David Roe Email and Phone Number

Lead a team of UX designers. Set goals, remove roadblocks, collectively work toelevate the design work of our team. Responsible for the design of Optum’s native (iOS and Android) mobile pharmacy experience. Create better experiences for physicians and office staff ordering medications through Optum’s provider portals.

Led a team of product designers (UX designers) and service designers working on Cardinal Health’s commercial software technology used by thousands of pharmacists across the country.Created wireframes, mockups, and prototypes for a redesign of software used by pharmacists to conduct clinical services.Designed tablet and desktop features for specialty pharmacy inventory software.Conducted user research (interviews, on-site visits, usability tests).Created, maintained, and evangelized use of software design style guide.Created storyboards, illustrations, videos, and presentations to support innovation process.Facilitated design thinking / ideation, design studio, design sprint, and service design working sessions with internal and external audiences.

Adjunct Faculty Instructor - Human Computer Interaction (HCI)Taught HCI, user interface (UI) design, and user experience design fundamentals.Created course materials, mentored students as they created a prototype software application.

Led a team encompassing a variety of design disciplines: visual / graphic design, user experience design, front-end development, photo retouching.Created responsive website designs for Big Lots’ ecommerce website.Built and tested prototypes of new website features. Created sitemaps and process flow diagrams.Provided design direction on digital marketing assets (email, social media, etc.).

Provided user experience design leadership for the responsive redesign of The Wexner Medical Center's website.

Developed the strategic vision for manta.com’s search, browse, and discovery product.Led responsive, site wide, UX redesign and technology platform rewrite.Implemented incremental product enhancements and championed new feature development.Created business cases for new product features, product design vision, and product roadmap.Responsible for writing user stories and prioritizing product backlog.Implemented internal search engine enhancements and a personalized recommendations system to meet product goals. Monitored product metrics / performance.

Led the user experience design efforts for MindLeaders' courseware and talent development (performance review) products.Managed the redesign of MindLeaders' courseware interface.Conducted user research, wrote creative briefs, created personas, wireframes, process flow diagrams, mockups, and prototypes.

Designed new website features for manta.com - wireframes, process flow diagrams, prototypes, and mockups.Conducted design research - developed research goals, scripts, and surveys. Facilitated user testing sessions. Analyzed results and presented final report and recommendations.

Designed chase.com credit card rewards points redemption features.Coordinated with internal and external creative teams to design a new chase.com.Managed research study to gather customer feedback on new website design.

Managed email campaigns, developed brochures, statement stuffers and other marketing materials promoting online account access.Consulted with internal clients to improve the design and usability of internal software applications and websites.Reviewed websites for compliance with brand and interface design specifications.Led nationwide.com website redesign.Redesigned the primary intranet application used by Nationwide's insurance agents.