Dave Ross-Tomlin Email & Phone Number

Ottawa, ON, CA

Los Angeles, California, US

Lead for UK communications and earned media across TikTok For Business, TikTok Shop, Media and Sports Partnerships.

Brighton And Hove, GB

Lead on client services, taking responsibility for the agency’s accounts including Lord’s Cricket Ground, British Gymnastics and Swim England, as well as line management of the account team at Run and helping the company to grow its client portfolio through new business development.

• Lead for communications strategy and media relations in UK Comms team at Facebook for advertising and marketing, small business and news publishers use of the platform, as well as comms for the regional sales.
• Originally joined Facebook as EMEA Comms lead for ‘Monetisation’ which supported sales and marketing teams across the region before making the move to an expanded UK team
• In an unprecedented time, crisis communications was a huge focus, learning to deal with multiple stories each week and even day to quickly and effectively respond to fast-moving situations in order to try to limit.
• Established very strong relationships with national media and tech reporters, as well as furthering relationships with UK marketing and advertising trade press and ad industry association bodies such as the IAB.
• Worked in partnership with our Policy colleagues to better ensure communications was speaking to the challenges of policy stakeholders and regulatory pressures
• Managed UK PR agencies for core Facebook account and for Facebook Watch account

New York, NY, US

• Joined AOL in 2015 through the acquisition of mobile advertising firm Millennial Media, where I had worked as the company's international PR and content lead since December 2013.At AOL:
• Responsible for the strategy, management and implementation of B2B PR for the company’s sales and advertising teams in the UK, Nordics, Asia Pacific, Australia, Japan and Brazil
• Managed local PR agencies across markets, providing strategic guidance to ensure support of and consistent AOL communications in all territoriesAt Millennial Media:
• Millennial Media’s first communications employee outside of US HQ, with remit to devise and setup comms strategy for company in the UK, and later France and Germany
• Responsible for the strategy, creation and execution of content and communications activities via paid and earned press, events and marketing channels
• Managed the editorial pipeline and creation of compelling content that targeted stakeholders across multiple channels, supporting sales and marketing activity

New York, NY, US

• Part of Burson-Marsteller's (now BCW) UK technology practice leadership team, managing global product PR and agency network for smartphone manufacturer Sony Mobile, one of the agency’s key client accounts
• Primary responsibilities working for Sony Mobile include managing and developing media relations strategy, budget management, and global network coordination of the client’s top markets to ensure consistent activation.
• In addition, responsible for the management of the UK technology and telecoms PR teams for consultancy firm Accenture, as well as consumer PR for romantic social network Zoosk

London, England, GB

• Main responsibilities at Octopus (now Publicis Pro) included supporting the strategy and planning process for the agency’s flagship client Cisco, as well as managing a team of six to lead the successful implementation.
• Key responsibilities included client counsel, media planning and management, strategic planning, development of corporate messaging, personnel development and management, financial management and new business

London, GB

• Joined with the remit to setup a dedicated mobile practice within the company, Diffusion Mobile.
• Built a strong portfolio of clients including mobile internet software vendor Volantis (acquired by Pegasystems), phone recycling comparison site SellMyMobile.com and analysis house Juniper Research
• Responsibilities included client strategy and planning, leading the implementation of campaigns, new business and lead generation, staff management and marketing the Diffusion Mobile practice

London, GB

• Responsibilities involved leading the implementation of PR activity for client accounts including HTC, Ericsson and Namco Bandai
• Responsible for the management of the UK press office and reviews programmes for HTC, successfully implementing a unified global press and publicity strategy for new products and establishing direct relationships with.

San Francisco, California, US

• Joined through the graduate training programme, working on a variety of clients in the mobile and wireless space, honing my practical public relations skills to become an astute communications professional
• Key responsibilities included pitching for media relations, team capacity planning and PR strategy planning