Dave Schneider provides leadership of the global marketing practice for Red Wing Shoe Company as Chief Marketing Officer with responsibility for building long-term brand equity and driving profitable, short-term demand across the company’s portfolio of purpose-driven brands and its owned, omni-channel distribution network. Reporting to its Chief Executive Officer with oversight of brand management, traditional/digital marcomm, ecommerce, retail experience, brand protection and corporate comms, Schneider leverages meaningful consumer insights to drive compelling and differentiated brand expressions and experiences that are enabled by technology and informed by data/analytics. Schneider has a bias for swift but responsible action in an inclusive, people-friendly, continuous learning environment that delivers on most critical strategic priorities.Prior to Red Wing, held senior leadership positions at a variety of corporate marketing and traditional/digital marketing firms working with some of the highest caliber brands in the Fortune 500 from MillerCoors, Dell, State Farm, Lowe's, OfficeMax, McDonald's, and AT&T.Holds a B.A. from Luther College (Decorah, IA) with a double major in Economics & Business Management, has completed MBA-equivalent graduate course work, and has dabbled in the entrepreneurial tech start-up space.Top 5 CliftonStrengths Finder Profile: Futuristic, Achiever, Positivity, Strategic, Individualization.Specialties: Strategic Planning, Marketing Planning, Commercial Marketing, Brand Development, Digital Marketing, International Marketing, Content Marketing, Consumer Insights, Data, Analytics, Entrepreneurship, Critical Thinking, Resource Integration, New Product Development, Product Innovation, Executive Relationship Building, Team Mentorship, Resource Procurement, M&A Analysis & Integration