Drove cross-organizational product, engineering, business and marketing teams to optimize Intel’s multi-billion dollar mobile PC product roadmap. Projects included crafting Intel’s next-generation brand feature framework and deep analysis of current roadmap to identify simplification/streamlining opportunities. Influenced strategic planning group on longer-term product strategy beyond the 8-quarter horizon. Collaborated with platform teams to craft product narrative, design at-launch product stacks, as well as refresh cycles throughout product lifecycles.

Architected overall launch strategy of 3rd generation Intel Core processor, resulting in over 600 positive press articles written, and 150,000+ page views of social media content.Crafted overall launch narrative, directed $250,000+ agency budget, co-wrote and oversaw production of “The Power of Small,” the social media video centerpiece of the launch.Defined and drove future architecture communications strategy for future Intel products.Heavily involved in content definition and alignment for annual Intel Developer Forum.

Crafted performance marketing strategy for 2010 and 2011 Intel Core desktop and mobile product lines. Drove cross-organizational alignment to this strategy and resultant performance marketing messages between benchmarking group, product groups, public relations team and corporate marketing group.Represented Intel in BAPCo, an industry PC benchmark consortium. Authored the Marketing Requirements Documents which defined BAPCo’s flagship products, including SYSmark 2012, MobileMark 2011, and SYSmark 2014.Developed and drove Intel's Energy Efficient Performance model to convey both performance and energy efficiency. Still used broadly across the company by worldwide sales teams for customer education and government tenders.Drove development of HDXPRT, an experiential PC benchmark that evaluates quality of experience of media consumption and creation. Now a community-developed benchmark still used in PC industry.Led meetings with high-profile technical press and mainstream press to in Brazil, Asia and Europe to discuss product performance, and best practices for evaluating PC platform performance. Delivered classes and presentations in French and Portuguese at events in France and Brazil.

Founding member of an elite technology-focused web-site. Current traffic: 8,000,000+ page impressions per month.Built out sections covering 3D graphics, audio, system integration, wireless networking, media streaming, Linux and home studio recording.Delivered 1-2 large articles per week. 300+ articles published on ExtremeTech.Managed team of freelance writers, assigning and editing large-scale articles.Managed daily operation of web-site.Appeared regularly on TV shows including CNN Financial News, NBC and MSNBC.

Directed the Technology and Simulations sections of industry-leading computer gaming magazine with circulation of 300,000+. Delivered 10+ pages of editorial content to a monthly magazine, covering PC hardware products, technology and trends.Pioneered the field of 3D benchmarking using computer games as test applications.Guided industry-standard benchmarking development in the areas of 3D graphics and audio.Managed a team of freelance writers, assigning and editing stories.