Dave Schefcik Email & Phone Number

Poughkeepsie, Ny, Us

Poughkeepsie, New York, United States

Provides targeted communications consulting, media engagement and project management for a variety of private clients comprised of both local and international entities. Core competencies include:− Corporate Communications− Project Management− Strategic Analysis & Planning− Issues & Crisis Communications− Technology Sector Expertise− Public Affairs & Policy− Corporate Storytelling− Client & Consumer Relations− Media & Social Engagement− Event Planning

Greater Seattle Area

Greater Seattle Area

Managed executive communications, media strategy, proactive outreach and crisis response regarding corporate-wide cybersecurity and privacy issues for Microsoft Trustworthy Computing− Day-to-day activities included business planning, media management and engagement, cultivating client and reporter trust, and directing efforts of a 20-member team including mentoring direct reports− Administered a $5 million budget, generating new business opportunities and expanded client services− Served as localized company spokesperson support for launch of Windows 8 in Houston, including on-site interviews− Trained various C-level spokespeople at Microsoft to be better public representatives of the company. Efforts included public speaking tips, story and soundbite identification, and crisis communications trainingPrivacy & Cybersecurity Issues Management:− Led response to complex cybersecurity incidents and managed communications surrounding privacy issues affecting corporate reputation (e.g., government surveillance, encryption efforts, geopolitical security, competitor activities, data breaches) resulting in news that minimized harm and positively influenced public perception− Consulted with product and legal teams on security and privacy implications of new features and launches, media landscape, competitor issues and business needs to execute press strategies that create a holistic company narrative Executive Platform & Cybersecurity Policy:− Served as primary media contact and composed public narrative for all cybersecurity policy efforts (e.g., RSA conference sponsorship and participation, global transparency centers launch, geopolitical security issues)− Coordinated corporate positioning and public comment on cybersecurity policy matters, including international incidents, cybernorm debates, global security industry conference participation, and other governmental issues

Greater Seattle Area

Assisted managing account team and clients, drove corporate integration, authored media strategy and outreached regarding privacy issues, cybersecurity policy and online safety initiatives for Microsoft Trustworthy ComputingPrivacy Issues:− Managed company-wide privacy issues to determine press strategy, corporate positioning and needed internal and external integration on a proactive and reactive basis (e.g., general awareness campaigns, conference participation and sponsorship, Do Not Track standard, COPPA, advertising policies)− Maintained media relationships with more than 40 top-tier privacy reporters serving as a day-to-day contact to influence coverage, build relationships and mitigate negative news cycles− Served as public point of contact for Microsoft’s privacy think tank, translating academic research and philosophical discussion into real-life actionable plans and projectsCybersecurity Policy:− Coordinated positioning and media strategy for international cybersecurity policy matters, including orchestrating congressional testimony for the Cybersecurity Act of 2012, response to CISPA, and other legislative issues− Created and maintained reactive issues response playbook for cybersecurity matters, managing response logistics, composing issue-specific messaging, and training corporate spokespeople for cross-company consistencyOnline Safety Initiatives:− Served as primary media contact for online safety initiatives, including launching international research findings, educational and policy guidance as well as consumer-focused online safety content− Authored and executed media strategy regarding anti-cyberbullying and digital citizenship campaigns, including third-party and celebrity partnerships (e.g., Family Online Safety Institute, Born This Way Foundation)

Greater New York City Area

Managed teams, strategic planning, budgeting, content creation and media management for the following clients:Smiths Detection, a threat detection technology provider for the emergency response sector and homeland security, offering ruggedized laboratory systems to ensure the safety of the general public, troops and critical infrastructure− Authored and executed media strategy, including pre-launch campaign for airport millimeter-wave body scanners resulting in an NBC Nightly News broadcast from company headquarters with a follow-up Today Show segment− Coordinated new product launch communications strategies, including composing all press materials, bylined articles and editorials, and providing media training to company executives for interviews− Led integration and partnership with the TSA, FAA and DHS, composed corporate strategy for response to global terrorism incidents, customized international outreach projects, and coordinated communications across sectorsEricsson, a global technology provider and telecom operator focusing on network infrastructure and mobile broadband− Executed communications plan to create consumer face, brand identity and demand for B2B product offerings− Managed CES trade show presence, corporate earnings events and media outreach for Mobile Broadband Modules division resulting in significant coverage by top-tier press outlets, tech blogs and trade media− Carried out online outreach for Volvo Ocean Race sponsorship, including sailing microsite and live blog

