Dave Rossborough Email & Phone Number

Kingston, On, Ca

Kingston, Ontario, Canada

Providing professional Marketing, Management, and Business Development services for businesses of all sizes across diverse B2B and B2C industries.● Digital Strategy● Facebook/Instagram/Google/Youtube/Twitter Advertising Management● Local Search Visibility● Google Analytics Setup and Monitoring● Shopify Setup and Optimization● Email Marketing Automation● Copywriting● Website Design and Creation (Wordpress, Drupal, Squarespace)● Social Media Strategy and Implementation● Marketing Plan Development and Execution● Platform Integrations● Lead Generation● Online Community Setup and Nurture● Marketing Funnel Ideation and Creation● Facebook Messenger Bot Marketing● Content Marketing

Kingston, Ontario

Ontario, Canada

Responsible for the growth of all Marketing, Revenue Generation, and Ops channels, along with building a self-sustaining team of content marketers, and managing relationships with outside vendors.Key achievements:● Design, creation, and optimization of Digital Content, Advertising and Re-Marketing model● Creation, growth and moderation of a brand new digital community which has grown to over 13,000 members in a year● Successful business model pivot from advertising driven to product driven within 6 months● 100% year on year E-Commerce Growth● End to end social media strategy for 4 million+ followers across all major social platforms● Creation and optimization of evergreen automated email marketing campaigns● Creation of a customer service team, implementing best practices and training new CSRs● Ideation, creation, and launch of a new brand and technology product to monetize and re-energize a back catalogue of workout videos. This has gone on to become a pillar of the company revenue model● Management of a Multi-Million annual advertising budget

Kingston, Ontario, Canada

I was charged with creating a Performance team to determine, track, and improve KPIs for client web properties, with a focus on successful content marketing features. My team was responsible for:● Interviewing clients● Determining KPIs● Implementing tracking and technical components to report on KPIs● Implementing technical and marketing solutions to improve KPIs● Utilization of analytics to uncover trends in customer consumption of content● Managing teams of Data Scientists and Account Managers● Arming the Account Team with data, talking points, and directives to take to the clients

Kingston, Ontario, Canada

Responsible for the development and execution of a new content strategy, new website, and all client interaction with the Mitsubishi Cooling and Heating senior marketing team:● Full specification proposal for a re-imagined web presence based on authoritative branding● Content category, topic, and article planning, optimization, and publication● UX design and implementation based on focus group research findings● Design and implementation of Live Chat solution● Re-imagining of the Dealer Locator Feature to make it easy for customers to find installers● Using analytics to promote specific content to specific users based on history, season, and location● Vendor selection for technical implementation● Presentation of marketing and technical plans● Project Management, Milestone Mapping, Deliverable Presentation, Launch● Co-ordination with writers, designers, PR agency, and all internal stakeholders● Liaising with Twitter and Google for advertising optimization The new website was launched on time, on budget to great acclaim from the hierarchy at Mitsubishi Electric Cooling and Heating and remains in place as the primary customer-facing portal for the brand.

Ontario, Canada

Innovative and resourceful achievement of success with over 70 separate corporate clients and web properties spanning multiple industries.====================== Significant Accomplishments======================● Built and led the 40 person marketing team responsible for creating and overseeing total marketing efforts for a Content Marketing start-up company and growing it from pre-revenue to over $15 million in annual turnover in under 3 years in the highly competitive Online Gaming sector.● Supported client efforts with strategic marketing campaign development and execution to reach 100% year on year growth in the Canadian Tourism sector.● Developed ground-breaking digital content and competitive analysis techniques to help guide strategic planning for start-up and accomplished online businesses alike.● Led digital marketing and advertising team responsible for generating content marketing and paid traffic on a large enough scale to propel the web property into the top 1000 most visited sites on the Web.====================== Areas of Expertise======================● Sector expertise in digital marketing for Tourism, Online Gaming, HR, Fitness, and Entertainment. ● Keen focus on Business Strategy backed by advanced analytics and driven by ambitious ROI goals.● Conception and implementation of integrated marketing strategies utilizing: SEM/SEO ● PPC ● Email Marketing ● CRM ● Print MarketingPR ● Traditional Advertising ● Social Media Marketing ● BrandingAffiliate Marketing ● Industry Conferences ● Content MarketingDirect Response Marketing ● Proactive Customer Support ● Viral ContentLoyalty Points ● Interactive Games ● Innovative original software platforms

North American Studies

General studies focused on Business, Politics, History, Social Studies, and Economics

Exchange Student, Commerce, History, Social Studies

International Exchange Year

Btec, Business Law