Leading the Knauf Insulation North America digital innovation portfolio, incubating a pipeline of projects focused on enhancing the customer experience with new digital products and services, and accelerating the advancement of innovations through market pilots and the commercialization process.

Charged with the creation of the entire marketing function within the company, and leading all activities related to managing the brand, driving awareness, and generating demand. Responsible for the development of annual marketing plan and budget management. This was a newly created position.Defined and implemented a new customer acquisition process, in collaboration with enterprise sales.✴ Successfully executed a lead generation campaign – combining paid and owned media – to drive a 394% increase in leads.

Positioned within the Customer Experience (CX) group and responsible for leading the company to become proficient in the technology solutions delivered as part of a larger digital transformation initiative. This was a newly created position as a result of the rapid growth Belden is experiencing based on an organizational commitment to its digital transformation.✴ Co-led large website redesign and re-architecture project to consolidate three (3) global sites. Worked with Rightpoint (digital transformation agency) to complete wireframes, design, site taxonomy and technical infrastructure setup for new global www.belden.com using Sitecore and Coveo.✴ Spearheaded new Account-Based Marketing (ABM) initiative with a sales team dedicated to large global accounts such as Disney, GE, and Verizon. Defined business case to acquire Terminus ABM platform, as well as components such as program objectives, strategies and success metrics around increased engagement, MQLs, and SALs.✴ Developed subject-matter expertise library of templates, standard work and guidance for outbound marketing priorities & tactics including SEO/SEM execution, email, and marketing automation.

Co-led demand generation programs for the flow cytometry business unit, a top revenue generator for the life sciences division. Collaborated with commercial marketing to develop and execute digital campaigns/programs with revenue attribution.✴ Leveraged Google Ads and Bing Ads, targeting researchers, throughout the pre-sales funnel to achieve 1,000+ sales qualified leads (SQLs) across North America, EMEA and APAC amounting to $1,400,000+ in closed/won business on budget of $210,000, a 705% return on ad spend (ROAS).✴ Led initiatives to discover and “trystorm” (experiment) new and innovative approaches to drive incremental revenue. Implemented Drift, real-time web chat, for the Genomics business unit that resulted in a 215% return on investment over just 50 days.

Responsible for leading a team comprised of brand, product, digital and analytics to develop and executive campaigns to drive new customer acquisition as well as boost customer retention through branding, advertising, content marketing, and sales enablement. Responsible for development of annual marketing calendar and budget management.✴ Led development and execution of content marketing program, designed to support objectives of promoting thought leadership within the industry as well as boosting awareness and lead generation— Achievement: Organic search traffic. Using BridgeEdge, our team analyzed over 100+ on-page opportunities to improve organic search traffic by 67%.✴ Led initiatives to grow the brand’s digital presence and drive engagement across digital channels, including corporate website, social media channels (Facebook, LinkedIn, Twitter) and email marketing. — Achievement: Customer testimonials. Launched a targeted campaign for customers to submit a Google Rating & Review about the company and saw a 448% rise in online testimonials. ✴ Partnered with Information Technology team to develop and grow lead management (acquisition, nurturing, scoring) capabilities within Salesforce.com CRM. — Achievement: Leveraged content marketing/thought leadership materials (e.g. “Three Finance Formulas Every Dealer Should Know”) and improved website user experience to boost inbound leads by 43%.✴ Championed the utilization of marketing analytic capabilities, designed to enable segment-focused, targeted marketing programs that drove client engagement and conversions.✴ Partnered with Sales and Business Development teams to develop and deploy sales enablement materials that strengthen client-facing personnel to grow awareness of and engagement for NextGear Capital products.

