Director Of Marketing & Public Relations
The Bagby Restaurant Group
Baltimore, Maryland Area
Managed all marketing and public relation operations for Baltimore-based Bagby Restaurant Group, consisting of the following brands: Fleet Street Kitchen, Ten Ten American Bistro, Cunningham's, Cunningham's Cafe & Bakery, Bagby Pizza Co, and Bagby Pizza “The Way You Want It”. Played a pivotal role in establishing effective marketing strategies and messaging architecture for the group's restaurant brands. Managed social media (Facebook, Instagram, Twitter, Linkedin) for all Bagby Group brands and consistently created engaging content resulting in sales conversions, social brand chatter through digital influencers, and consumer base interaction. Designed and implemented multiple digital and print campaigns using best practices in design and ad placement strategies.Using public relations strategies, successfully secured local and national media placement, including articles in Baltimore Magazine, Baltimore Style, The Baltimore Sun, Baltimore Business Journal, Tasting Table, Eater, Forbes Online, Fodors' Travel, Yahoo Travel, and The Food Republic. Organized and managed multiple event marketing initiatives throughout the local Baltimore and DC market, along with the group's participation in the Food Network's New York Wine & Food Festival and South Beach Wine & Food Festival. Consulted on on-going business development projects and the Bagby Group's company culture to incorporate marketing systems at all levels of the business.
