Experienced marketing & technology professional with expertise in developing and executing strategic marketing programs, building exceptional teams, and driving ROI. 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐬𝐭 | 𝐓𝐞𝐜𝐡𝐧𝐨𝐥𝐨𝐠𝐲 𝐀𝐝𝐯𝐨𝐜𝐚𝐭𝐞Email: dave.morse@gmail.com Past results include 705% return on ad spend, 90% increase in lead generation, $1.2M gross sales in 9 months, 67% boost in organic search traffic and a 448% rise in online testimonials. Have led a team of 10 and controlled $6.1MM budget.𝐂𝐨𝐫𝐞 𝐜𝐨𝐦𝐩𝐞𝐭𝐞𝐧𝐜𝐢𝐞𝐬:• Strategic planning and execution• Copywriting and communications• Owned media—content marketing, websites• Paid media—display, PPC, social, retargeting, native• Content management systems• Inbound marketing—SEO, social, content• Email marketing, list building• CRM, marketing automation• Digital transformation• Marketing analytics/reporting—website, ad, social, content, email• A/B, multivariate testing• Agency/vendor relations• Budget management• Account-Based Marketing (ABM)• Database Marketing• Fiscal Management• Omni-Channel Marketing• Brand Marketing• Creative Ideation• Written Communication• Consultative Selling𝐀𝐜𝐜𝐨𝐦𝐩𝐥𝐢𝐬𝐡𝐦𝐞𝐧𝐭 𝐡𝐢𝐠𝐡𝐥𝐢𝐠𝐡𝐭𝐬:✔ Drove 1,000+ sales qualified leads (SQLs) across North America, EMEA and APAC amounting to $1,400,000+ in closed/won business on budget of $210,000, a 705% return on ad spend (ROAS).✔ Led company’s first successful content marketing program for the Delta brand entitled “Inspired Living” (www.deltafaucet.com/inspiredliving), integrating owned and paid media to increase website referral traffic by 246% from Facebook, 1,406% from Twitter, and 797% from Pinterest.✔ Established the marketing team as a profit center (vs. cost center) by accurately tagging/tracking leads and attributing over $1.2M in closed/won business in 9-month timeframe
Listed skills include Email Marketing, Integrated Marketing, Social Media Marketing, Seo, and 41 others.