion, The Witcher, the Midway portfolio and Codemasters, plus unannounced IP● Drove marketing campaign for Middle-earth: Shadow of Mordor, the most successful new IP launch in WBIE’s history● Full P&L ownership with responsibility for delivering to global net contribution targets● Responsible for mobile standalone and ecosystem products, including Kingdoms of Middle-earth (top 15 grossing iOS app in its first year of release)● Managed relationship with development teams to build the product and portfolio strategy● Developed and managed long term plan and operating budget for product portfolio of $ 700+ million in worldwide net revenue with marketing budgets of $ 100+ million● Partnered with European regional marketing group to ensure all brand strategy and executional programs work on a global scale● Led cross-divisional WB brand integration for all Lord of the Rings/Hobbit franchise initiatives● Managed relationships with 1st parties, development teams and motion picture studio talent, as well as key third party partners, including Monolith, Kabam, Supergiant, CDProjekt Red and Codemasters

Oct 2014 - May 2016Responsible for global digital marketing for $ 2B video game division of Warner Bros. (#1 publisher H1 2015)● Owned digital P&L for post-launch core game portfolio revenue● Developed and manage a global team responsible for all social, community and digital revenue generation on the entire portfolio, including Batman: Arkham Knight and Mortal Kombat X, across Microsoft Xbox and Sony PlayStation videogame consoles, and the Steam PC platform● Responsible for post-launch core game portfolio content strategies and pricing, including DLC/add-ons, Season Passes, digital skus and recurring monetization plans for core franchises ● Directed social strategies and platform adoption to engage existing communities and build awareness among potential converts, including 1st party and retail social networks, live streaming and esports● Managed divisional CRM programs and WBPlay brand, working across multiple WB companies● Worked with development and consumer insights teams to drive design and implementation of post-launch content, engagement and communication tools in game● Managed development and implementation of mobile engagement programs to drive cross-ecosystem play between console and mobile product in core portfolio

Responsible for all brand management, consumer and trade marketing, and publicity teams in North America for one of the world’s fastest growing videogame publishers● Managed all U.S. marketing plans and budgets, publicity agency and creative and media agencies ● Built relationships with product development teams to ensure product feature set, timing and budget is competitive in the market and genre and delivers to global P&L commitments● Developed metrics programs to evaluate and measure awareness and purchase interest versus benchmarks and competitive releases; drove adoption of social networking initiatives● Launched DiRT 2 and Operation Flashpoint: Dragon Rising, the two most successful U.S. releases in the company’s history

Led global brand management team responsible for the racing and action/driving portfolio, generating $ 200 million in annual revenue● Directed team responsible for racing and action/driving franchises, from greenlight through launch and lifecycle management, with full responsibility for U.S. P&L and long-term plan● Managed THQ’s two most profitable owned IP’s, Juiced and MX vs. ATV, with global marketing budgets up to $ 12 million● Grew the industry’s #1 off-road racing brand and THQ’s most successful owned IP, MX vs ATV (over 7.5mm units) by 18% in topline revenue and profits by 23% in latest release● Developed new greenlight process with business development and senior management to ensure brand assurance, worldwide publishing approval, and set target fiscal hurdle rates● Evaluated, forecasted and signed new internally- developed intellectual property and acquired publishing opportunities, including the Ultimate Fighting Championship (UFC)● Managed internal and external development studios, research, development cost/quality/timing tradeoffs, and marketing budgets to deliver to growth targets on a rolling 3-year plan● Launched company’s in-game advertising efforts, generating almost $ 1 million in the first year● Worked with Human Resources to develop an MBA intern and graduate recruiting program

Lead the team responsible for North American strategic marketing efforts for theatrical event film franchises and high-profile catalog releases on DVD (Van Helsing, The Chronicles of Riddick, The Cat in the Hat, The Hulk, Back to the Future Trilogy), generating over $ 400 million in revenue● Lead brand marketing team responsible for development of marketing plans and implementation in all functional areas, including packaging, content development, publicity, retail marketing, media, promotions and trade programs, with budgets of up to $ 10 million● Spearheaded partnerships with SyFy Channel, USA Networks, VU Games, Marvel Entertainment, and various publishers and consumer products manufacturers to develop integrated programs● Launched Universal’s TV on DVD initiative with Battlestar Galactica (’78) in conjunction with Vivendi Games and the SciFi channel, generating $ 24 million in revenue on a dormant brandMarketing Consultant (9/01-5/02)

Developed strategic positioning and marketing collateral to launch large-scale interactive webcast technology, premiering with the Sony Pictures/Kids’ WB! Max Steel animated series● Developed complex revenue models and proposals for major accounts and channel partners ● Managed in-house and external creative and PR services groups to create corporate website, marketing collateral, and co-branded online initiatives for affiliated partners

Managed sell-through marketing efforts for all DVD releases and select VHS branded lines, generating over $ 100 million in annual revenue● Launched the MGM DVD product line, with complete P&L ownership for all DVD releases● Developed strategic positioning, pricing and communication strategies, and complete marketing plans for the world’s largest home entertainment library

Core member of team that successfully defined, developed and launched the DVD format into the home video marketplace in March 1997● Managed cross-functional team of engineering, operations, creative and technical staff Developed DVD packaging design standards that were subsequently adopted industry wide● Directed R&D group to advance DVD format’s capabilities in accordance with marketing goals● Proposed, sourced and produced all added-value content for DVD releases and managed integration of content and new technical features into the product line