As the Director of Business Development, I spearhead the growth and strategic direction of the company by leading all business development initiatives, managing the sales team, and overseeing the marketing department. I am responsible for identifying new business opportunities, forging strong client relationships, and driving revenue growth. My role includes developing and implementing sales strategies, optimizing marketing efforts, and ensuring that the business development specialist team is aligned with corporate goals. By integrating innovative marketing techniques and effective sales management, we have successfully positioned the company as a leader in its field.

As the Marketing and Public Relations Manager for Merit Apprenticeship Alliance, I lead all aspects of marketing, public relations, and business development. In my role, I have successfully revamped our website, significantly boosted our social media presence, and launched impactful brand awareness campaigns. My efforts have resulted in substantial increases in traffic, leads, and sales. Additionally, I work with the sales team, ensuring our business goals are met through strategic marketing and data-driven decision-making.- Overhauled the website, increasing traffic by 600%.- Created a robust social media presence with a 1500% increase in post impressions and a 400% rise in followers.- Launched a brand awareness campaign, boosting traffic and unique leads by 432%.- Developed and executed targeted marketing strategies, leading to a 25% increase in sales.- Worked with the sales team, aligning efforts with overall business objectives.

I run a multimedia media consulting company, with expertise in learning and development, training, eLearning with a background in video production, photography, and marketing.At the forefront of this transformative approach to training, I am dedicated to revolutionizing learning experiences and empowering organizations to unlock the full potential of their workforce. With a strong foundation in video production and photography, I leverage the power of visual storytelling to captivate learners, ignite their curiosity, and drive meaningful engagement.With my skills as a videographer, photographer, instructional designer, and content creator I work to craft dynamic and immersive training programs. By integrating rich multimedia elements, such as high-quality videos, compelling imagery, and interactive e-learning modules, we deliver training solutions that resonate with modern learners, bridging the gap between information and practical application.One of our key strengths lies in our ability to create captivating video content that goes beyond traditional training materials. We understand that video has the unique power to convey complex ideas, demonstrate processes, and evoke emotions effectively. By incorporating cinematic techniques, visually appealing graphics, and real-life scenarios, we bring training concepts to life, making them relatable and memorable for learners.Moreover, our expertise extends beyond video production and photography. I harness the potential of e-learning platforms to create customized learning management systems (LMS) that cater to the specific needs of our clients. My comprehensive training solutions empower organizations to elevate their workforce's capabilities. By combining our strong background in video and photography with e-learning and content creation expertise, we create immersive and impactful training experiences that produce tangible results.

I drive revenue by leading a cross-functional team developing custom training and user adoption programs for enterprise clients while building sales channels, products, and services that provide value-add to clients to increase revenue. I’ve worked hard to bring new products to market and diversify the product portfolio, where I spearheaded the creation and implementation of a corporate customer success program, which I’ve built from the ground up. This program allowed us to tap into underutilized potential by building upon existing one-time engagements to upsell, cross-sell, retain, and renew enterprise-scale clients in a larger capacity. In addition to building internal programs, products, and initiatives, I also work in a client-facing capacity, directing customer success strategies and client program development for global enterprises, government entities, and institutions. I lead a cross-functional team of 15+ instructional designers, trainers, developers, content creators, project managers, and subject matter experts, building and delivering collaboration software training and user adoption programs for these clients. I pride myself on taking a player-coach approach to leadership, supporting client engagements while creating success road maps and adoption plans to ensure higher acceptance of new technology and software. I’ve also established performance KPIs and metrics to analyze the success of client programs.

Created Marketing Campaign based on people and storiesTrained and led team for marketing goalsSet marketing goals and objectivesPlan, implement and manage marketing strategyContribute to the overall growth of the companyReview and manage content marketing strategy Determine KPIs for the marketing departmentKeep the marketing budget in checkTrack KPIs on a regular basis and present reportsWork with sales and development and customer success teamsCreate and present the annual marketing plan and strategyUse data and reports to make evidence-based decisionsAnalyze company's marketing strategy and suggest improvementsStay up to date with the latest technologyStay up to date with the latest best practicesAttend marketing conferences and educational programsDesign, plan and execute effective marketing campaigns

I collaborated with a cross-functional team to create a corporate customer success program from the ground up, establishing methodologies, training, and migration plans to support the post-acquisition transition from SMC to Eplus. During my time at SMP, I launched a new corporate customer success division to address upskilling, external, and internal training needs for engineers and technical staff, improving knowledge transfer, system adoption, and training. I created content and assets for Cisco-specific system training in conjunction with instructional designers and e-learning experts while delivering training to internal and external users.

I collaborated with a cross-functional team to create a corporate customer success program from the ground up, establishing methodologies, training, and migration plans to support the post-acquisition transition from SMC to Eplus. During my time at SMP, I launched a new corporate customer success division to address upskilling, external, and internal training needs for engineers and technical staff, improving knowledge transfer, system adoption, and training. I created content and assets for Cisco-specific system training in conjunction with instructional designers and e-learning experts while delivering training to internal and external users.

I progressed from a part-time sales specialist into a technical expert directly serving customers with support and training before moving into a high-level regional role, creating, overseeing, and delivering training to creative staff and new hires. I developed and delivered all training for customers and staff across the division, onboarding new hires and providing ongoing instruction and training programs to improve customer support and upskill creative talent. I also built, tested, and instructed professional development and mentorship classes as a Lead and Learn Trainer, including the ground-up creation of certification courses for professional photographers and filmmakers.

I help our customers use and enjoy Apple products! I do this by providing personal training; leading workshops, and facilitating open training. I want each and every person that owns an Apple product to become as passionate as I am about the experience Apple technology offers.

Ran a training and service company focused on mobile and handheld technology. Our company was focused on companies and individuals who wanted to learn, use, and needed support to use mobile and handheld devices like Palm, Windows Mobile, Blackberry, and Apple.The company and myself were written about in the Rochester Democrat and Chronicle, Black Enterprise Magazine, Business Insider, and more. I was interviewed on WHAM News and WHEC News.I also spoke to group all over and locally such the Rochester SOHO show.