Chief creative force behind launch of e-learning Internet startup to train field-techs in the broadband Internet and cable industry. Founding member, shaped business plan, negotiated key vendor partnerships and strategy. Designed responsive website, engaging interactive coursework and brand identity.

• Spearheaded digital publishing solution to create immersive, digital experiences using Adobe InDesign. Self-started, produced and launched new revenue stream with award-winning tablet apps attracting editorial and custom content marketing clients. Visualized animated covers and features, in addition to end-to-end interactivity of each issue.• Brainstormed and presented vision to clients for critique and approval on a regular basis, including strategic quarterly off-site editorial meetings.• Managed staff, art budgets and analyzed analytics reports to optimize client investment.• Explored new and emerging direct-to-web HTML5 solutions for long-form story formats.

• Driving influence behind covers, feature articles, photo direction, assigned illustration and infographics for several established business-to-business and custom-publishing clients, saving money while managing same staff for all editorial projects. Traveled when necessary to direct photo shoots.• Interfaced with clients, editors and project managers to establish direction of visuals and overall design strategy as well as production work flow, including redesigns when necessary.

• Launched new monthly publication design centered on the burgeoning home-technology market.• Designed and produced in tandem with CRN art-direction responsibilities (see below), saving the cost of extra staff while also increasing advertising revenue in the group.

• Orchestrated award winning re-brand and redesign of multi-million dollar B-to-B publication Computer Reseller News to “CRN”, transforming a weekly tabloid newspaper to a visually-driven newsweekly, which resulted in a 380-page re-launch issue and subsequent sustained ad sales. Creative lead on packaging of 150-plus page weekly editions, including cover, features, sections and 26 supplements per year.• Hired design/photo team. Prioritized and balanced workload.• Planned, designed and launched niche magazine supplements, driving additional sales.• Collaborated daily with editorial team to originate ideas: editors, copy editors, production, pre-press.

• In charge of page one, front- and back-of-book news and interior departmental sections on fast-paced, daily, deadline-driven weekly newspaper. Created designs for regular supplements and special projects.

• Produced weekly front-of-book, interior and back-end news sections, operating closely as a team with fellow designers and copy editors on story trafficking and routing of final assets to pre-press department.• Instrumental in implementation of desktop publishing direct-to-plate digital technologies and transition of art and production departments from a manual to digital work flow, saving tens of thousands of dollars.