I help leaders close the gap between performance and potential through individualized coaching, resulting in operational excellence, better business results, and a stronger culture with more engaged employees.

At the top of my accomplishments in this role was overseeing strategy and culture in 14 television markets which lifted performance of the stations in revenue and audience share. Results also included winning 2023 state Emmy’s for “Best Morning Newscast”, “Best Evening Newscast”, and “Overall Excellence”.Another rewarding initiative was pioneering a streaming news product (Florida24) that exceeded revenue expectations in the first year.I established an enterprise strategic planning calendar to guide station general managers planning, and set employee expectations for disaster response in Fort Myers, FL.One project which saved the company millions brought station graphics in-house and a established a consistent branded standard to be used across all markets and streaming.

Built a team and a business aimed at testing new business models, content strategies, revenue streams and partnerships for local digital media. Was responsible for setting and communicating a vision, building a strong culture, and defining and achieving the business’s goals. Partnered with product team at Scripps to build, test and implement emerging technologies that could scale across the country. Regularly reported operational results and strategic direction to Scripps’ senior executives and Board of Directors The result was our television station exceeded all competitors in digital audience and won three consecutive Edward R. Murrow Awards for “Best Overall Website”.