Dave Rawlings Email & Phone Number

Amersfoort, Nl

Direct all downstream marketing efforts as the head of US marketing for the recently formed direct-to-customer US commercial division of TSC Life, formerly The Surgical Company. Primary responsibilities include building the US marketing organization, shaping domestic marketing and commercial strategies, driving awareness and branding, launching new products, and ultimately reaching revenue growth targets. TSC Life is a successful European medical device company which specializes in patient temperature management and single-use endoscopy and the company’s flagship products include the Mistral-Air® forced-air warming system, Fluido™ for blood and fluid warming, and the Broncoflex™ single-use bronchoscope.

Columbia, Md, Us

Lead the US Anesthesia & Patient Monitoring business platform and marketing team responsible for the growth of disposable medical device business segments including anesthesia, airway management, neurology, cardiology, and EMS segments. Meet ambitious goals via plan setting, budget management, qualitative and quantitative research, roadmap development, and process improvements. Present business plans, negotiate distribution agreements, and launch compelling products and campaigns across all marketing channels. Cultivate a high-productivity team culture.IMPACT: I have exceeded growth targets annually, $35M (+25%) platform increase over my tenure.

Led custom strategy & business execution for start-up and enterprise leaders. I offered insights and recommendations for market entry of a new dental adhesive, based on voice-of-customer research and competitive analysis for company growth.

St. Paul, Mn, Us

Integrated an acquisition of OR Solutions, a pioneer in irrigation fluid warming and sterile slush systems used during surgery. Steered integrated business growth post-acquisition, executing new strategies, driving global sales expansion, and enhancing clinical and financial value propositions. Spearheaded innovation pipeline and product launches, while lifting sales performance, and transforming GTM strategy leading to consistent, profitable division sales growth. Implemented a multi-year roadmap for brand simplification, messaging, and campaigns. Directed supply chain and sales activities, mitigating near-catastrophic FDA recall.Built and coached a high-output marketing team, established strategic business plans, and directed all marketing activities while providing strong cross-divisional leadership.I directed the development and launch of multiple products, including a new-to-world irrigation fluid warmer to improve patient care. Generated the first sales in Canada and Asia, and supported EMEA and Latin American expansion, while driving deeper sales into government hospitals through a new distribution partnership.IMPACT: Grew revenue $30M over my tenure by spearheading fresh marketing approach, launching several successful novel products yielding rapid growth, and leading the then-largest innovation product development project.

St. Paul, Mn, Us

Directed the global Patient Temperature Management portfolio - P&L ownership, upstream global strategic marketing, innovation pipeline, downstream sales enablement, and geographic business expansion. The platform includes capital equipment and disposables sold into the OR for irrigation fluid warming, sterile surgical slush used in organ transplant and open-heart procedures, and patient warming during invasive surgeries.Managed annual marketing budget and all marketing communications, sales tools, publications, promotions, and events for the category. Trained and supported 70 direct-to-customer sales executives across 10 sales regions in the US and supported international expansion in Europe. Initiated brand research studies and developed a road map to improve brand recognition and trust. Collaborated with sales leadership to create effective sales tools to showcase our value proposition. Developed all sales training materials, and personally conducted sales team training. Researched and wrote content for accredited continuing education courses for nurses which became the most effective sales activity to increase growth.

Irving, Tx, Us

Thrived in leading global marketing and business teams of respiratory and airway management medical device platform while managing product pipeline and expanding portfolio globally. Pioneered upstream strategic marketing role, concentrating on innovative product launches. Achieved multi-million growth with the execution of long-term plans. Established a clinical advisory board to drive product advocacy. • Recruited, hired and developed direct reports• Transformed a mature business into a high-growth platform• Implemented a 5-yr value-based pricing strategy across portfolios• Initiated and cultivated an external KOL advisory board • Protected and grew market share in a price-sensitive market space using creative programs• Executed a comprehensive promotional and sales program to penetrate an underpenetrated home care marketIMPACT: Transformed a matured business segment into a growing medical device platform, growing +$15M over my tenure, by reframing the market opportunity to a higher-level market need, executing strategic acquisitions, and implementing a solution-selling sales approach.

Irving, Tx, Us

Shaped and pioneered an upstream marketing role within a strategic marketing team to focus entirely on innovation and portfolio expansion. • Led the global launch of Microcuff Endotracheal Tubes resulting in high market adoption rates, especially in pediatrics across the US and Europe.• Played a key role in defining innovation process steps and upstream marketing role requirements• Created a 10-year innovation roadmap including internal, partnership, and M&A activities.• Re-positioned the respiratory portfolio under a new KimVent brand with new hierarchy, messaging, and value prop. • Partnered with sales on impactful programs to drive new customer acquisition and loyalty.

Irving, Tx, Us

I led the global business platform of Airway Management and Anesthesia. I created and executed strategic business plans, built a robust product innovation pipeline, gathered and synthesized customer insights, and launched several high-value and successful products in the US, Europe, and Asia.

Irving, Tx, Us

I held marketing accountability for the Oral Care and Defibrillation Electrode business categories. I achieved strategic business growth objectives each year in this role.

Mba, Business Administration And Management

Bachelor'S Degree, Mechanical Engineering