Greater New York City Area

Served as digital consultant and creative strategist for all firm clients including technology companies and startups (e.g., Ericsson, Smiths Detection, Control4, Ancestry.com), financial firms (Golden Gate Capital) and quick-service restaurants (e.g., Popeyes Louisiana Kitchen, Macaroni Grill, Tim Hortons, Cold Stone Creamery, Quiznos)− Composed employee social media policy for Cold Stone Creamery corporate owner, Kahala Corp., which then implemented it across 12 franchises leading to J.D. Power & Associates and Brandweek ranking Cold Stone as the second most talked-about quick-service restaurant online among people ages 22 - 29.− Composed bylined articles, trade pieces and editorials including ghost writing articles appearing in Forbes, as well as wrote all public documents, press releases, presentations and new business proposals− Developed relationships and placed stories with top-tier media including: Associated Press, Bloomberg, Financial Times, Forbes, Fox News, NBC Nightly News, New York Times, Reuters, Today Show and Wall Street Journal

Greater New York City Area

Developed and implemented outreach strategies utilizing social media for corporate and healthcare clients including:− AT&T: Supported launch of original iPhone with influencer and media outreach, designed Facebook Fan Page and created content for NCAA Naismith Awards microsite− Forest Laboratories, Namenda: Conducted comprehensive audit of online caregiving communities and thought leaders, composed messaging architecture and conducted outreach for sponsored Alzheimer’s podcast series− Ortho Women's Health & Urology, Ortho Tri-Cyclen Lo: Designed, coded and launched the “It Girl” Essentials Facebook page including writing content, managing client requests and navigating legal approvals− Bristol-Myers Squibb, Baraclude: Performed initial online editorial audit for Hepatitis B testing campaign− Eli Lilly: Assisted initial strategy and design of online news hub, including video interviews and content− Abbott Laboratories, Azmacort: Aided crisis response plan by monitoring for reports of inhaler contamination− U.S. Potato Board: Conducted comprehensive research and audit of online culinary, recipe and mommy blogger communities leading to a campaign resulting in 5.1 million targeted impressions

Provo, Utah Area

• Lead chapter through goals, trainings, discussions and special events, including publishing nationally in FORUM• Reinvigorated local chapter by aggressively recruiting and increasing annual membership by 30 percent, participating on the national governance level and Bateman competition submission• Presented at and helped host two national conferences with more than 1,000 participants, including fundraising

• Created a two-year campaign to increase tourism and raise public perception about West Yellowstone• Designed four online microsites, 12 published articles and a Facebook application to triple home page traffic

• Improved corporate public image and visibility through complete website redesign, media production and events• Created, designed and published LEGACY, a printed magazine and e-newsletter highlighting club accomplishments• Managed regional communications efforts including localizing national campaigns and promotions• Wrote and conducted benchmark research analyzing member attitudes and public perceptions

• Prepared a comprehensive strategic business plan addressing future growth and potential political issues• Increased visibility and doubled program participation through media outreach and website redesign

• Designed and executed an internal campaign increasing board member activity by 20 percent• Created events and plans for the 90th anniversary including redesigning chapter logo and coordinating public events

• Reported, researched, photographed and wrote three stories a week on deadline, including 10 front page features• Published a weekly film column for a circulation of 18,000 readers

Manaus Area, Brazil

• Supervised 200 young men while advising the organization’s president on policy and current events• Maintained and archived financial records, balanced the budget and eliminated $30,000 of unneeded costs

• Raised more than $10,000 and involved 25 corporations in a citywide march against illegal drug use• Organized 15 public events, press conferences and a yearly week-long youth conference with 250 participants• Prepared monthly campaigns designed to curb drug use among teens in creative ways

Ma In Strategic Communications

Activities and Societies: Alpha Chi National College Honor Society

Bachelor Of Arts, Public Relations & Communications, Business Management Minor

Activities and Societies: • PRSSA • Bradley Public Relations Firm • The Daily Universe • BYU Marching Band • BYU Student Leadership.