Consultant focused on improving Durham's built environment for all.

Mid-scale development projects in Durham, NC.

Operations and product management for the media nonprofit, Southern Urbanism including quarterly journal production, management of fellowship program, payroll, and content contributions.

Manage all phases of development projects for small real estate developer in Durham, NC.

Assessed the feasibility of an incubator space and program for Goldsboro's downtown association.- Adaptive Reuse- Writing/Narrative Work

Advised and analyzed affordable and market rate development projects for Durham developer.- Financial Analyst- Report Design (InDesign)- Site Planning

Fostered partnerships to generate sales for a SaaS company in the healthcare space.- Partner Activation- Logistics and Strategic Termination- Innovation and Execution

Number two hire in Techstars-graduate micro finance startup incentivizing online purchases.• BIZ DEV STRATEGY & ACQUISITION – Sourced and pitched potential developer clients to integrate the Seeds product into apps, games, and online businesses including Rovio. Landed first three revenue generating clients.• ACCOUNT MANAGEMENT – Responsible for overseeing integration and feedback to optimize the experience of partners and users alike. Responded to time sensitive problems as they arose and marshaled appropriate resources to resolve them quickly. Communicated feedback to the Seeds product team and strategized with them on product improvements.• BUSINESS OPERATIONS – Oversaw day-to-day office operations including management of 4-person New York team, onboarding new hires, budgets and payroll, and contract negotiation.

Licensed proprietary brands such as Mad Libs and Corduroy to create innovative merchandise including the all-new Mad Libs card game.• BRAND PLANNING & MANAGEMENT – Recruited and managed licensees for 14 brands with a combined 215+ million books in print. Created acquisition plan to ensure licensee mix aligned with brand values.• MANAGEMENT – Responsible for onboarding, training, and supervising three Licensing Assistants, including working with them to establish professional development goals and providing ongoing performance feedback and coaching. Assistants moved on to larger roles both within the company and at other top companies such as Nickelodeon.• NEGOTIATION & SALES – Developed and designed marketing and pitch materials to attract new partners. Successfully recruited over 15 new licensees, generating over $100k in recurring annual revenue.• BRAND IDENTITY – Led brand identity development and style guide creation. Coordinated strategic ad buys for trade publications and established Penguin Licensing presence at trade shows.• INNOVATION & EXECUTION – Created concept, researched/evaluated opportunity, and executed the deployment of the Mad Libs Pop Up Shop. Managed shop on site at SD Comic Con, NY Comic Con, NCTE, and LA Times Festival of Books, generating over 5,000 sales of Mad Libs and brand interactions with over 300,000 attendees each year.

Researched products and vendors to build brand identity for an early-stage startup company.• PARTNERSHIPS & CLIENT RELATIONS – Negotiated partnerships and maintained relationships with over 80 vendors and clients.• RESEARCH – Built and maintained files based on aggregated data from video ecommerce best practices, used to inform features in the company’s proprietary software as well as support client and investor pitch decks.

Developed and executed marketing strategy for fast-growing national retail chain of 259 stores.• CREATIVE & ADVERTISING – Drafted and produced television commercials for in-store, online and cable and wrote radio spots that aired nationally.• WEB & DIGITAL STRATEGY – Developed content, managed, and maintained microsites and e-blasts.• COLLABORATION & PROMOTIONS – Coordinated cross-departmental promotions including Manhattan in-store event that generated a 1200% increase in WWE sales and a sweepstakes that attracted over 30,000 entries. Managed Transformers Sweepstakes in conjunction with Licensing Department that was nominated for the Licensing Industry Best Licensed Promotion of the Year Award.• Managed over 350 art/creative projects for in-store, online, and partnership promotions.• Researched and tracked competitors’ trends via web, e-mail blasts, and visits to physical stores.

A collegue and I started FluidTunes (http://www.fluidtunes.com), a site where people can fill out a survey and have a witty, personalized song created for them. Starting my own LLC gave me tremendously valuable experience in starting a business, coming up witha concept, developing a business plan and the strategies therein, as well as the processes involved in ligitimizing a startup LLC.

Summer Intern; Business Management; Brand Promotions; Brand Planning