Lead development and launch of custom healthcare solutions, from insights and positioning to branding, pricing, and global commercialization

Global strategic lead for end-to-end customer marketing programs supporting custom digital workflow solutions and traditional orthodontics

Enterprise consultant for strategic projects and executive-sponsored initiatives including market and product opportunity analyses, go-to-market strategies to support commercialization of new products, competitive evaluations, customer segmentation, and digital strategy

MBA consultant providing project leadership for new product launch strategy including defining competitive differentiation, development of value proposition, and mapping avenues for sustainable growth

• Provided strategic and management direction on multiple accounts with services collectively comprising 15% of agency's annual revenue• Led cross-functional teams on multiple projects including Search Engine Optimization, Web and Mobile Site Development, Email Marketing, Paid Media, and Web Analytics• Partnered with client, creative, and media teams to develop, launch, and optimize market digital campaigns across multiple channels (e.g., mobile responsive web experiences, display advertising banners, conversion-optimized landing pages, behaviorally triggered emails, etc.)Accomplishments and financial impacts:• Nurtured $10K introductory SEO audit project into $500K multi-service strategic engagement over the course of one year• Developed and implemented an email marketing program leveraging consumer data to provide targeted content, while simultaneously improving project’s operational efficiency by 70%

• Developed and executed several multi-million dollar digital marketing campaigns to efficiently generate traffic and sales volume across multiple digital channels (e.g., social media, email, search, etc.) for various agency clients including Publishers Clearing House, Banana Republic, and Walden University • Successfully negotiated and implemented multiple online advertising programs leveraging various bidding / payment delivery methods (CPM, CPC, CPA, etc.) across vendor platforms• Produced media plans and executed all corresponding media requests including creative trafficking and testing, insertion orders, RFP’s, and media schedulesAccomplishments:• Developed testing matrices to assess and optimize site transactions from target segments based on cost-efficiency and delivery metrics• Tested and identified impactful creative messaging for Publishers Clearing House which successfully improved consumer engagement with ad content by 20%

• Project manager for 18-month $2MM website redesign project for Corporate Executive Board• Documented challenges to provision of deliverables, timely milestone completion, and critical path trajectory in project dashboard• Established and implemented project contingency plans as needed to ensure key milestones were achieved on time and under budget• Prepared and presented progress reports with project stakeholders during regular meetings• Managed upkeep and trafficking of all project files, including project plan, wireframes, creative revisions, site architecture, change orders and other supporting documents• Developed and executed user test case scenarios based on technical requirements; identified, assigned and tracked defects through resolution