Dave Ritter Email & Phone Number

Bentonville, Arkansas, US

• Leading insight & strategy execution for Great Value brand repositioning (a $32 billion brand).
• Managing teams responsible for Walmart U.S. Food, Consumables and Seasonal customer insights.
• Democratizing Department-level NPS measurement (goal setting, accountability and dashboard access).
• Guiding LRP/AOP business strategy with customer insights across Walmart SBUs.

Bentonville, Arkansas, US

• Created and scaled an on-going, internal department-level NPS program ($1 million savings in costs annually).
• Accelerated YoY sales growth through fresh department reinvention, improving shopper experience and fresh overall impression.
• Enhanced fresh meat perception through packaging development and new brand launch of McClaren Farms.
• Led successful meal solution research, ideation, product development and launch.

Bentonville, Arkansas, US

• Drove double digit YOY comp sales in Hispanic-traited stores initiated by customer-led insights.
• Influenced business decisions on Microbrands, Registry, Subscription, Seasonal, Toy Catalog, Toy Store of the Future, Sponsorship, Social Media Influencers, Satisfaction Guaranteed.
• Established influence, trust, and action through proactive executive newsletters titled Voice of the Customer.
• Executed proactive projects, pushing the organization forward (Registry, Subscription, etc.).

Bloomington, Illinois, US

• Empowered the organization to think more customer-centric through the development and launch of an organizational customer measurement strategy
• Managed a team responsible for all quantitative research & insight tracking (e.g., advertising, brand awareness, purchase funnel, market share, etc.)
• Prioritized investments in the insurance customer experience via a customer experience model
• Piloted a project tracker for budgeting, prioritization and ROI.

Bloomington, Illinois, US

• Moved State Farm from #2 to #1 (passing Allstate) in market share through effective marketing investment & repositioning (Hispanic Acculturation Research/Strategy).
• Co-led brand repositioning efforts, improving State Farm’s brand awareness and perception among a younger customer base.
• Influenced Marketing and product development decision making through the creation of Auto and Life Insurance customer segmentation.
• Shaped UX journeys and new product development through a customer needs-based segmentation.

Los Angeles, CA, US

• Supported full-service quantitative and qualitative primary research execution (scoping, development, analysis, report creation and presentation of findings).
• Worked with global brand clientele such as Yahoo!, Nordstrom, Activision, Quicksilver, Nintendo and NASA.

Sarasota, Florida, US

• Administered Florida snowbird customer research (qualitative and quantitative methodologies).
• Developed strategic planning positioning statements for creative advertising execution.
• Conducted qualitative telephone interviews with industry experts regarding book publishing technology.

Deridder, LA, US

• Increased business production among 156 insurance agencies across three states (IL, MO and IN).
• Delivered competitive intelligence reports to home office based on Agent feedback.
• Promoted brand awareness and lead generation at tradeshows and industry conferences.

Uxbridge, West London, GB

• Learned retail merchandising through servicing six retailers in the Bloomington, IL area
• Managed product inventory, displays and distribution for retail accounts

M.A., Advertising

B.S., Marketing

A.S., Business Administration