More details in the future as I am just starting to dig in!

Just a few one off pop up conferences here and there. In 2019 the MVP version was in Detroit and the second is planned for Chicago in 2024 which sadly we had to cancel. The goal of the small conference is to be a 1/2 day all local conference that tries to be as lean as possible and donate all profits to local charities.

NorthSide Metrics consults clients that range from a small single person startup to a larger enterprise using digital marketing best practices, business goals and data. Clients have ranged from large e-commerce to lead focused and publishers.• Each year 3-5 clients on average are assisted with a range of website migration types with immediate positive rankings, traffics & conversions. One such project included 2 migrations in 4 months and still netted +75% YOY Google Organic Sessions.• After assisting a publisher to implement large issues found during an audit the next quarter showed a +50% for clicks and impressions from Google.• Created and grew a client’s 1-week PPC test budget of $1,000 to $25,000 monthly spend in 3 months while meeting their ROI goals.• Took over paid accounts for a client and within 3 months had reduced CPL by 30% and by month 7 it was at 50% all while maintaining volume.

Since 2012 I have spoken at a number of conferences each year. Here are some of the more recent conferences and topics that I have spoken about.2015 Local Chicago Meetup/Training - Introduction to Social, PPC & SEO2015 ClickZ Chicago - Search Spotlight Track Chair2016 SMI Dayton - Competetive Analysis Through Social Media2016 Beer Now - Analytics – Know the True Story of Your Reach and Engagement2017 Craft Brewers Conference - Digital Marketing 1012017 Swivel Conference (Bend, OR) - In-house SEO/Agency Training/Workshop2018 DigiMarCon Midwest - Inbound Marketing Master Class (filled in for another speaker)2019 Experience 2019 (Roanoke, VA) - How to Get Buy In, Management Approval for Your Projects2020 SEMPDX - SEO/Google Search Console (Virtual)2021 BeerNow - Top SEO Priorities for Bloggers2015-2023 Pubcon (Vegas, Pro, Miami, SFIMA, Austin, Virtual)- SEO Tech Masters- What Is New with Content Marketing in 2015- Content Marketing 2016 - Trends and Hot Topics- In-House SEO and SEO Team Building- In-House SEO - Technical Content- From Agency To In-house- Podcasting- Data-Driven Content Marketing Audit- Podcasting Guide- SEO For E-commerce2018 & 2023 Engage Conference (PDX)- She Said, He Said (SEO)- Creating Actionable SEO Deliverables2018-2021, 2023 & 2024 Midwest Digital Marketing Conference - How to Win At and With SEO- Creating a Data-Driven Organization- Google Gives You a Search Console. Learn To Use It (Virtual)- The Future of SEO Panel- SEO Panel: SERP and the Zero-Click Experience2019, 2022 & 2023 Internet Summit/Digital Summit- How to Build Bridges Between Departments for SEO Success (Raleigh)- Leveraging Free Data from Search Engine Webmaster Tools (Detroit & Chicago & Denver)- Creating Actionable SEO Deliverables (Chicago)2022-2023 DigiMarCon (Midwest (CHI), Great Lakes (DET) and Mid-South (Nashville))- Going Beyond Written Content- Creating Actionable SEO Deliverables

I took over as Head of SEO (Fractional Director) where at first, I was PT and lead on over 10 clients. During my time there we grew the client base over 2x, client bookings increased 3x, and grew to SEO Team to 5 people.- Established best practices for the SEO Team and helped onboard and manage each team member.- Worked with Ecommerce, Law, Home Loans, SaaS, Local Businesses, Insurance, Real Estate clients and more.- Worked closely with the owner and Account Director on scoping, profitability, assignments, and overall team and client management.

After 200 episodes, Mat Siltala and Dave Rohrer have "paused" their weekly "The Business of Digital Podcast" show for the immediate future. With some 40 years of experience in digital between them, multiple businesses, having worked in many industries and a host of other experiences they tried to fill each episode with as much knowledge as possible. With over 40 great guests and 200 episodes still available at https://www.businessof.digital/ you can still go back and listen.Topics Include:- Social Media- SEO- Content Marketing- PPC- And much more

Guest lecturer at the Kellstadt Marketing Center at DePaul University teaching Owned Media Strategy (Content Strategy & SEO Strategy)

As an SEO Lead, my duties included website migrations, managing large and complex SEO programs for large clients, and mentoring junior staff. Clients list available upon request.• Lead Migrations & SEO for Enterprise clients while maintaining +9 NPS.• Lead an account that grew 3x to a 7-figure account in less than a year.

