Full Compass is the leading retailer of professional audio, professional video, lighting equipment and musical instruments. In addition to offering more than 800 manufacturer brands and over 100,000 products, the company also provides services such as computer systems integration and equipment rentals. Full Compass is an authorized service center and parts distributor for many brands they carry. Founded in 1977 by Jonathan and Susan Lipp it is located in Madison, Wisconsin. The 140,000-sq. ft. corporate headquarters serves as the distribution center for all shipped merchandise, as well as a walk-in retail store for local customers. The 80,000-sq. ft. warehouse stocks over 800 manufacturer brands. The facility also features two working production studios, a technology museum that is open to the public, and an on-site "Backstage Bistro" with a full-time kitchen staff to serve employees and visitors. The company is recognized as one of the largest woman-owned business in Wisconsin.

EAA (Experimental Aircraft Association) is a growing and diverse non-profit organization of members with a wide range of aviation interests and backgrounds. EAA was founded in 1953 by a group of individuals in Milwaukee, Wisconsin, who were interested in building their own airplanes. Through the decades, the organization expanded its mission to include antiques, classics, warbirds, aerobatic aircraft, ultralights, helicopters, and contemporary manufactured aircraft. EAA is the only association that offers the fun and camaraderie of sharing one's passion for participating in the flying, building, and restoring of recreational aircraft with the most passionate community of aviation enthusiasts.www.eaa.orgwww.airventure.org

Ground-floor employee helped grow company to $25,000,000+ from music-software startup through acquisition by Sony. Drove branding, marketing and sales development through launches of award-winning product and services to consumers and professionals involved in music and multimedia productions; from artists to entertainment production companies, to independents and celebrity producers. Promoted to business lead for Sony division. Lead marketing communications to build brand equity, headed up global sales, finance, customer service, IT and technical support. Directed international marketing, public relations, and business development; product and collateral regionalization; domestic and international consumer development, and product management for vast collection of products sold through multi-channel distribution. • Developed and launched annual strategic marketing and brand plans (print, online, social, PR, creative, etc.) for worldwide product and service launches. • Products consistently ranked #1 in many categories in both consumer and professional markets• Headed up negotiations with media partners, agencies, channel brokers, retailers and partners to help increase retail sales by 12% year over year. • Initiated customer and artist programs with major corporate OEM partners and endorsers to help place software on over 750,000 computers worldwide: Intel, AMD, HP, Dell, Microsoft, nVidia, VAIO, Mick Fleetwood, Steve Ferrone, Tony Franklin, Rudy Sarzo, Dweezil Zappa, Freemantle (American Idol) and others for product launches, international events and sponsorship programs leveraging the Sony brand to get software • Set and executed marketing and sales budgets; creating tracking reports and established key performance indicators for marketing program accountability – keen sense of appreciation for the analytical results from creative execution.

Determined marketing strategy for worldwide music software product launches and multi-channel campaigns; direct report to SVP/GM. Coordinated efforts of Wisconsin-based marketing teams and international sales and marketing staffs. Provided strategic marketing and branding direction as well international business development. • Started direct-to-end-user division and achieved 200% growth in revenue in first two years of launch. • Increased direct channel revenue over 7 years, consistently delivering ~20% year-over-year growth. • Developed and sold through new strategic third-party partner programs to expand business reach through innovative online sales program and digital channels. • Responsible for divisional global trade show planning, logistics, and executing brand messages in and amongst all other Sony branding • Promoted from Product Manager to Strategic Brand Marketing Manager to Director of Marketing. • Directed new product development, branding, packaging, and merchandising materials. Executed go-to-market sales strategies for hundreds of products in the professional and consumer channels.

Marketing; creative, production; database analysis; direct marketing; e-commerce