Dave Schrader Email and Phone Number

Managing media relations, CEO/Executive Communications, and Crisis Communications for the Americas division of a leading global specialty materials company.

Lead primarily external communication efforts for NRG's power generation assets in the East. This includes extensive proactive and reactive media engagement, crisis communications, public meeting planning, and managing multiple communications and marketing agencies. This is in addition to leading the external communication efforts of the consumer-facing electricity and natural gas supply business for a similar territory, serving more than one million customers.Lead one direct report.

Added external communications for NRG's eastern U.S. power plants to previous position responsibilities.

I develop and implement proactive and reactive B2B and B2C integrated communications strategies and programs for Fortune 500's multiple retail electricity brands in its 10-state East region.Those plans and strategies include public/media/community relations, marketing, ad buying, event planning, social media, and thought leadership. They change often in order to adapt to a dynamic and complicated industry.Here are just some of the ways I have achieved success and grown public awareness of NRG's retail brands.- Leverage NRG's highly visible relationship with the seven NFL teams, including Philadelphia Eagles, Washington Redskins, and New York Giants/Jets to gain awareness- Generating hundreds of media hits and tens of millions of impressions- Lead internal communication efforts for the Retail East division, laddering up to corporate internal communications.-Direct regional philanthropic efforts, which includes scheduling employee engagement events, vetting donation requests, implementing/executing cause-marketing efforts, and submitting grant proposals- Chosen to serve on the company's brand ambassador team to use social media, videos, blogs, etc. to promote internal and external ideas and initiatives,- Direct the activities of a leading marketing and PR agency to create media calendars, marketing/sales/PR activations and events.- Serve as on-the-record- spokesperson when appropriate.- Initiate and support media buying and branded content programs in multiple markets to generate web hits and increase sales of various services and products.- Create crisis communications plans to help mitigate negative publicity, at the retail and corporate levels. - Assist government affairs with policy messaging.

I represented regional Red Cross as lead spokesperson, ran the website, social media, and You Tube channels. Oversaw internal communications, public affairs, development communications, and speaker's bureau. Also served on the highly selective and prestigious American Red Cross Advanced Public Affairs Team, where I was deployed on very short notice to serve as a national spokesman on major disaster scenes.•Represent regional Red Cross as lead spokesperson, generating an average of $6 million in earned media in 2013. •Considered a thought leader on social media and emergency management, reputation and brand management, crisis communications, and mulitmedia messaging, often serving as a guest speaker or panelist for various conferences and seminars •Raised the overall and digital profiles of the Red Cross in Philadelphia region exponentially after revamping and piloting a digital media strategy - Chosen to be one of eight Red Cross chapters (out of 700) to pilot and help redesign national American Red Cross website (Redcross.org) in 2012 - Increased twitter followers from 900 to 5,800 and Facebook likes from 500 to 4,900 - Increased average You Tube video production from 2-3 videos per month to 4-5 per week, increasing weekly total views from less than 25 to more than 300, with many videos garnering thousands of hits - Created Mission Moment social media video campaign about how the Red Cross fulfills its mission•Conceived and produced multiple PSAs promoting preparedness, financial donations, and fire safety including "I Am Resilient" and "Philly Home Fire campaigns, the largest in chapter history. •Provide extensive marketing, public relations, and planning support for special events and fundraising initiatives•Direct editorial content of all internal and external communications, including newsletters and Development and Marketing materials, and Annual Report

See Chief Communications Officer position description as much of that is what I did here.

Selected to the Advanced Public Affairs Team, deployed during major disasters, to serve as spokesperson for national and international media interviews (CNN, MSNBC, Fox News, PBS, etc.,) develop storylines, write, shoot, and non-linear edit content for use by National Headquarters and featured on Redcross.org and its associated social media platforms - Placed on the committee to create a new communications training program for use by the Red Cross nationwide - Tapped to help lead a new Digital Volunteer program implemented during major national disasters

* Segment produced, booked 2-3 guests daily, and wrote scripts for global financial news program Street Signs with Erin Burnett* Line produced, wrote scripts, booked guests, and non-linear edited segment videos for newly launched primetime program CNBC Reports

Philadelphia, PA• Launched and supervised the editorial direction, budget, promotion, scripting, guest bookings, graphic look, and set design of the following shows: • Nitebeat with Barry Nolan - launched in Boston and later expanded to 7.2 million households from Maine to Virginia, an hour-long live primetime magazine show reporting on the education, cultural, economic, financial, governmental, and controversial issues facing today’s societies • Backstage - a region-wide weekly entertainment series featuring the latest from the film, television, and music scenes, including celebrity guest segments • Your Morning - often broadcasting “on location,” a daily live two hour morning show covering the news, events, and issues of the main communities in the New England and Mid-Atlantic regions • Roll Call - launched from Washington DC, a weekly political talk show produced and branded as a partnership with this leading political newspaper and featuring guest appearances by top government officials• Managed the branding of each show across the linear network, website, and VOD platforms• Directed special events coverage and live remote programs, including CN8’s Presidential Campaign series, Candidates On-Demand profiles, and the live Emmy nominated 2004 Democratic Convention coverage• Developed new revenue streams by creating title sponsorship opportunities for franchise segments within shows • Reduced budget expenditures and lowered use of freelancers by instituting a procedure to share resources among network production departments

Boston, MA

New York, NY

5PM Newscast & Fox Four Morning ShowKansas City, MO Fox O & O

CBS Affiliate, Huntington, WV

ABC Affiliate, Redding, CA