Dave Santiago Email and Phone Number
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Dave is a VP of Sales at Cutter & Buck, a premium apparel brand that offers products for golf, sports, and lifestyle consumers. He has over 20 years of experience in the Consumer Packaged Goods, Softlines, and Digital Online sectors, where he has consistently delivered revenue growth, profitability, and customer satisfaction.He leads the Omni Channel Sales Division, which aims to make the brand's products universally available to consumers at every imaginable point of engagement, from retail stores and online marketplaces to corporate and promotional distributors. He is responsible for developing and executing the overarching strategies and OKRs that ensure scalable and sustainable long-term growth, leveraging his expertise in digital marketing, e-commerce operations, product launch, and cross-channel sales team management. He is also a skilled negotiator and communicator who has closed multi-million dollar deals with Fortune companies and built high-performance teams. Dave is driven by creativity, leadership, and challenge, and thrives on expanding the company's reach and impact.
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Vice President Of Sales / Omni Channel Retail And Corporate SalesCutter & Buck Dec 2016 - PresentRenton, Washington, UsExecutive over all sales channels known as Omni ( Golf, Retail, Collegiate & Pro Sports Licensed Retail, D2C, Ecommerce Marketplaces and Corporate ASI and Promotional Products Distributors. Responsible for the alignment of resources and clear objective setting towards the Flywheel and Objective for seeking consumers of C&B Products wherever they can be found. Responsible for developing all overarching strategies and associated OKRs including Digital Retail Marketing that ensure scaleable and sustainable longterm profitable growth.
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Executive Business Director / Omnichannel Consumer SalesCutter & Buck Mar 2019 - Dec 2021Renton, Washington, UsThe objective of the Omnichannel Sales Division is to make our products universally available to consumers at every imaginable point of engagement.The Omnichannel Group at Cutter & Buck deploys highly trained and passionately Customer Centric teams super powered to delightfully help our customers engage and sell to Fans, Alumni, Golfers, Golf Enthusiasts, Active Lifestyle Consumers, Tourists, Amateur Teams, Coaches, Campus Consumers and Professional Team Staffs and Organizations.The teams include Pro Sports and Collegiate Licensed Apparel, Golf, Tournament/ Hot Market, Specialty, Big & Tall, Destination Retail Sales Organizations as well as the Direct to Consumer Group. We measure success by the customers and consumers we delight.
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Cutter & Buck Licensed Apparel Business DirectorCutter & Buck Dec 2016 - Mar 2019Renton, Washington, UsAs CB Team Business Director I am responsible for expanding our reach as an established premium brand to the licensed sports marketplace that include NFL and MLB teams and Fanshops, as well as hundreds of University oriented souvenir shops, stadiums and bookstores nationwide. From the solid foundation, the CB Team has established the opportunity to introduce a multi-brand strategy (C&B, Clique, and CBUK) to Fans everywhere and make it easy for them to purchase anywhere is the mission.
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Senior Sales ConsultantSales And Digital Marketing Consultant 2016 - 2017Mukilteo, Wa, UsWorks with clients to develop and implement go to market channel sales and digital marketing strategies to help them grow revenue through B2B and B2C distribution channels. Perform marketing and industry segment reviews and analyses. Evaluate distribution channels and make recommendations.• Notch Partners, LLC - The premier provider of leadership capital and management-led buyout strategies for institutional buyout investors. • Investcorp – A distinctive brand with a track record of integrity, superior performance and innovation across three business areas: corporate investment, real estate and global hedge funds.• FINAO® - Early stage start-up lifestyle brand featuring athletic design inspired apparel marketed to millennials and sold through B2B and B2C distribution channels. -
Vice President Of Sales I Marketing I EcommerceTeamwork Athletic Apparel I Mto Commerce 2013 - 2016Recruited by leading manufacturer athletic uniforms to turnaround declining sales of in stock business. Led all commercial strategies focusing on digital marketing practices and on-demand products. Managed channel sales and e-Commerce teams.Key Achievements● Created subsidiary MTO Commerce (Made to Order Commerce), expanding online sales to top 200 retailers.● Led go-to-market strategy for MTO Commerce and created new revenue stream after launching alternative channel, serving new markets and industries plus increasing sales by 54% for custom products segment.● Grew Digital Products business 40%, launching two online apparel designers that allowed consumers to customize virtual inventory of over 500K full sublimation lifestyle and performance styles.