Promoted to serve as digital marketing leader for multiple in-house brands. Led a team of internal and external resources to define and execute campaigns leveraging a variety of digital tactics/tools. ✴ Integrated strategy—Help to lead the development and execution of interactive programs and campaigns that support sales, training, events, special promotions, channel partners, advertising (print, TV), public relations, and branding that drive product and brand awareness.✴ Content marketing—Lead content marketing program for the Delta brand, focused on fueling SEO and social media to drive awareness and industry thought leadership. Working to carefully integrate owned and paid media to increase earned media exposure (advocacy). — Achievement: Increased website referral traffic by 246% from Facebook, 1,406% from Twitter, and 797% from Pinterest as a result of our consumer content marketing program called “Inspired Living” (www.deltafaucet.com/inspiredliving)✴ Social media—Lead strategy and execution for Delta brand in Facebook, Twitter, Instagram, Pinterest, Houzz, and LinkedIn. — Achievement: From Jan. 2014 - Jan. 2015, drove 185% increase in Facebook daily organic reach / avg. 116% increase in referral traffic to www.deltafaucet.com. ✴ Search engine marketing (SEO & PPC)—Lead organic search program for Delta brand with focus on both on-page optimization and off-page link development to boost non-branded natural traffic. — Achievement: Collaborate with brand leadership and search agency to manage high six-figure pay-per-click (PPC) program. In 2014, increased non-branded organic website traffic by 54%, increased paid impressions by 82%, increased clicks by 29% while decreasing cost-per-click by 15% on flat budget.✴ Marketing analytics—Leading an effort across multiple agencies and functions to capture measures of marketing success. ✴ Websites—Co-lead strategic planning for websites aligned with marketing initiatives and business goals.

✴ Recruited to develop strategies and enhance marketing infrastructure to support a “digital first” go-to-market approach. ✴ Successfully drove the selection and implementation of Salesforce.com as the enterprise CRM of record after a 5-year stalled effort.✴ Led the re-platforming of all websites from IBM Websphere Commerce to Java and open source technologies, saving the company thousands in license fees and onerous development costs.✴ Email marketing—Established the company’s first successful email marketing program for sales reps, aimed at boosting brand awareness and customer retention for nearly 400,000+ trade contacts. — Achievement: Drove 30% increase in brand reach and 2X increase in opens/clicks utilizing ExactTarget for an “On Your Behalf” email program for partner sales channel. For more details, see MarketingSherpa article (http://www.marketingsherpa.com/article/how-to/partner-promotions-program-reaches-30).✴ Websites—Co-led strategic planning for B2B & B2C websites aligned with marketing initiatives and business goals. Lead multiple agencies (search, interactive, advertising, PR) on execution of various projects. — Achievements: Averaging 16% YoY growth rate traffic through optimizing mobile site (m.deltafaucet.com). Increased pageviews by 18% and conversions by 20% through A/B/n testing.

✴ Development and maintenance of 12 large corporate websites for consumer marketing, customer service and corporate intranet.✴ Led SEO program for corporate websites to increase awareness & drive leads into sales funnel. ✴ Led buyer persona analysis to optimize outbound marketing programs to increase brand awareness and number & quality of leads. Grew new customer acquisition by 12%. ✴ Developed “Solutions Delivery Framework” to drive efficiencies within product management, marketing communications and sales. Outlined ways to identify high ROI programs, clarified roles & responsibilities, outlined a process for measuring results, and optimize the marketing mix.

✴ Developed and led partner certification program, which included consulting 300+ strategic solution partners on software design, security, and integration. ✴ Directed the Salesforce.com “AppExchange Marketplace”, public portal designed to promote and market partner solutions as well as increase partner lead generation and credibility.✴ Developed outbound marketing materials to help position the value-proposition of 300+ solutions to Salesforce.com sales staff. Consulted with solution partners on promoting and branding Salesforce.com.

✴ Led an integrated marketing campaign designed to increase brand awareness within large retail customers, like Macy’s and Nike, using targeted messages.✴ Championed corporate branding and messaging project that included new collateral creation, new website design, and messaging standards, resulting in significantly improved value proposition communication.

✴ Developed business case and MRD to overhaul existing BI reporting tools and XML-based data consolidation tools, which resulted in 55% increase in customer satisfaction and first ever revenue-generating reporting product. ✴ Managed strategic integration partnerships with complimentary solutions providers, including Ariba, Concur, Oracle, and PeopleSoft.

✴ Developed client/server application to deliver real-time call center statistics for large customer call centers. This application allowed 24/7 monitoring of vital customer service statistics within each call center.

✴ Led the development of radio frequency inventory management system used division-wide for tracking receipt of raw materials and shipment of finished goods. ✴ Led the development of defect metric system used division-wide for tracking ratio of defects per production line run.