David Padget Email & Phone Number

St. Louis Park, MN, US

Help to modernize, scale, and uplevel the product marketing function. Analyze target markets, identify customer's needs and use cases, develop differentiated positioning and compelling content, and enable sales organization to move pipeline forward effectively.

• Marketing consulting that empowers B2B technology providers to launch new products, expand to new markets, and maximize market potential through comprehensive analysis, strategic planning, and detailed execution.
• Established product marketing function for a 30-person fintech startup
• Modernized sales-enablement content and platform for telecom provider
• Researched TAM and performed competitive analysis for a global firm considering a new line of business

Purchase, NY, US

Led go-to-market efforts to drive success of Mastercard’s two newest AI technologies for identity verification and fraud prevention. Conducted market, competitor, and customer research. Redefined ideal customer profile and updated customer segmentation. Crafted positioning and messaging that differentiated Mastercard from competitors. Spearheaded a.

Seattle, Washington, US

• Updated the product narrative and storytelling to drive adoption of SMS business texting in mid-market and enterprise segments. Orchestrated cross-functional GTM initiatives to drive adoption, usage, best practices.
• Created and executed targeted ABM campaigns.
• Developed sales playbook for new target verticals.
• Led GTM strategies and execution.
• Planned and executed trade show participation for target verticals.
• Developed and managed internal and external sales enablement tools.

Redmond, Washington, US

• Drove outbound product marketing strategy for Microsoft’s premium productivity and cybersecurity solution for the SMB market. Created and delivered sales and partner enablement tools, training, and webinars. Conducted.
• Led SMB team’s presence at partner-, sales-, and user- conferences.
• Ran customer focus groups to deeply understand target market segments.
• Developed and delivered technical and business-focused webinars to sales partners.
• Authored weekly newsletter for global Field team to influence international sales.
• Helped to pilot and launch product sales via web direct channel.

Denver, CO, US

• Develop value proposition, positioning and messaging for 11 SaaS-based, B2B technology products, including company’s flagship product. Create launch plans and go-to-market messaging for new products and new releases of.
• Launched three new products, including a mobile app
• Developed company-wide go-to-market plan for new flagship product

London, London, GB

• Reinvigorated Spendvision’s relationship with their largest global partner: an international commercial brand & operator of one of the world’s largest electronic payments networks. Drove adoption of white label SaaS.
• More than doubled monthly billables for consulting and product development
• Number of resellers nearly tripled, and number of end users grew four-fold
• Successfully managed the relationship through transition from Waterfall to Agile software development methodology

Bellevue, Washington, US

• Defined the product offering, user experience, pricing, and promotions strategy for networked coin counting kiosks installed in banks. Monitored consumer trends, key competitors and new technologies to maintain a.
• Grew revenue of channel by 41% and 56% respectively in the first two years
• Developed international expansion strategy
• Developed Lease Pricing Model

Las Vegas, Nevada, US

• Set the pricing and helped develop core product messaging for small business loans and lines of credit. Analyzed competitive offerings and market share by region, and set pricing to optimize new customer acquisition..
• Surpassed lending targets by 300% in 2005
• Top Ten SBA Lender in all of WaMu’s major markets in first year of SBA program
• Analyzed & modified risk and pricing model for lines of credit, increasing profitability by 67% in 2006

Charlotte, NC, US

• Responsible for all customer acquisition initiatives for the Northwest Region contact centers. Analyzed customer satisfaction and sales trends by product, channel, and agent. Developed strategies, processes, and.
• Expanded partner relationship to develop a new sales channel generating over $1 million annually
• Created a training & incentive program resulting in a 47% increase in sales for a product line

Charlotte, NC, US

Managed credit card and loan promotions for all Consumer Product contact centers nationwide. Identified employee and customer impacts of marketing initiatives. Assisted in the development of sales collateral and reporting & analysis for each program. Championed the introduction of several new products, targeting both consumer and business segments..

Charlotte, NC, US

Managed marketing projects for the Northwest Region’s sales call center. Created marketing communications for all call centers in tri-state region. Designed marketing campaigns to exceed aggressive revenue goals. Developed processes and incentive programs to generate sales from other business units. Completed post-mortem analysis of each marketing.