Dave Decker Email & Phone Number

Responsible for managing two remote development teams to create and roll-out quality features that are effective with a high degree of usability. Actively engaged with product management leadership to help manage roadmap, prioritization and be the bridge for communication between development teams, stakeholders and users. Partnered with UI/UX to design elegant and thoughtful solutions with a focus on empathy for the user. Managed all agile ceremonies with development teams using a highly collaborative and respectful approach.

Actively engaging with stakeholders across the company to define and shape business critical needs. Supporting the business through problem definition, process mapping, requirements documentation, road mapping and development execution to ensure all stakeholders have a shared understanding and agreement on desired outcomes. Acting as a liaison between IT/IS and the business to build out effective solutions leveraging company platforms within an agile framework. Key leader helping drive agile transformation within IS department.

Engaged with stakeholder groups across the company to deliver metrics, process improvement and business platform enhancements to meet desired business outcomes. Consulted with internal stakeholders from stage one to identify business needs, document requirements and successfully execute projects within an agile framework. Served as a subject matter expert in data integrity, business platforms, reporting and launching of business intelligence dashboards.

Recruited to help advise and execute on future strategy and plans for marketing operations and build credibility with commercial and sales ops partners. Helped drive mindset change in senior leadership and the overall positioning of marketing operations. Worked across the organization to help establish and improve efficiency and develop a focus on metric-based outcomes and data integrity.

Greater Denver Area

Over-arching responsibility around marketing operations, sales operations, marketing/sales metrics and data management. Partnered with field marketing to develop effective campaigns to drive demand generation efforts. Vendor/consulting management for marketing/sales systems and data stewardship initiatives. Worked closely with sales around demand generation/lead lifecycle process to optimize marketing to sales lead hand-off and accountability. Partnership within all levels of the organization to drive continued progress and KPI success. Management of marketing budget and liaison with finance/accounting teams. Strong understanding of high level strategy with a deep knowledge of how to get it done tactically.

Management and oversight of sales and marketing systems including marketing databases, Eloqua and Salesforce CRM. Responsible for business intelligence initiatives, metrics, analytics, process improvement, new data acquisition, data quality/enhancement and leveraging data assets for internal use and external revenue opportunities. Drove marketing best practices and support across all products and brands within the company.

Partnered with furniture and facilities verticals to project manage, execute and analyze all marketing campaigns. Presented campaign results, ROI analysis and recommendations to VP of Marketing and stakeholders. Identified necessary action steps and criteria for list extraction, segmentation and overall campaign strategy. Managed high visiblity project to develop a 'first of kind' marketing data mart solution. Worked regularly with company BI group to leverage data to support business decisions. Managed and facilitated company 'Go-to-Market' weekly meeting involving 20-30 stakeholders. *Corporate Express was purchased by Staples in July 2008 - marketing positions were eliminated.

Managed daily and weekly reporting and analysis for marketing/media activities. Acted as liason between business and IT group to solve business problems and provide data-driven solutions. After approximately 1 year, was given the opportunity to launch a new Business Intelligence Unit to help better leverage data to support ongoing business decisions. Responsibility in distribution of key metrics, life-time value models and assistance in development of company operations budget. Worked in Cognos BI tool for analysis projects and leveraged SQL skills to extract data as needed. Reported directly to COO.

Quickly promoted from Opportunity Specialist to Market Research Analyst within 6 months of hire based on performance and streamlining business processes. Worked closely with business development groups to identify and distribute new outsourced contract opportunities with key government clients. Managed all aspects of company CRM tool including user training. Performed ah-hoc industry-related research. Managed competitor contracts library. Partnered with proposal writing team to provide input and data for RFP responses. Helped drive pipeline and other marketing reports distributed to key company executives.

Managed marketing databases, report development and distribution of key marketing and hospital-wide metrics. Created first of kind marketing annual reports. As a result of identifying new business needs, created databases and implemented process improvements for multiple departments. Assisted in TV ad creation and logistics. Assisted in print ad buys. Routinely requested additional responsiblity above and beyond standard position requirements.

Bs, Marketing With Added Emphasis In Information Systems

Activities and Societies: Delta Mu Delta Honor Society, National Collegiate Scholars, Golden Key National Honor Society Graduated.

Mba, Accounting And Finance

Graduated with Honors