- Work with Internet Retailer 500 clients during SEO engagements and in many cases utilized Gravitystream/OSO/WSO (http://www.rioseo.com/seo-automation-solutions/rio-seo-website-optimizer/) to improve onsite SEO. - Create Link Building Strategies and execute on them- Work with Enterprise SEO clients on education of internal resource and leadership, technical questions, and other hurdles to optimize sites effectively for users and search engines.

- Work with Internet Retailer 500 clients during SEO engagements and in many cases utilized Gravitystream/OSO/WSO (http://www.rioseo.com/seo-automation-solutions/rio-seo-website-optimizer/) to improve onsite SEO. - Create Link Building Strategies and execute on them- Work with Enterprise SEO clients on education of internal resource and leadership, technical questions, and other hurdles to optimize sites effectively for users and search engines.

While I have managed my own web properties for many years I have more recently begun taking on smaller consulting projects in the evenings. Projects include but are not limited to the following:• Technical SEO Audits• SEO Site Audits• PPC Management for Google, Microsoft, and YahooA sampling of sectors for companies and projects:• Health & Medical• Media & Publishing• Mortgage• Automotive & SportsHere is a sample of the talks and panels I was on from 2012-2014.09/2012 - Digital World Expo - Topic: Paid Search Planning09/2012 - Digital World Expo - Topic: “Grey Matter” SEO Exhibit11/2012 - SES Chicago - Topic: Successful In-House SEO12/2012 - SMX Social - Topic: SEO For Social Media Managers02/2013 - SES London - Topic: Intro to Analytics03/2013 - SES NYC - Topic: Intro to Analytics04/2013 - Pubcon NOLA - Topic: Content Marketing05/2013 - Pubcon SFIMA - Topic: SEO Contracts09/2013 - Social Media Week - Topic: Improving Social Media With SEO10/2013 - Pubcon Vegas - Topic: Working with SEO Agencies11/2013 - SES Chicago - Topic: SEO & Website Migrations: Ensuring a Smooth Transition11/2013 - Social Media & PR Monitoring and Measurement Summit - Topic: Listening to Social Signals and Shares to Adjust Content Marketing Campaigns3/2014 - Pubcon NOLA - Topic: Content Marketing 20143/2014 - Pubcon NOLA - Topic: In-House Team Building and Training4/2014 - ClickZLive NYC - Topic: The Marriage of Brand and Agency: Selecting the Right Agency for Your Business4/2014 - Pubcon SFIMA - Topic: Content Marketing for Social Media5/2014 - ClickZLive Toronto - Topic: Assess. Diagnose. Fix: How to Become a Leading SEO Mechanic10/2014 - Pubcon Vegas - Topic: What Is New With Content Marketing in 2014Training1/2013 - 312 Digital Training - Topic: Introduction to Web Analytics3/2013 - 312 Digital Training - Topic: Be More Authoritative Online: Off-Page Optimization

I lead or assisted with all aspects of online lead generation, managed multiple writers and developers and was the key Marketing contact relating to all thing’s web related.• Owned the static site and brought it through multiple migrations and updates. Created the framework that allowed easy updates to a large static site while creating a detailed lead tracking system.• The SEO channel under my leadership saw 4 straight years of driving valid organic search leads up 30% year over year.

The role was a mix of job duties that ranged from Sales, Product Manager, Project Manager, SEO Consultant and Devopment Manager. The goal was to grow organic visits for clients such as Polo, Pottery Barn, NothernTool, HSN, and other large e-commerce clients.

Worked there after my previous company was bought. Worked as a Lead ColdFusion developer and SEO Manager for the Consumerguide brand sites.

- Created, documented, and lead projects to improve SEO and conversions- Managed all SEO duties including link building strategy, keyword research, and keyword list building- Assisted the SEM Manager on PPC management and landing page optimization- Educated internal groups about best practice SEO and conversion (Editors, Web Developers, Product Managers)- Grew auto site to 1.5+ million monthly users and the product site to over 1.2+ million

Worked on http://auto.consumerguide.com, http://products.consumerguide.com, and many microsites for PIL/Consumerguide.Worked with ColdFusion, CSS, SQL, PL/SQL, and Javascript.

ColdFusion Developer for internal and external recruiting sites for Accenture.com

ColdFusion Developer