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Vice President Of Business DevelopmentPrepsportswear® 2010 - 2013Seattle, Wa, UsPlayed critical role in new business development, interacted with management of potential clients and negotiated pricing structures. Provided strategic and tactical leadership for business portfolio totaling $18M for subsidiary of Sportswear Inc. with 1 million online stores and a direct to consumer e-Commerce provider of print-on-demand customizable apparel. Key Achievements● Increased top-line revenue by 245%, expanding number of website integrations and revenue share partnerships to 200 popular online destinations, including CBS Interactive, MaxPreps and FansEdge. ● Generated $8M in new sales channel revenue, developing and expanding e-Commerce plus launching new licensed merchandise collections. -
Vice President - Business DevelopmentReischling Press Incorporated 2008 - 2010Recruited to drive revenue and new customer acquisitions in support of all corporate strategies and objectives for personalized print services businesses, including print-on-demand corporate communications for brand marketers and private label photo merchandise for mass and specialty retailers.
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Vice President I Home Improvement DivisionCrossmark (Acquired Retail Program Managers, Llc) 1997 - 2008Lewisville, Texas, UsCROSSMARK, Inc., Vice President, Home Improvement DivisionLed newly created Capital Projects Division after acquisition of Retail Program Managers.● Generated over $20M in contract revenues, managing new store build outs, store remodels and national roll outs. Retail Program Managers, LLC., Co-Founder. Positioned start-up company for acquisition. Sold to CROSSMARK USA.● Built sales revenues from zero to $65M annually with products in consumer brands portfolio.● Won first RFP Merchandising Services and Consumer Engagement contract with The Home Depot, resulting in three-year contract for $100M.● Awarded largest number of new store rollouts in history of the retail chain, exceeding 56 new rollouts in 12-month period. -
Vice President Of Consumer ProductsRobert Scott & Sons Ltd. (Acquired Contico Manufacturing) 1990 - 1997Saddleworth, Oldham, GbPromoted from West Coast Regional Manager to lead channel sales teams and held direct account management responsibility for key strategic retail accounts, including Walmart, The Home Depot, Costco, Sam’s Club and Sears. Key Achievements● Grew revenue from $30M to $138M, developing and implementing KPIs (Key Performance Indicators), leading and mentoring sales teams.● Won $28M in private label merchandise production agreements with The Home Depot and Walmart under HUSKY and Popular Mechanics Brands. ● Launched new specialty retail channel storage collection, placing major programs with Pottery Barn, Bed Bath and Beyond, William Sonoma and Target. -
National Sales Manager, Mass And Specialty Retail ChannelsCloset Maid Inc (Parent Company, Emerson Electric) 1984 - 1989Orlando, Florida, UsHired to lead channel sales strategies in discount, mass and specialty retail distribution channels plus military exchanges.Key Achievements● Grew channel sales from $16M to $36M, securing program placement with top 100 retailers, including The Home Depot, Walmart and Target.● Generated $3M in new revenue, launching Cabinet Maid brand of kitchen organizations, securing program in all Walmart stores.Oversaw all sales and business development efforts to Mass/Discount/Specialty Retailers throughout the U.S. and CanadaDuring my tenure, I was able to grow annual sales from $16MIL to $46MIL and secured new program placements at Costco, Sam's, BJ's
Dave Santiago Skills
Dave Santiago Education Details
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University Of South FloridaBusiness Management
Frequently Asked Questions about Dave Santiago
What company does Dave Santiago work for?
Dave Santiago works for Cutter & Buck
What is Dave Santiago's role at the current company?
Dave Santiago's current role is Vice President of Sales @ Cutter & Buck | Omni Channel Sales & Corporate Sales.
What is Dave Santiago's email address?
Dave Santiago's email address is da****@****ail.com
What is Dave Santiago's direct phone number?
Dave Santiago's direct phone number is +176047*****
What schools did Dave Santiago attend?
Dave Santiago attended University Of South Florida.
What skills is Dave Santiago known for?
Dave Santiago has skills like Sales, E Commerce, Strategic Partnerships, Account Management, Management, Leadership, Strategy, New Business Development, Sales Management, Business Development, Strategic Planning, Retail.
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