• Achieved marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.• Met marketing and sales objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.• Projecting expected sales volume and profit for existing and new products; analyzing trends and results.• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising and trade promotion programs; developing field sales action plans• Identified marketing opportunities by identifying requirements; defining market, competitor’s share, and competitor’s strengths and weaknesses; forecasting projected business; establishing target market share.• Improved product marketability and profitability by researching, identifying, and capitalizing on market opportunities; coordinating new product development.• Provided information by collecting, analyzing, and summarizing data and trends.• Update job knowledge by participating in educational opportunities; read professional publications; maintaining personal networks; participating in professional organizations