I lead measurement and strategy for content campaigns at SiriusXM. My job is to understand how our listeners engage with content and what opportunities exist to re-engage subscribers or reach new prospects in the digital space. I help define, launch, and evaluate cross-channel marketing campaigns on owned and paid channels at all points of the conversion funnel. I love telling stories with data and obsess over finding the cleanest, clearest, and most concise way to do so.I am constantly looking to learn something new and solve the next problem. Top accomplishments include leading an award winning broadcast design team for clients such as ESPN and Discovery, winning a national Google design contest by millions of votes, graduating at the top of my Georgetown MBA class, reaching the front page of Reddit multiple times, creating a suite of apps with downloads exceeding one million, and winning an employee of the year award at SiriusXM.