Dave Sametz

Dave Sametz Email and Phone Number

Chief Business Development and Marketing Officer @ Sifter
Chicago, IL, US
Dave Sametz's Location
Greater Chicago Area, United States, United States
Dave Sametz's Contact Details
About Dave Sametz

High Action marketing professional with demonstrated leadership and business building skills in consumer packaged goods, grocery eCommerce, Health marketing, and digital marketing. I am a classically trained brand marketer who has deep digital experience in grocery, loyalty, digital couponing, event, interactive and shopper marketing. Accomplished in developing and managing omni-channel marketing including digital, mobile and social media. Leader in managing multi-functional business teams, strategic planning, loyalty marketing, shopper marketing, product development, consumer promotion and business development to achieve maximum profitability.Specialties: Grocery eCommerce, Digital Marketing, CRM/Relationship marketing, Consumer Packaged Goods Marketing, Strategic Marketing Planning, Shopper Marketing, Consumer Promotion, Interactive Entertainment & Sports Marketing.

Dave Sametz's Current Company Details
Sifter

Sifter

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Chief Business Development and Marketing Officer
Chicago, IL, US
Website:
siftersolutions.com
Employees:
18
Dave Sametz Work Experience Details
  • Sifter
    Chief Business Development And Marketing Officer
    Sifter
    Chicago, Il, Us
    View
  • Sifter
    Chief Business Development & Marketing Officer
    Sifter Dec 2022 - Present
    Chicago, Illinois, Us
    As Sifter Chief Business & Marketing Officer, I oversee the business strategy that drives the customer and brand experience across Retail grocery, Health, and CPG business verticals, while also responsible for customer acquisition and recurring revenue. I am responsible for planning, developing, and implementing the overall business marketing strategy and demand generation for Sifter. Doing “good” for your customers is always good for your business, which is why the relationship between Business Development & Marketing is key to my role.
    View
  • Sifter
    Chief Customer Officer At Sifter Sp, Llc
    Sifter Apr 2020 - Dec 2022
    Chicago, Illinois, Us
    Sifter is a new ecommerce grocery marketplace and Nutrition as a Service API provider that empowers shoppers and health platforms to discover grocery products by brand that fit their personal health, wellness, lifestyle and medical goals. Sifter promotes good health by making it amazingly simple to discover, trust and buy products that fit your personal diet, medical and lifestyle priorities. We combine nutrition and data science, food & drug interactions, and machine learning to create a personalized product assortment for you and your health care clients. Sifter.Shop The amazingly smart and simple grocery shopping solution for managing your dietary, medical and lifestyle priorities. Go to; https://www.sifter.solutions/
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  • Cox Target Media
    Vp Cpg Marketing
    Cox Target Media Jan 2014 - Mar 2020
    Responsible for building the CPG-Grocery Division across Cox Digital Media assets including Savings.com Grocery platform, Valpak-Direct Marketing and Savings.com Social Media Influencer Network
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  • Savingstar, Inc.
    Vp Cpg Partner Marketing
    Savingstar, Inc. Jun 2010 - Jan 2014
    Waltham, Ma, Us
    SavingStar is the first national online and mobile digital Coupon and Loyalty program that links CPG Grocery, Drug and Mass merchant offers to consumer frequent shopper cards, all verified through retailer transaction data, allowing online paperless transactions. SavingStar Online Mall expands reward savings across all digital retail channels allowing consumers to earn rewards beyond Grocery. -Start-up team member launching the company -Leader in business development on P&G-SavingStar Threshold CRM program -Leader in Biz Dev team development
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  • Upromise-Sallie Mae
    Vp Loyalty Partner Management
    Upromise-Sallie Mae May 2007 - May 2010
    El Segundo, California, Us
    Leading On-line Loyalty Rewards Marketing company in the area of helping families save for their children's college education. Responsibilities include developing and implementing strategies to build the CPG and Retail Grocery vertical among leading manufacturers and retailers including Nestle, Campbell's, Kraft, General Electric, P&G and Walmart..Restage the Upromise Retail and Grocery loyalty model in the area of on-line targeted direct marketing..Developed new CPG/Grocery Consumer eCoupon Savings model.Rebuild client engagement with service through direct account management..Develop CPG and new Member acquisition model to continue to build scale.
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  • The Sunflower Group
    Vp Sales & Marketing Strategy
    The Sunflower Group Jun 2002 - Jan 2007
    New York, Ny, Us
    Develop and direct the account management and business development teams for national CPG clients in the areas of in-store marketing, retailtainment, direct and event marketing. Clients include Kraft, Sara Lee, Quaker Oats, Tropicana, Unilever, Nestle, Wrigley and Coca Cola representing +$40MM in agency revenue.-Grew agency revenue from $14MM to +$40MM in 4 year period, a 185% growth rate.-Developed Account Management team consisting of 7 Account Directors and 1 Event Director.-Developed Wal-Mart in-store sampling program representing over +$80MM in agency revenue
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  • Flair Communications Agency
    Vp Strategy & Marketing
    Flair Communications Agency Jan 1999 - Aug 2002
    Us
    .Strategic promotional marketing planning across top blue chip clients including SC Johnson, ConAgra, American Dairy, Kellogg's and JM Smucker..Developed sports and entertainment promotional marketing programs including NASCAR and Sony Columbia Pictures..Responsible for co-op partnership marketing between American Dairy and Kellogg's resulting in a multi-year "Milk & Cereal" alliance.
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  • Ps Promotions-Entertainment Marketing Agency
    Vp Group Management Supervisor
    Ps Promotions-Entertainment Marketing Agency Jun 1997 - Dec 1998
    .Led the promotional planning with key CPG clients in the area of interactive entertainment and sports marketing..Developed entertainment activation model linking the Brand, Retailer, Consumer, Sales Force and Media..Led the agency strategy development planning..Led business development team
  • The Kraft Heinz Company
    Brand Manager-New Products
    The Kraft Heinz Company Sep 1984 - Oct 1986
    Chicago, Il, Us
    .Provided strategic direction for business development and marketing for Kraft Pourable Dressing category..Developed product optimization program across across core flavors resulting in new and improved Italian dressing lines..Developed and introduced full line of "squeeze" dressing packaging reducing shipping costs and increasing profit.
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  • Kellogg Company
    Brand Management
    Kellogg Company Jun 1978 - Sep 1984
    Battle Creek, Michigan, Us
    Managed the repositioning of Kellogg's fiber brands including the All-Bran Cancer Campaign. Responsible for marketing, planning and promotion of nine Adult Nutritional Cereal brands. Food Service experience included the introduction of institutional bulk cereals and dispensing units and single serve package redesign . -Worked on the new product launch of Crispix-Instituted "new improved" Product 19 launch-Developed strategy behind Special K "Inch Pinch" campaign.
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Dave Sametz Skills

