Dave Miranda Email & Phone Number

Boston, Ma, Us

Lexington, Massachusetts

I help brands build or strengthen their presence in a wide variety of sectors including software and technology, healthcare, biopharma, consumer products, education, music and the arts, as well as professional services. Solutions include creative brand strategy and development, strategic communications, corporate identity systems, user experience and interface, and web site design and strategy. I oversee virtually every project from beginning to end, whether as a one-on-one consultant or with a team of talent selected for their expertise in a specific market or project type.Some of Vision's clients include Abiomed, American Meteorological Society, Berklee College of Music, Boston Public Library, Demandware, John Hancock Insurance, PerkinElmer, Plymouth Rock Assurance, SAP, Shields Medical Solutions, and Southern New Hampshire University.

Boston, Massachusetts, United States

I oversaw and developed all marketing and brand strategy for this EdTech startup, which is poised to disrupt K-12 education as we know it. I developed the positioning, messaging, and brand-building activations with the goal of increasing market share, fueling adoption and ensuring a uniform experience across channels. I also actively develop communication strategy and creative assets aimed at securing funding.

Concord, Ma

I led the strategy, creation and execution of all creative and brand marketing initiatives across all channels and platforms for Story+Structure clients. I directed and oversaw the creative team in the development of all brand marketing assets, including branding strategy and tactics, social media and mobile activations, videos, interactive experiences, website design, and cross-platform advertising. I was also responsible for creating and maintaining Story+Structure’s brand standards across all channels and platforms. I provided leadership and motivation, and conveyed the vision and values of the S+S brand to the creative and marketing teams.

Boston, Massachusetts

As Creative Director, I shaped the creative and strategic vision of the creative team, developed new business pitches, as well as guided department growth and development. This included leading and managing global cross-platform branding and advertising campaigns, budgets, and department productivity. I oversaw a team of associate creative directors, art directors, designers, copywriters, videographers, and producers from the home office in Boston as well as teams in London and Hong Kong.Global client accounts I led included Allstate Insurance, Fairchild Semiconductor, Glidden Paint, Huawei, IBM, Kaiser Permanente, Olympic Paint, The Page Family Foundation (Google), Pittsburgh Steelers, and the Project Management Institute.

University College Marketing And Communications

As Senior Director of Creative Services, I shaped the comprehensive creative strategy for Southern New Hampshire University’s University College. University College is the 3,000-student, on-campus division of SNHU that recruits undergraduate, transfer and international students. Components of this strategy include the execution of branding campaigns and marketing communications as well as the development of University College’s messaging platform.

Served as a brand strategy and marketing advisor to senior School of Business students as they developed a business plan and brought to market Munchiez, a student-run, working food truck and catering business. I visited the class weekly throughout their senior year as they developed their business plan and was also called in as-needed whenever the students where confronted with unique business challenges that required immediate action. Once the business launched, I also advised the students on marketing and advertising strategies and tactics.The initiative was part of the SNHU School of Business Team-based Experiential Academic Model (T.E.A.M.), an evolving entrepreneurial philosophy and learning method that utilizes a just-in-time coaching model designed to help learners master business competencies needed for success in the field.

Boston, Massachusetts

As a partner and chief creative officer, I was responsible for the overall marketing and brand strategy of this user experience and software development firm as well as leading the creative and project management teams on all client projects. Initiatives include strategic communications, user experience design, graphic design, and app development. I also played a key role in the product development of Caramel, a mobile recruiting app developed for higher education but later adapted for other markets.Some of the clients I worked with at S+S included Berklee College of Music, Boston Symphony Orchestra, Boston University, Brandeis University, Embry-Riddle Worldwide University, Fenway Health Institute, Office of Head Start, and UMass Boston.

While at Benes, the agency had been in business over 25 years and had a staff of approximately 20. The firm had clients in a wide array of markets including financial services, biopharma, life sciences, manufacturing, technology, retail, as well as higher education and not-for-profit. Some of the accounts I had led included PerkinElmer, Textron, Northeastern University, FleetBoston Financial, New Balance, Siemens, Simmons College, Lesley University, Fidelity Investments, and Vertex Pharmaceuticals.

During my time in Berklee’s Office of Communications, first as Art Director, then as Assistant Director of Communications, I transformed what was basically a three-person design services shop into a full-fledged marketing and communications team. I developed and implemented a visual identity for virtually all printed and digital recruitment and marketing communications, which established a unified visual identity for the first time in Berklee’s then 45-year history.