Enhanced organization's Google Adwords account through negative keyword addition and more targeted ad group creation resulting in significant improvements to click-thru rates, average position and cost-per-conversionTasked with annual advertising budget creation and tracking throughout year to help inform quarterly advertising campaign designGenerate creative briefs for advertising agency to lead quarterly travel insurance and health and dental insurance campaignsCollaborate on key strategic initiatives like mobile app development, buy-flow improvements and CRM systemsRe-design travel renewal process to increase retention by designing new direct mail pieces including copywriting and working with IT to program correct logicWork with webmaster to create campaign specific landing pages including A/B tests to experiment different elements to maximize conversion rates

- Generate competitive intelligence through market research- Create surveys and analyze results- Manage and grow social media presence with campaigns and content generation- Work collaboratively with a variety of departments to launch new insurance products - Maintain search engine marketing presence on Google Adwords and Bing Advertising

Design and management of an association communications plan that includes public relations, social media and digital marketing components. Ongoing management of Twitter, Facebook and LinkedIn accounts to provide relevant content that engages members and the public. Create prospect databases and design marketing campaigns that attract new corporate and associate members to the association.

ICBA Benefit Services Ltd.- Coordinate distribution of email marketing pieces and email newsletters including testing, list segmentation and content creation- Manage annual industry survey and generate corresponding reports for all major industry sectorsVancouver Comedy & Arts Fest - Recommend and implement strategies to promote festival and increase attendance- Manage company’s e-Newsletter, Twitter, Facebook, and YouTube accounts to engage festival fans online through content that kept the brand “front-of-mind”- Create and monitor Facebook, Google and online banner advertising- Communicate with local blogs in target market areas to increase buzz and awareness- Increased Twitter followers by 61% and Facebook fans by 39% over 8 monthsNoah’s Ark Preschool- Create new search engine optimized website using Wordpress that now ranks on first page of Google- Submit website to Google Places and other important directories to generate referral traffic- Create and monitor Facebook advertising campaign targeted at regional residents

- Create and monitor yearly marketing plan and budget to maintain 95% client retention rate and attract 300 new clients each year- Generate offers and content for email marketing campaigns to produce action and conversions- Analyze web statistics and lead generation results to steer marketing strategy and messaging - Liaise and maintain relationships with creative agencies and supplier partners- Follow up with prospects through phone calls and in-person meetings if required- Implement and manage day to day marketing activities - Develop creative direction for new marketing pieces and collaborate with suppliers to manage the vision through production- Work with inside and outside sales team members to develop collateral pieces that correspond to brand standards and aid the sales process- Run annual wage and benefit surveys for 11 different trade categories and analyze results to create reports for member and public consumption- Collaborate with clients to create product enhancements and new offerings to increase retention- Manage company’s internal CRM system of 50,000 contacts to track prospects and create segmented lists for targeted campaigns- Coordinating events including company’s annual golf tournament and breakfast seminars- Act as intermediary to handle member inquiries and provide customer service

Worked with the Marketing Innovation team to clean up their databases and produce internal marketing initiatives.