Marketing Manager
Seattle, Wa, Us
Traffic, merchandising, content, promotional events, and overall customer experience for Amazon's Lawn and Garden department.P&L ownership of hundred million dollar category in Lawn & Garden department as acting Category Manager (Buyer) from Feb '14 - July '14. Responsible for business strategy and development, managing vendor relationships, negotiations, new product launches, pricing, and overall category management.-Developed and executed marketing strategies to optimize and grow traffic channels (e.g. free search, sponsored links, email, affiliate, social, PR, and on-site). -Prepared and pitched event and advertising packages to vendors, exceeding both yearly and seasonal co-op goals. -Designed and launched new site functionality through collaboration with development and retail teams. -Project Lead on a refresh of the Lawn & Garden store that improved product discoverability and SEO; Redesigned category page layouts and worked with development teams to overhaul browse taxonomy and product placements in 9 categories and 150 subcategories. -Developed reporting on key marketing metrics (e.g. impressions, sessions, units sold, new customers, etc.) for use in weekly business reviews; Queried Amazon’s data warehouse and analyzed results to provide actionable insights.