RevZilla | Cycle Gear | J&P Cycles | REVERHelping Comoto fuel the passion for riders through best in class retail, learning, and destination experiences. Focused on: promotion effectiveness; customer analytics; customer value creation / clv; technology opportunities and prioritization; consumer research; customer cohort based forecasting; translating data and research to strategic insight; UX; merchandise analytics; marketing measurement and testing; site a/b testing; data engineering.

Lead Commerce Analytics for QVC and HSN US - over $8B in revenueDesigned and built a new team to support multiple large businesses (QVC and HSN) after the QVC acquisition of HSN. Evaluated talent, costs, and business opportunities to design a centralized and service-oriented team to support both businesses. Resulted in a better design, improved analytical output, and acquisition synergies. Similar to past positions leading analytics at QVC, transformed the HSN team from reporting/siloed activities to a strategy informing org, involved in all strategic decisions. Co-Led efforts with head of marketing to reinvigorate declining acquisition counts at both QVC and HSN. Reversed the trend to positive growth in both companies through data informed strategy development & bringing together several teams to brainstorm/execute new ideas. Educated the business (executive team to every business area) on acquisition and lifetime value impact to the business. Team built new LTV models to acquire higher value customers at lower cost.Enabled marketing, merch, and other departments by increasing understanding of who the customer was, what they loved (product/content), why they varied in performance, and recommended action plans within segments. Teams leveraged a variety of capabilities: principle components analysis, churn models, segmentation, surveys and additional research, descriptive statistics & visualization, and data storytelling.Worked on a ton of other fun work: promotion analytics; Incremental analysis; continuous improvement of analytics strategy; developed novel marketing attribution methods focused on incrementality; building incredible analytical talent through hiring and coaching. Constantly advising the executive team on customer strategies and methods to inform investors on customer activities in public earnings releases.

Applying art & science to inspire our QVC customers for the #3 mobile retailer in the US behind only Amazon and Walmart.Check out my recent podcast on All Analytics about applied analytics at QVC below in media.

Led analytics innovation at QVC and the transformation of reporting to business driven insights. Featured in InformationWeek, Fortune, Philly.com The Inquirer, CIO, and additional publications.http://www.informationweek.com/big-data/big-data-analytics/qvc-real-time-data-is-the-future-of-ecommerce/d/d-id/1329620http://fortune.com/2017/06/10/qvc-mobile-shopping-video/http://www.philly.com/philly/columnists/jonathan_takiff/Not-your-parents-QVC.htmlhttp://www.cio.com/article/3196813/analytics/how-qvc-uses-streaming-analytics-to-drive-revenue.htmlhttp://www.yorkdispatch.com/story/news/2017/04/24/qvc-pulls-social-media-intel-pump-viewership-sales/100871206/http://www.twice.com/news/retail/mall-s-not-dead-it-s-digital/64857

Driving innovation and value with real time analytics on the full customer experience between TV and digital. Co-invented and led the development of QVC's real time analytics platform that transformed a team into a research & insight-driven organization DART: http://www.philly.com/philly/business/Not-your-parents-QVC.html

Led a program to deliver solutions enabling visibility across digital and TV programming, predicting sales and viewership, and bringing better collaboration between digital/non-digital teams. Introduced agile practices on a larger scale project successfully.Early contributor to PMP's first agile certification back in 2011 based on several years of running successful agile projects at Eastport Analytics.

Found my passion for analytics ("Decision Analytics") at Eastport!Headed a program at the IRS applying advanced analytics capabilities to deliver increased collections to identify uncollected revenue, score results, and deliver actionable intelligence to facilitate recovery.Oversaw a team of data scientists and data engineers in rapidly developing solutions to access disparate data sources, organize it, analyze it, and provide insights to client management. Team leveraged a variety of analytical techniques and tools that yielded millions in revenue, including ETL, data mining, data visualization, web harvesting, entity resolution, and visual search.Architected targeted interactive visualizations to analyze and share insights, of large data sets, with Analysts and Senior Management leveraging Tableau Desktop and Server.Provided program management and business analysis skills expertise for multiple simultaneous agile analytics projects including, project guidance, requirements analysis, customer relationship management, project planning, solution design, and risk management.Generated new work for Eastport Analytics based on the incredible results delivered by teams I directed.

Facilitated the development of standard financial management business processes with senior management across multiple organizations. Able to negotiate positive outcomes when participants had disagreements and provide cost/benefit breakdowns for known issues.Identified additional opportunities for KPMG to provide business process improvement work and technology concept designs with the customer.

Managed a functional delivery team responsible for implementing a large-scale ERP financial and procurement system for the Federal Government that included several simultaneous projects occurring at any given time. Projects were delivered on time and on budget exceeding expectations of the customer.Analyzed customer requirements to engineer and deliver a variety of solutions across multiple clients that involved business intelligence, analytics, system interface design, ERP customizations, and system upgrades. Acknowledged by customers for excellent communication skills and coordination across large teams working with architects, developers, analysts, and other managers to keep projects on time and on budget while maintaining high value for the customer. Able to translate between client senior management, client partners, and developers to focus on creating valuable results that everyone understands.