Direct Marketing Digital Marketing Brand Management Advertising Strategy Marketing Strategy Marketing Shopper Marketing Loyalty Marketing Product Marketing Sales Management Integrated Marketing Sales Market Planning Business Development Management New Business Development Account Management Product Development Fmcg Consumer Packaged Goods Marketing Customer Insight Leadership Retail Multi Channel Marketing Strategic Planning Social Media Marketing Digital Strategy Entrepreneurship Start Ups Brand Development Strategic Partnerships Relationship Marketing Online Advertising Email Marketing Mobile Marketing Loyalty Programs Interactive Marketing Consumer Products Strategic Thinking Marketing Management Marketing Research E Commerce Analytics Online Marketing Competitive Analysis Database Marketing Crm Segmentation Mobile Devices

Dave Sametz Education Details

  • The University Of Chicago Booth School Of Business
    The University Of Chicago Booth School Of Business
  • University Of Wisconsin-Madison
    University Of Wisconsin-Madison
    Business

Frequently Asked Questions about Dave Sametz

What company does Dave Sametz work for?

Dave Sametz works for Sifter

What is Dave Sametz's role at the current company?

Dave Sametz's current role is Chief Business Development and Marketing Officer.

What is Dave Sametz's email address?

Dave Sametz's email address is dj****@****bal.net

What is Dave Sametz's direct phone number?

Dave Sametz's direct phone number is +131295*****

What schools did Dave Sametz attend?

Dave Sametz attended The University Of Chicago Booth School Of Business, University Of Wisconsin-Madison.

What are some of Dave Sametz's interests?

Dave Sametz has interest in Musician, Being A Dad, Racquetball, Snowboarder, Digital Transaction Data Based Marketing, Windsurfer.

What skills is Dave Sametz known for?

Dave Sametz has skills like Direct Marketing, Digital Marketing, Brand Management, Advertising, Strategy, Marketing Strategy, Marketing, Shopper Marketing, Loyalty Marketing, Product Marketing, Sales Management, Integrated Marketing.

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